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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Coursera

    Brand Logos for Digital Impact

    Skills you'll gain: Branding, Marketing Design, Style Guides, Digital Marketing, Operational Excellence, Marketing Materials, Graphic Design

    Beginner · Course · 1 - 4 Weeks

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    CertNexus

    DSBIZ (Exam DSZ-210)

    Skills you'll gain: Customer experience improvement, Data Strategy, Data Modeling, Marketing Analytics, Customer Insights, Business Analytics, Business Intelligence, Marketing Strategies, Data Science, Operational Efficiency, Marketing, Data Ethics, Analytics, Customer Service, Big Data, Descriptive Analytics, Business Strategy, Data Collection, Predictive Analytics, Governance

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Meta

    Fundamentals of Social Media Advertising

    Skills you'll gain: Paid media, Instagram, Online Advertising, Social Media, Social Media Campaigns, Advertising Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Social Media Content, Social Media Strategy, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Campaign Management, Data Collection, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
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    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Web Content, Keyword Research, Content Creation, Content Strategy, Digital Marketing, Google Analytics, Algorithms, Data Analysis, Business Reporting

    4.6
    Rating, 4.6 out of 5 stars
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    10K reviews

    Beginner · Course · 1 - 4 Weeks

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    IBM

    IBM AI Engineering

    Skills you'll gain: Prompt Engineering, Apache Spark, Large Language Modeling, PyTorch (Machine Learning Library), Model Evaluation, Retrieval-Augmented Generation, Supervised Learning, LLM Application, Unsupervised Learning, Computer Vision, PySpark, Generative Model Architectures, Keras (Neural Network Library), Convolutional Neural Networks, Generative AI, Deep Learning, Applied Machine Learning, Machine Learning, Python Programming, Data Science

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    22K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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    IBM

    Generative AI for Business Intelligence (BI) Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Interactive Data Visualization, Business Intelligence, ChatGPT, Data Presentation, Infographics, Data Visualization, Dashboard, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, SQL, Data Analysis, Responsible AI, Machine Learning, Presentations, Context Management, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
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    11K reviews

    Intermediate · Specialization · 1 - 3 Months

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    IBM

    BI Foundations with SQL, ETL and Data Warehousing

    Skills you'll gain: Apache Kafka, Linux Commands, Data Warehousing, Bash (Scripting Language), Extract, Transform, Load, Data Pipelines, SQL, IBM Cognos Analytics, Apache Airflow, Data Visualization, Shell Script, Dashboard, IBM DB2, Star Schema, Business Intelligence, Interactive Data Visualization, Linux, Databases, Relational Databases, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    24K reviews

    Beginner · Specialization · 3 - 6 Months

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    Google

    Prepare Data for Exploration

    Skills you'll gain: Data Ethics, Data Analysis, Database Management, Data Collection, Analytical Skills, Data Management, Data Cleansing, Databases, Data Storage, Data Security, Data Quality, Unstructured Data, Spreadsheet Software, Metadata Management, Personally Identifiable Information, SQL

    4.8
    Rating, 4.8 out of 5 stars
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    23K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Google

    Analyze Data to Answer Questions

    Skills you'll gain: Data Validation, Spreadsheet Software, Analytics, Data Analysis, SQL, Excel Formulas, Data Manipulation, Pivot Tables And Charts, Constructive Feedback, Data Integration

    4.6
    Rating, 4.6 out of 5 stars
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    12K reviews

    Beginner · Course · 1 - 4 Weeks

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    Google

    Satisfaction Guaranteed: Develop Customer Loyalty Online

    Skills you'll gain: Client Services, Loyalty Programs, Customer Retention, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Engagement, Digital Marketing, Product Improvement, Web Analytics and SEO, Marketing Analytics, Performance Analysis, Customer Insights, Portfolio Management, Presentations, Generative AI Agents, Key Performance Indicators (KPIs), Business Metrics

    4.8
    Rating, 4.8 out of 5 stars
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    5.9K reviews

    Beginner · Course · 1 - 4 Weeks

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    Simplilearn

    Keyword Research and SEO Training

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Performance Analysis, Performance Metric, Performance Management, Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    University of Pennsylvania

    Business and Financial Modeling

    Skills you'll gain: Risk Management, Business Modeling, Mathematical Modeling, Data-Driven Decision-Making, Portfolio Management, Forecasting, Regression Analysis, Financial Modeling, Statistical Modeling, Risk Analysis, Predictive Modeling, Presentations, Spreadsheet Software, Microsoft PowerPoint, Investment Management, Financial Statements, Data Modeling, Quantitative Research, Business Analytics, Microsoft Excel

    4.5
    Rating, 4.5 out of 5 stars
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    11K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Brand Logos for Digital Impact: Coursera
  • DSBIZ (Exam DSZ-210): CertNexus
  • Fundamentals of Social Media Advertising: Meta
  • Introduction to Google SEO: University of California, Davis
  • IBM AI Engineering: IBM
  • Generative AI for Business Intelligence (BI) Analysts: IBM
  • BI Foundations with SQL, ETL and Data Warehousing: IBM
  • Prepare Data for Exploration: Google
  • Analyze Data to Answer Questions: Google
  • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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