Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Università Bocconi
Skills you'll gain: Food and Beverage, Hospitality, Product Knowledge, Global Marketing, Business Strategy, Consumer Behaviour, Logistics, Brand Management, Growth Strategies, Customer experience strategy (CX), Brand Strategy, Market Opportunities, Marketing
Mixed · Course · 1 - 3 Months

Duke University
Skills you'll gain: Business Analytics, Business Metrics, Analytics, Business Process Improvement, Business Intelligence, Business Process, Tableau Software, Business Analysis, Data Analysis, Key Performance Indicators (KPIs), Web Analytics, Data-Driven Decision-Making, Digital Transformation, E-Commerce, Financial Services, SQL, Decision Making
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Presentation, Persuasive Communication, Storytelling, Presentations, Data Visualization, Communication, Marketing Analytics, Business Priorities, Data-Driven Decision-Making, User Feedback, Google Analytics, Stakeholder Communications, Strategic Decision-Making, Constructive Feedback
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Surveys, Survey Creation, Customer Insights, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Strategic Marketing, Data Capture, Data Collection
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: AI Enablement, Business Leadership, Strategic Leadership, Responsible AI, Business Strategy, Generative Adversarial Networks (GANs), Data Strategy, Business Transformation, Strategic Decision-Making, Organizational Effectiveness, Deep Learning, Artificial Intelligence, Organizational Development, Human Centered Design, Data Quality, Design Thinking, Governance, User Centered Design, Ethical Standards And Conduct
Intermediate · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Responsible AI, Data Ethics, AI Security, Artificial Intelligence, Ethical Standards And Conduct, Information Privacy, Personally Identifiable Information, Data Governance, Data Security, Governance, Complex Problem Solving, Critical Thinking
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Data Visualization, Fixed Asset, Accrual Accounting, Data Literacy, Revenue Recognition, Financial Statements, Infographics, Business Analytics, Data Collection, Financial Accounting, Financial Statement Analysis, Accounting, Ggplot2, Business Valuation, Data Quality, Business Analysis, Analytics, Data Analysis, Asset Management
Intermediate · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Cloud Platform, Distributed Denial-Of-Service (DDoS) Attacks, Google App Engine, Identity and Access Management, Cloud Infrastructure, Cloud Security, Big Data, Containerization, Cloud Services, OAuth, Infrastructure As A Service (IaaS), Kubernetes, Security Controls, Cloud Computing, Single Sign-On (SSO), Cloud Storage, Network Infrastructure, Application Security, Platform As A Service (PaaS), Data Security
Intermediate · Specialization · 3 - 6 Months

Northwestern University
Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Motivational Skills, Corporate Communications, Marketing Strategies, Marketing
Intermediate · Specialization · 3 - 6 Months

University of California San Diego
Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Good Clinical Practices (GCP), Pharmacotherapy, Pharmacology, Regulatory Affairs, Intellectual Property, Sales Strategy, Biotechnology, Portfolio Management, Bioinformatics, Precision Medicine, Strategic Partnership, Regulatory Compliance, Marketing, Marketing Strategies
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Prompt Engineering, Generative AI, Generative AI Agents, Marketing Design, Web Content Accessibility Guidelines, Marketing Materials, Brand Awareness, Marketing, Advertising Campaigns, Branding, Search Engine Optimization, Marketing Analytics, AI Workflows, Large Language Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
Intermediate · Specialization · 1 - 3 Months