• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Global Trends for Business and Society

      Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, Socioeconomics, Social Sciences, Systems Thinking, Cultural Diversity, Financial Systems, World History, Economics, Business Economics, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      919 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      Universidad Nacional Autónoma de México

      Seguridad hídrica

      Skills you'll gain: Water Resources, Natural Resource Management, Sanitation, Environmental Resource Management, Environmental Science, Environmental Engineering, Civil Engineering, Environment, Energy and Utilities, Health Equity, Security Strategy, Pollution Prevention, Risk Management, Economic Development, Mitigation, Governance, Economics, Community Development, Policy Development

      4.9
      Rating, 4.9 out of 5 stars
      ·
      487 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidade Estadual de Campinas

      Pluralidades em Português Brasileiro

      Skills you'll gain: Oral Comprehension, Intercultural Competence, Language Competency, Cultural Diversity, Literacy, Vocabulary, Culture, Language Learning, Grammar

      4.8
      Rating, 4.8 out of 5 stars
      ·
      929 reviews

      Advanced · Course · 1 - 3 Months

    • U

      University of Michigan

      Community Organizing for Social Justice

      Skills you'll gain: Community Organizing, Social Justice, Community Development, Diversity Awareness, Discussion Facilitation, Community Outreach, Cultural Diversity, Interpersonal Communications, Conflict Management, Program Evaluation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      322 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidade de São Paulo

      Introdução à Análise Macroeconômica

      Skills you'll gain: Economics, Financial Market, Policy Analysis, Financial Policy, Strategic Decision-Making, Investment Management, Business Economics, Decision Making, Supply And Demand, Fiscal Management, Market Dynamics, Expectation Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      337 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Glasgow

      MBA Essentials

      Skills you'll gain: Business Administration, Leadership Studies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, Digital Marketing, B2B Sales

      4.6
      Rating, 4.6 out of 5 stars
      ·
      198 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      IELTS Listening and Speaking Sections Skills Mastery

      Skills you'll gain: Time Management, Oral Comprehension, Active Listening, Language Competency, Public Speaking, Verbal Communication Skills, Learning Strategies, English Language, Vocabulary, Composure, Communication, Grammar, Detail Oriented, Adaptability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      598 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      An Introduction to Learning Experience Design (LXD)

      Skills you'll gain: Multimedia, Learning Theory, Instructional Design, Web Content Accessibility Guidelines, Educational Materials, Learning Management Systems, Course Development, Design Thinking, Professional Development, Brainstorming, Education Software and Technology, Motivational Skills, Communication, Design, Student-Centred Learning, Creative Thinking, Diversity Equity and Inclusion Initiatives, User Centered Design, Technology Strategies, Quality Assurance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      76 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Michigan

      People, Technology and the Future of Mobility

      Skills you'll gain: Automation, Electric Power Systems, Policy Analysis, Socioeconomics, Social Justice, Economics, Policy, and Social Studies, Emerging Technologies, Disabilities, Transportation Operations, Health Equity, Technology Roadmaps, Social Sciences, Diversity Equity and Inclusion Initiatives, Environment, Human Factors (Security), Surveys, Augmented and Virtual Reality (AR/VR), Artificial Intelligence, Information Privacy, Infrastructure Architecture

      4.7
      Rating, 4.7 out of 5 stars
      ·
      665 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      McMaster University

      Finance for Everyone

      Skills you'll gain: Peer Review, Finance, Financial Market, Financial Analysis, Cash Flows, Financial Modeling, Capital Markets, Investments, Derivatives, Business Valuation, Financial Policy, Equities, International Finance, Loans, Project Design, Market Dynamics, Risk Management, Credit Risk, Project Documentation, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • T

      The University of Sydney

      Ethical Social Media

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Content, Professional Networking, Data Ethics, Analytics, Culture, Drive Engagement, Content Creation, Ethical Standards And Conduct, Research, Information Privacy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      112 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Project Management Tracker using Microsoft Excel

      Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Coordination, Productivity Software, Data Validation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      825 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    genai for social media marketing specialists
    social media marketing and brand advocacy
    1…676869…372

    In summary, here are 10 of our most popular social media marketing courses

    • Global Trends for Business and Society: University of Pennsylvania
    • Seguridad hídrica: Universidad Nacional Autónoma de México
    • Pluralidades em Português Brasileiro: Universidade Estadual de Campinas
    • Community Organizing for Social Justice : University of Michigan
    • Introdução à Análise Macroeconômica: Universidade de São Paulo
    • MBA Essentials: University of Glasgow
    • IELTS Listening and Speaking Sections Skills Mastery: University of California, Irvine
    • An Introduction to Learning Experience Design (LXD): University of Michigan
    • People, Technology and the Future of Mobility : University of Michigan
    • Finance for Everyone: McMaster University

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok