Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Branding, Marketing Design, Style Guides, Digital Marketing, Operational Excellence, Marketing Materials, Graphic Design
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Cloud Platform, Google App Engine, Cloud Infrastructure, Identity and Access Management, Big Data, Containerization, Cloud Services, Infrastructure As A Service (IaaS), Kubernetes, Cloud Computing, Cloud Storage, Network Infrastructure, Platform As A Service (PaaS), Virtual Machines, Cloud Applications, Application Deployment, Data Storage Technologies, Scalability
Beginner · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Entrepreneurship, People Management, Business Management, Human Resources Management and Planning, Marketing, Accounting, Customer experience strategy (CX), Financial Management, Business Marketing, Financial Analysis, Innovation, Finance, Recruitment, Persona (User Experience)
Mixed · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Web Content, Keyword Research, Content Creation, Content Strategy, Digital Marketing, Google Analytics, Algorithms, Data Analysis, Business Reporting
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Database Design, LLM Application, Productivity, OpenAI, Data Migration, Generative AI, AI Enablement, Software Documentation, SQL, Dashboard, Artificial Intelligence, Database Management, Data Visualization, Large Language Modeling, Gap Analysis, Data Analysis, Automation
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Apache Spark, Large Language Modeling, PyTorch (Machine Learning Library), Model Evaluation, Retrieval-Augmented Generation, Supervised Learning, LLM Application, Unsupervised Learning, Computer Vision, PySpark, Generative Model Architectures, Keras (Neural Network Library), Convolutional Neural Networks, Generative AI, Deep Learning, Applied Machine Learning, Machine Learning, Python Programming, Data Science
Build toward a degree
Intermediate · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Graphic Design, Video Editing, ChatGPT, Content Marketing, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Interactive Data Visualization, Business Intelligence, ChatGPT, Data Presentation, Infographics, Data Visualization, Dashboard, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, SQL, Data Analysis, Responsible AI, Machine Learning, Presentations, Context Management, Natural Language Processing
Intermediate · Specialization · 1 - 3 Months

Simplilearn
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Performance Analysis, Performance Metric, Performance Management, Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Cleansing, Data Integrity, Data Manipulation, Sampling (Statistics), Sample Size Determination, Data Quality, Data Analysis, SQL, Data Validation, Data Transformation, Spreadsheet Software, Statistical Reporting
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Data Governance, Presentations, Apache Spark, SQL, Distributed Computing, Data Quality, Descriptive Statistics, Data Lakes, Data Storytelling, Peer Review, Exploratory Data Analysis, Data Pipelines, JSON, Statistical Analysis, Data Modeling, Performance Metric, Data Warehousing, Data Analysis, Databases, Complex Problem Solving
Beginner · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Data Presentation, LLM Application, Productivity, OpenAI, Document Management, Responsible AI, AI Enablement, Generative AI, Creativity, Large Language Modeling, Risk Management Framework, Artificial Intelligence, Problem Solving, Data Analysis, Information Management
Beginner · Specialization · 1 - 3 Months