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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Y

      Yale University

      American Contract Law II

      Skills you'll gain: Legal Research, Case Law, Legal Proceedings, Commercial Laws, Legal Risk, Contract Review, Civil Law, Contract Compliance, Mitigation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      256 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Google SEO Capstone Project

      Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Competitive Analysis, Peer Review, Presentations, Content Strategy, Digital Marketing, Proposal Writing, Client Services, Technical Consulting, Performance Metric

      4.7
      Rating, 4.7 out of 5 stars
      ·
      475 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Arts and Culture Strategy

      Skills you'll gain: Risk Management, Organizational Structure, Organizational Strategy, Strategic Leadership, Culture, Organizational Effectiveness, Customer Analysis, Market Opportunities, Organizational Leadership, Strategic Communication, Stakeholder Communications, Liberal Arts, Target Audience, Value Propositions, Performance Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      224 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Basic Image Classification with TensorFlow

      Skills you'll gain: Keras (Neural Network Library), Tensorflow, Image Analysis, Artificial Neural Networks, Deep Learning, Machine Learning Methods, Computer Vision

      4.6
      Rating, 4.6 out of 5 stars
      ·
      845 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Pennsylvania

      Philosophy of Science

      Skills you'll gain: Scientific Methods, Science and Research, Research, Experimentation, Research Methodologies, Policy Analysis, Peer Review, Social Sciences, Simulations, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      240 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IIMA - IIM Ahmedabad

      Strategy and Game Theory for Management

      Skills you'll gain: Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Complex Problem Solving, Business Leadership, Market Dynamics, Organizational Change, Economics, Digital Media Strategy, Market Opportunities, Mergers & Acquisitions, Advertising, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      103 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Interactive Brokers

      Derivatives - Options & Futures

      Skills you'll gain: Derivatives, Futures Exchange, Financial Trading, Financial Market, Securities Trading, Risk Management, Market Analysis, Capital Markets, Investments, Technical Analysis, Equities, Market Dynamics, Profit and Loss (P&L) Management, Decision Making

      4.5
      Rating, 4.5 out of 5 stars
      ·
      239 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Scientist Career Guide and Interview Preparation

      Skills you'll gain: Professional Networking, Interviewing Skills, Professional Development, Presentations, Data Science, Company, Product, and Service Knowledge, Recruitment, Talent Sourcing, Writing, Business Research, Portfolio Management, Data Analysis, Job Analysis, Applicant Tracking Systems, Problem Solving, Communication, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      252 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      Lund University

      European Business Law: Doing Business in Europe

      Skills you'll gain: Labor Law, Arbitration, Environmental Laws, Case Law, Legal Writing, Legal Research, Tax Laws, Regulation and Legal Compliance, Commercial Laws, Compliance Management, Legal Strategy, Business, Contract Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      548 reviews

      Beginner · Course · 1 - 3 Months

    • É

      École Polytechnique

      Quantum Optics 1 : Single Photons

      Skills you'll gain: Physics, Experimentation, Quantitative Research, Cryptography, Mathematical Modeling, Applied Mathematics, Engineering, Scientific, and Technical Instruments, Emerging Technologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      332 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Create Machine Learning Models in Microsoft Azure

      Skills you'll gain: Unsupervised Learning, Scikit Learn (Machine Learning Library), PyTorch (Machine Learning Library), Exploratory Data Analysis, Deep Learning, Microsoft Azure, Data Visualization, Applied Machine Learning, Regression Analysis, Predictive Modeling, Jupyter, Artificial Intelligence and Machine Learning (AI/ML), Classification And Regression Tree (CART), Data Science, MLOps (Machine Learning Operations), Machine Learning, Tensorflow, Artificial Neural Networks

      4.5
      Rating, 4.5 out of 5 stars
      ·
      295 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Geneva

      Global Health at the Human-Animal-Ecosystem Interface

      Skills you'll gain: Infectious Diseases, Environmental Science, Natural Resource Management, Epidemiology, Environment, Public Health, Environment Health And Safety, Health Policy, Nutrition and Diet, Microbiology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      356 reviews

      Intermediate · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…707172…309

    In summary, here are 10 of our most popular market research courses

    • American Contract Law II: Yale University
    • Google SEO Capstone Project: University of California, Davis
    • Arts and Culture Strategy: University of Pennsylvania
    • Basic Image Classification with TensorFlow: Coursera Project Network
    • Philosophy of Science: University of Pennsylvania
    • Strategy and Game Theory for Management: IIMA - IIM Ahmedabad
    • Derivatives - Options & Futures: Interactive Brokers
    • Data Scientist Career Guide and Interview Preparation: IBM
    • European Business Law: Doing Business in Europe: Lund University
    • Quantum Optics 1 : Single Photons: École Polytechnique

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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