• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • N

    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Marketing Strategies, Social Network Analysis, Market Analysis, Real Time Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Boost Digital ROAS

    Skills you'll gain: Digital Advertising, Google Ads, Online Advertising, Target Audience, Performance marketing, Marketing Budgets, Advertising Campaigns, Cross-Channel Marketing, Digital Marketing, Campaign Management, Paid media, Social Media Campaigns, Marketing Analytics, Media Planning, Dashboard, Budget Management, Facebook, Data Analysis, Market Trend

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Applied Data Science with Python

    Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Pandas (Python Package), Data Visualization Software, Interactive Data Visualization, Model Evaluation, Scientific Visualization, Applied Machine Learning, Supervised Learning, Text Mining, Visualization (Computer Graphics), Data Manipulation, NumPy, Graph Theory, Data Preprocessing, Natural Language Processing, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34K reviews

    Intermediate · Specialization · 3 - 6 Months

  • A

    Alex Genadinik

    #1 Local SEO Strategy: Google Map SEO & Google My Business

    Skills you'll gain: Google Analytics, Search Engine Optimization, Pay Per Click Advertising, Online Advertising, Web Analytics and SEO, Search Engine Marketing, Keyword Research

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Craft Omnichannel Strategy

    Skills you'll gain: Customer experience strategy (CX), Marketing Strategies, Brand Loyalty, Return On Investment, Marketing Budgets, Cross-Channel Marketing, Marketing Channel, Go To Market Strategy, Marketing Analytics, Case Studies, Revenue Management, Data-Driven Decision-Making, Performance Analysis, Strategic Planning, Consumer Behaviour, Sales Presentation, Target Audience

    Intermediate · Course · 1 - 4 Weeks

  • P

    PwC

    Data Analysis and Presentation Skills: the PwC Approach

    Skills you'll gain: Analytics, Data Visualization, Business Analytics, Data Analysis, Microsoft PowerPoint, Data Presentation, Presentations, Excel Formulas, Data-Driven Decision-Making, Dashboard, Business Intelligence, Microsoft Excel, Customer Analysis, Data Visualization Software, Big Data, Data Storytelling, Target Audience, Business Consulting, Spreadsheet Software, Data Cleansing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Visualize BI Data

    Skills you'll gain: Business Intelligence, Looker (Software), Data Visualization, Data Presentation, Data Visualization Software, Data Literacy, Dashboard, Data Storytelling, Power BI, Business Analytics, Histogram, Data Analysis, Business Marketing, Trend Analysis

    Intermediate · Course · 1 - 4 Weeks

  • B

    Board Infinity

    AI-Driven Brand Campaign Strategy and Optimization

    Skills you'll gain: AI Personalization, Cross-Channel Marketing, Brand Marketing, Marketing Strategies, Advertising Campaigns, Marketing Automation, Campaign Management, Performance marketing, AI Enablement, Persona Development, Performance Analysis, Target Audience, Generative AI, Marketing Analytics, Online Advertising, A/B Testing, Real Time Data, Paid media, Key Performance Indicators (KPIs), Predictive Analytics

    Advanced · Course · 1 - 4 Weeks

  • Status: Popular This Week
    Popular This Week
    I

    IBM

    IBM Data Management

    Skills you'll gain: Dashboard, Data Warehousing, Data Storytelling, SQL, Data Visualization, Database Design, Data Security, Data Migration, Data Governance, Descriptive Statistics, IBM DB2, Cloud Storage, Extract, Transform, Load, Data Management, Relational Databases, Excel Formulas, Databases, Data Architecture, Exploratory Data Analysis, Business Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Map Buyer Journey

    Skills you'll gain: Content Marketing, Content Strategy, Content Development and Management, Target Audience, Persona Development, Blogs, Content Performance Analysis, Customer experience strategy (CX), Marketing Strategies, Content Creation, Marketing, Customer Analysis, Content Management, Driving engagement, Consumer Behaviour, Media Buying, Web Analytics and SEO

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Sync CRM & ESP

    Skills you'll gain: Email Marketing, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Data Management, Marketing Automation, Customer Analysis, Marketing Strategies, Campaign Management, Marketing Analytics, Data Integration, Workflow Management, Data Cleansing

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Master Advanced Google Ads Optimization Strategies

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Keyword Research, Marketing Budgets, Online Advertising, Target Audience, Digital Advertising, Paid media, Performance marketing, Campaign Management, Advertising Campaigns, Web Analytics, Budget Management, Forecasting, Performance Analysis, Bidding, Automation

    Beginner · Course · 1 - 4 Weeks

1…798081…464

In summary, here are 10 of our most popular marketing analytics courses

  • What is Social?: Northwestern University
  • Boost Digital ROAS: Coursera
  • Applied Data Science with Python: University of Michigan
  • #1 Local SEO Strategy: Google Map SEO & Google My Business: Alex Genadinik
  • Craft Omnichannel Strategy: Coursera
  • Data Analysis and Presentation Skills: the PwC Approach: PwC
  • Visualize BI Data: Coursera
  • AI-Driven Brand Campaign Strategy and Optimization: Board Infinity
  • IBM Data Management: IBM
  • Map Buyer Journey: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok