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    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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    Find the Best Digital Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Microsoft 365 Copilot: Personal Productivity for All

      Skills you'll gain: Microsoft Copilot, Microsoft 365, Target Audience, Microsoft Teams, Productivity Software, Complex Problem Solving, Strategic Communication, Brainstorming, Artificial Intelligence, Communication, Project Management Software, AI Personalization, Generative AI, Project Risk Management, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      184 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Introducción a la estrategia

      Skills you'll gain: Organizational Strategy, Governance, Corporate Strategy, Business Planning, Business Strategy, Organizational Structure, Environmental Social And Corporate Governance (ESG), Stakeholder Management, Strategic Decision-Making, Competitive Analysis, Entrepreneurship, Business Analysis, Market Analysis, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      526 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Essential Aspects of Software, Hardware, and Data Backup

      Skills you'll gain: Cybersecurity, Application Security, Information Systems Security, Software Installation, System Configuration, Data Management, Computer Hardware, Data Security, Data Storage, Microsoft Windows, Firewall, Disaster Recovery, Encryption, Identity and Access Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      121 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Medir y optimizar campañas de marketing en redes sociales

      Skills you'll gain: Data Storytelling, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Social Media, Advertising Campaigns, Social Media Strategy, Social Media Management, Marketing Analytics, Campaign Management, Marketing Budgets, Digital Advertising, Content Performance Analysis, A/B Testing, Facebook, Advertising, Return On Investment, Cross-Channel Marketing, Verbal Communication Skills, Technical Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      208 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Case studies in business analytics with ACCENTURE

      Skills you'll gain: Digital Transformation, Advanced Analytics, Business Analytics, Analytics, Business Analysis, Data Analysis, Value Propositions, Business Consulting, Business Transformation, Data-Driven Decision-Making, Big Data

      3.7
      Rating, 3.7 out of 5 stars
      ·
      208 reviews

      Mixed · Course · 1 - 4 Weeks

    • E

      EIT Digital

      Security and Privacy for Big Data - Part 2

      Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Data Security, Data Governance, Data Ethics, Data Integrity, Vulnerability Assessments, Law, Regulation, and Compliance, Big Data, Cryptography

      4.7
      Rating, 4.7 out of 5 stars
      ·
      259 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Channel Strategy & B2B2C Routes to Market

      Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Customer Insights, Market Opportunities, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, New Business Development, Supply Chain, Strategic Thinking, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      65 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Analysing: Numeric and digital literacies

      Skills you'll gain: Governance, Management Accounting, Marketing Analytics, Budgeting, Capital Budgeting, Financial Modeling, SAS (Software), Business Analytics, Accounting, Financial Management, Customer Insights, Financial Analysis, Dashboard, Analytics, Marketing Effectiveness, Corporate Finance, Digital Marketing, Customer Data Management, Business Valuation, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IIMA - IIM Ahmedabad

      Leading with a Digital Strategy

      Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Organizational Effectiveness, Performance Improvement, Artificial Intelligence, Organizational Strategy, Business Technologies, Emerging Technologies, Business Leadership, Innovation, Business Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      108 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Securing Digital Democracy

      Skills you'll gain: Cyber Security Policies, Security Engineering, Information Systems Security, Computer Security Awareness Training, Security Awareness, Vulnerability, Political Sciences, Policy Analysis, Public Policies, Public Safety and National Security, Safety and Security, Human Factors, Human Computer Interaction, Usability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      169 reviews

      Beginner · Course · 1 - 3 Months

    • S

      Shanghai Jiao Tong University

      当代应用心理学

      Skills you'll gain: Human Factors, Consumer Behaviour, Organizational Leadership, Marketing Psychology, Leadership and Management, Professional Development, Psychological Evaluations, Psychology, Leadership, Criminal Investigation and Forensics, Mental Health, Personal Attributes, Human Development, Scientific Methods

      4.6
      Rating, 4.6 out of 5 stars
      ·
      92 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Online education: The foundations of online teaching

      Skills you'll gain: Course Development, Discussion Facilitation, Instructional Design, Education Software and Technology, Learning Management Systems, Community Development, Emerging Technologies, Augmented and Virtual Reality (AR/VR), Digital Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      280 reviews

      Beginner · Course · 1 - 3 Months

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    1…737475…282

    In summary, here are 10 of our most popular digital marketing courses

    • Microsoft 365 Copilot: Personal Productivity for All: Vanderbilt University
    • Introducción a la estrategia: Universidad Nacional Autónoma de México
    • Essential Aspects of Software, Hardware, and Data Backup: Microsoft
    • Medir y optimizar campañas de marketing en redes sociales: Meta
    • Case studies in business analytics with ACCENTURE: ESSEC Business School
    • Security and Privacy for Big Data - Part 2: EIT Digital
    • Marketing Channel Strategy & B2B2C Routes to Market: Emory University
    • Analysing: Numeric and digital literacies: Macquarie University
    • Leading with a Digital Strategy: IIMA - IIM Ahmedabad
    • Securing Digital Democracy: University of Michigan

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    Top digital marketing courses include programs from institutions like the University of Illinois, Meta, and Google. You can explore topics like SEO, social media marketing, email campaigns, analytics, and marketing strategy—all at your own pace.‎

    Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎

    No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎

    Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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