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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • A

    Alex Genadinik

    Instagram Marketing: Viral Algorithms Plus Instagram Ads

    Skills you'll gain: Instagram, Social Media, Social Media Strategy, Social Media Marketing, Marketing Automation, Paid media, Advertising, Content Creation, Target Audience, Drive Engagement

    Mixed · Course · 1 - 3 Months

  • P

    Packt

    Data Analytics and Visualization with Tableau and more

    Skills you'll gain: R Programming, Alteryx, Statistical Programming, Tableau Software, Data Cleansing, Data Visualization Software, Dashboard, Data Visualization, Data Storytelling, Interactive Data Visualization, Data Presentation, Data Structures, Statistical Analysis, Workflow Management, Data Analysis, Data Processing, Data Manipulation, Data Transformation, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

  • I

    IBM

    Introduction to Big Data with Spark and Hadoop

    Skills you'll gain: Apache Hadoop, Apache Spark, PySpark, Apache Hive, Big Data, IBM Cloud, Kubernetes, Docker (Software), Scalability, Data Processing, Development Environment, Distributed Computing, Performance Tuning, Data Transformation, Debugging

    4.4
    Rating, 4.4 out of 5 stars
    ·
    476 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Introducción al Marketing de Redes Sociales con Visme

    Skills you'll gain: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Pennsylvania

    Intro to Data Analytics, SQL, and EDA Using Python

    Skills you'll gain: SQL, Data Analysis, Seaborn, Exploratory Data Analysis, Analytics, Data Visualization, Data Visualization Software, Matplotlib, Data Storage, Pandas (Python Package), Big Data, Data Science, Data Management, Data Manipulation, Data Cleansing, NumPy

    Beginner · Course · 1 - 4 Weeks

  • S

    SAS

    Performing Network, Path, and Text Analyses in SAS Visual Analytics

    Skills you'll gain: SAS (Software), Network Analysis, Text Mining, Spatial Analysis, Data Visualization, Data Manipulation, Data Analysis, Exploratory Data Analysis, Statistical Programming, Data Preprocessing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    195 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Web Analytics and SEO, Search Engine Optimization, Content Strategy, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), User Experience, Brand Management, Customer Relationship Management (CRM) Software, AI Personalization

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    AI Business School

    AI agents and creator tools for marketing professionals

    Skills you'll gain: Agentic Workflows, Agentic systems, No-Code Development, Productivity, AI Enablement, Marketing Automation, Generative AI Agents, MarTech, AI Personalization, Digital Transformation, Marketing, Artificial Intelligence, Business Metrics, Automation, Business Technologies, Innovation

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Building and Pitching Marketing Campaigns in Tech Industries

    Skills you'll gain: Marketing Operations, Operations Management, Technical Management, Marketing Management, Media Planning, Marketing Strategies, Customer Relationship Management, Sales Management, Marketing and Public Relations, Verbal Communication Skills, Supply Chain Management, Branding, Marketing Budgets, Supply Chain, Loyalty Programs, Business Operations, Presentations, Financial Forecasting, Brand Management, Forecasting

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Fundamentals of Data Analytics in the Public Sector with R

    Skills you'll gain: Data Visualization, Surveys, Tidyverse (R Package), Data Analysis, Demography, Public Administration, Policy Analysis, Public Policies, R Programming, Statistical Programming, Data Transformation, Data Cleansing, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    56 reviews

    Intermediate · Course · 1 - 3 Months

  • S

    Simplilearn

    Generative AI Course for Marketing, Sales, and Campaigns

    Skills you'll gain: Responsible AI, Lead Generation, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Cross Selling, Marketing Strategies, Sales Pipelines, Email Marketing, Blogs, Customer Insights, Content Creation, Customer Engagement, Social Media Marketing, Customer Retention, Customer Relationship Management, Emerging Technologies

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Analytics as a Service for Data Sharing Partners

    Skills you'll gain: Dashboard, Data Sharing, Cloud Computing, Big Data, Data Access, Google Cloud Platform, Data Visualization, Data Management

    Beginner · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Instagram Marketing: Viral Algorithms Plus Instagram Ads: Alex Genadinik
  • Data Analytics and Visualization with Tableau and more: Packt
  • Introduction to Big Data with Spark and Hadoop: IBM
  • Introducción al Marketing de Redes Sociales con Visme: Coursera
  • Intro to Data Analytics, SQL, and EDA Using Python: University of Pennsylvania
  • Performing Network, Path, and Text Analyses in SAS Visual Analytics: SAS
  • Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World: University of Illinois Urbana-Champaign
  • AI agents and creator tools for marketing professionals: AI Business School
  • Building and Pitching Marketing Campaigns in Tech Industries: University of Colorado Boulder
  • Fundamentals of Data Analytics in the Public Sector with R: University of Michigan

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