• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • Status: Preview
      Preview
      I

      IE Business School

      Foundations of Strategy

      Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Strategic Marketing, Resource Management, Business Process

      4.8
      Rating, 4.8 out of 5 stars
      ·
      201 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad de Palermo

      Introduction to Tourism and Hospitality

      Skills you'll gain: Hospitality, Climate Change Adaptation, Market Dynamics, Digital Transformation, Hotels and Accommodations, Sustainable Development, Travel Arrangements, Food Services, Economic Development, Environment and Resource Management, Socioeconomics, Cultural Diversity, Culture, Consumer Behaviour, Supply And Demand

      4.4
      Rating, 4.4 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Portfolio Optimization using Markowitz Model

      Skills you'll gain: Portfolio Management, Finance, Financial Modeling, Correlation Analysis, Financial Analysis, Investments, Risk Modeling

      4.4
      Rating, 4.4 out of 5 stars
      ·
      322 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      T

      The State University of New York

      How to Get Skilled: Introduction to Individual Skills Management (Project-Centered Course)

      Skills you'll gain: Benchmarking, Professional Development, Smart Goals, Planning, Performance Analysis, Job Analysis, Human Capital, Organizational Skills, Personal Development, Dashboard, Microsoft Excel, Goal Setting, Business Strategy, Writing

      4.1
      Rating, 4.1 out of 5 stars
      ·
      226 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta Database Engineer

      Skills you'll gain: MySQL, Database Design, Version Control, Database Management Systems, Database Management, MySQL Workbench, Extract, Transform, Load, Data Modeling, Data Structures, SQL, Unix Commands, Relational Databases, Databases, Git (Version Control System), Database Systems, GitHub, Stored Procedure, Object Oriented Programming (OOP), Database Administration, Database Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Florida

      Personal & Family Financial Planning

      Skills you'll gain: Financial Planning, Risk Management, Tax Management, Financial Statements, Investments, Cash Management, Insurance, Income Tax, Financial Management, Credit Risk, Budgeting, Portfolio Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Target Audience, Crisis Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft AI Product Manager

      Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Customer Analysis, Design Thinking, Market Intelligence, User Interface (UI) Design, Quality Assurance and Control, Product Strategy, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      195 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Sales and CRM Overview

      Skills you'll gain: Sales Process, Sales, Salesforce, Sales Operations, Customer Relationship Management, B2B Sales, Sales Management, Data Management, Customer Data Management, Databases, Business-To-Consumer

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      I

      IIMA - IIM Ahmedabad

      Supply Chain Digitization: Strategy and Design

      Skills you'll gain: Supply Chain Management, Supply Chain Planning, Supply Chain, Supply Chain Systems, Transportation Management, Digital Transformation, Logistics Management, Logistics, Business Technologies, Inventory and Warehousing, Business Analytics, Data-Driven Decision-Making, Business Transformation, Order Fulfillment, Warehouse Management, Warehouse Operations, Process Optimization, Strategic Thinking, Internet Of Things, Blockchain

      4.8
      Rating, 4.8 out of 5 stars
      ·
      54 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      How to create a Jira SCRUM project

      Skills you'll gain: Jira (Software), Sprint Planning, Backlogs, Scrum (Software Development), User Story, Agile Methodology, Agile Project Management, Workflow Management, Run Chart, Project Planning, Project Management, Prioritization, Dependency Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      470 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      Y

      Yale University

      Connected Leadership

      Skills you'll gain: Systems Thinking, Strategic Leadership, Leadership, Team Leadership, Team Building, Team Management, Leadership and Management, Visionary, Time Management, Prioritization, Planning, Emotional Intelligence, Personal Development, Self-Awareness, Goal Setting, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      736 reviews

      Intermediate · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…707172…793

    In summary, here are 10 of our most popular brand management courses

    • Foundations of Strategy: IE Business School
    • Introduction to Tourism and Hospitality: Universidad de Palermo
    • Portfolio Optimization using Markowitz Model: Coursera Project Network
    • How to Get Skilled: Introduction to Individual Skills Management (Project-Centered Course): The State University of New York
    • Meta Database Engineer: Meta
    • Personal & Family Financial Planning: University of Florida
    • Sports Marketing: Northwestern University
    • Microsoft AI Product Manager: Microsoft
    • Sales and CRM Overview: Salesforce
    • Supply Chain Digitization: Strategy and Design: IIMA - IIM Ahmedabad

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok