• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      U

      Universitat Autònoma de Barcelona

      ¿Cómo persuadir? Jugando con palabras, imágenes y números

      Skills you'll gain: Persuasive Communication, Oral Expression, Storytelling, Infographics, Data Presentation, Research, Graphic and Visual Design, Persona (User Experience), Psychology

      4.4
      Rating, 4.4 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      The R Programming Environment

      Skills you'll gain: Web Scraping, Data Manipulation, R Programming, Data Science, Statistical Programming, Debugging, Text Mining, Data Transformation, Big Data, Data Cleansing, Data Structures, Data Import/Export, Application Programming Interface (API)

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Business Intelligence (BI) Essentials

      Skills you'll gain: Business Intelligence, Key Performance Indicators (KPIs), Business Analytics, Data Mining, Data Warehousing, Data-Driven Decision-Making, Data Analysis, Data Collection, Data Visualization, Data Integration, Data Wrangling, Data Modeling, Analytics, Data Processing, Business Metrics, Big Data, Extract, Transform, Load, Data Visualization Software, Data Cleansing, Information Privacy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      333 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Build a mobile app with Google Sheets on Glide and no coding

      Skills you'll gain: Mobile Development, Application Deployment, Application Development, Google Sheets, Spreadsheet Software, Data Structures, User Interface (UI) Design, Web Development, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      671 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Akamai Technologies, Inc.

      Akamai Customer Consulting and Support

      Skills you'll gain: Security Management, Network Troubleshooting, General Networking, File Management, Cascading Style Sheets (CSS), Computer Security Incident Management, Network Administration, Authentications, Query Languages, Operating Systems, Web Design and Development, User Accounts, Scripting Languages, Database Design, Animations, Data Manipulation, Data Structures, Python Programming, Software Development, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      286 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Introduction to Data Analytics in Google Cloud

      Skills you'll gain: Cloud Infrastructure, Data Management, Cloud Computing, Google Cloud Platform, Data Governance, Cloud Technologies, Big Data, Analytics, Cloud Storage, Data Analysis, Data Processing, Data Collection, Digital Transformation, Data Structures

      4.6
      Rating, 4.6 out of 5 stars
      ·
      130 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Amazon Web Services

      Building Data Lakes on AWS

      Skills you'll gain: Data Lakes, Amazon Web Services, Data Architecture, Data Infrastructure, Data Engineering, Amazon S3, Data Warehousing, Data Processing, Data Visualization Software, AWS Identity and Access Management (IAM), Data Management, Data Governance, Data Transformation, Data Sharing, Data Science, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      298 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Command Line Tools for Genomic Data Science

      Skills you'll gain: Unix Commands, Bioinformatics, Unix, Data Management, Command-Line Interface, Linux Commands, Molecular Biology, Big Data, File Management, Data Analysis Software, Data Processing

      4
      Rating, 4 out of 5 stars
      ·
      565 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Everyday Excel, Part 2

      Skills you'll gain: Regression Analysis, Microsoft Excel, Depreciation, Excel Formulas, Data Management, Financial Analysis, Financial Modeling, Cash Flows, Statistical Analysis, Trend Analysis, Data Analysis, Problem Solving, Loans, Process Optimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      562 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Professional Success Skills

      Skills you'll gain: Business Analytics, Business Ethics, Performance Measurement, Trustworthiness, Data Storytelling, Emotional Intelligence, Creativity, Business Leadership, Business Strategy, Ethical Standards And Conduct, Decision Making, Accounting, Teamwork, Culture, Ideation, Cultural Diversity, Creative Thinking, Branding, Brainstorming, Brand Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      341 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      The Marketing Plan

      Skills you'll gain: Marketing Planning, Target Market, Marketing Effectiveness, Marketing Strategies, Marketing Management, Financial Forecasting, Planning, Product Marketing, Marketing Channel, Marketing Budgets, Product Strategy, Brand Strategy, Promotional Strategies, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      483 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Manchester

      Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

      Skills you'll gain: Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Environmental Issue, Ethical Standards And Conduct, Governance, Accountability, Systems Thinking, Stakeholder Management, Innovation, Complex Problem Solving, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      667 reviews

      Mixed · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…848586…346

    In summary, here are 10 of our most popular marketing analytics courses

    • ¿Cómo persuadir? Jugando con palabras, imágenes y números: Universitat Autònoma de Barcelona
    • The R Programming Environment: Johns Hopkins University
    • Business Intelligence (BI) Essentials: IBM
    • Build a mobile app with Google Sheets on Glide and no coding: Coursera Project Network
    • Akamai Customer Consulting and Support: Akamai Technologies, Inc.
    • Introduction to Data Analytics in Google Cloud: Google Cloud
    • Building Data Lakes on AWS: Amazon Web Services
    • Command Line Tools for Genomic Data Science: Johns Hopkins University
    • Everyday Excel, Part 2: University of Colorado Boulder
    • Professional Success Skills: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok