Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fractal Analytics
Skills you'll gain: Data Storytelling, Decision Making, Critical Thinking, Database Design, Data Manipulation, Data Presentation, Power BI, Data Visualization, Model Evaluation, Feature Engineering, Model Deployment, Interactive Data Visualization, Data Wrangling, Data Analysis Expressions (DAX), Human Centered Design, Storyboarding, SQL, Machine Learning, Problem Solving, Python Programming
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, Data Validation, System Testing
Beginner · Course · 1 - 4 Weeks
Macquarie University
Skills you'll gain: Spreadsheet Software, Microsoft Excel, Excel Formulas, Productivity Software, Business Analytics, Data Analysis Software, Analytical Skills, Operational Efficiency
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Brand Strategy, Analytics, Talent Management, Marketing Strategies, Brand Management, Business Technologies, Customer Insights, Performance Management
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Email Marketing, Responsible AI, Marketing Collateral
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: User Research, User Experience Design, Design Thinking, User Centered Design, Usability, Persona (User Experience), User Interface (UI), Interaction Design, Web Content Accessibility Guidelines, Wireframing, Prototyping, Sprint Planning
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Data Preprocessing, Business Intelligence, Data Quality, Business Process Automation, Data Analysis, Business Ethics, Business Analytics, Emerging Technologies, Artificial Neural Networks, Machine Learning, Deep Learning, Data Science, Python Programming, Predictive Modeling, Unsupervised Learning
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Web Analytics, Marketing Analytics, Digital Marketing, Web Content, Semantic Web, Content Management Systems
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cloud Deployment, Cloud Computing Architecture, Data Storytelling, Cloud Services, Cloud Infrastructure, Generative AI, Cloud Computing, Cloud Storage, Data Mining, Responsible AI, Cloud Security, Public Cloud, Infrastructure As A Service (IaaS), Big Data, Data Science, Regression Analysis, Natural Language Processing, Business Ethics, Business, Social Impact
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Exploratory Data Analysis, Generative Model Architectures, Data Ethics, ChatGPT, Feature Engineering, Predictive Modeling, AI Enablement, Data Visualization, Artificial Intelligence and Machine Learning (AI/ML), Data Science, Data Synthesis, Data Preprocessing, Data Analysis, Responsible AI, Data Manipulation, Machine Learning, Context Management
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Analytics, Web Analytics, Google Gemini, Marketing Strategies, AI Enablement, Data Storytelling, Data Analysis, User Flows, ChatGPT, Digital Media Strategy, Analytics, Data-Driven Decision-Making, Customer Analysis, Process Analysis, Performance Metric
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: AI Enablement, Business Leadership, Strategic Leadership, Responsible AI, Business Strategy, Generative Adversarial Networks (GANs), Data Strategy, Business Transformation, Strategic Decision-Making, Organizational Effectiveness, Deep Learning, Artificial Intelligence, Organizational Development, Human Centered Design, Data Quality, Design Thinking, Governance, User Centered Design, Ethical Standards And Conduct
Intermediate · Course · 1 - 3 Months