• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • U

    Universidad de Chile

    El desafío de Innovar en la Educación Superior

    Skills you'll gain: Diversity Awareness, Higher Education, Teaching, Differentiated Instruction, Student Engagement, Classroom Management, Pedagogy, Instructional Strategies, Innovation, Student-Centred Learning, Problem Solving, Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Content Design and SEO Performance Optimization

    Skills you'll gain: Content Performance Analysis, Blogs, Content Creation, Web Analytics and SEO, Search Engine Optimization, Web Content, Campaign Management, Video Production, Digital Content, Content Management Systems, Keyword Research, Digital Publishing, Digital Marketing, Social Media Content, Copywriting, Performance Analysis, Web Analytics, Key Performance Indicators (KPIs), Performance Improvement, Web Content Accessibility Guidelines

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Facebook Content Creator Pro

    Skills you'll gain: Content Performance Analysis, Video Production, Writing, Canva (Software), Facebook, Content Creation, Storytelling, Copywriting, Storyboarding, Videography, Social Media Content, Persuasive Communication, Target Audience, Graphic and Visual Design, Persona Development, Photo Editing, Marketing Analytics, Social Media, Content Strategy, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Caring for Others

    Skills you'll gain: Caregiving, Sociology, Long Term Care, Dignity in Care, Nursing Care, Home Health Care, Care Management, Health Care, Surveys, Health Policy, Social Sciences, Social Justice, Culture, Socioeconomics, Supply And Demand, Cultural Diversity, Policy Analysis, Emotional Intelligence, Discussion Facilitation, Media and Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    34 reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    The Hong Kong University of Science and Technology

    Monetary Policy in the Asia Pacific

    Skills you'll gain: Market Liquidity, Analysis, Financial Policy, Economics, International Finance, Financial Market, Financial Regulation, Market Dynamics, Supply And Demand, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    340 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Commonwealth Education Trust

    Foundations of Teaching for Learning: Learners and Learning

    Skills you'll gain: Student Engagement, Teaching, Pedagogy, Classroom Management, Human Learning, Working With Children, Child Development, Learning Theory, Differentiated Instruction, Parent Communication, Cultural Diversity, Substance Abuse

    4.7
    Rating, 4.7 out of 5 stars
    ·
    306 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Manchester

    Water Supply and Sanitation Policy in Developing Countries Part 2: Developing Effective Interventions

    Skills you'll gain: Sanitation, Water Resource Management, Environmental Policy, Policy Analysis, Economics, Policy, and Social Studies, Public Health, Community Development, Health Equity, Behavioral Economics, Case Studies, Revenue Management, Regulatory Affairs, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Commonwealth Education Trust

    Foundations of Teaching for Learning: Introduction to Student Assessment

    Skills you'll gain: Teaching, Education and Training, Curriculum Planning, Student Engagement, Instructional and Curriculum Design, Surveys, Instructional Strategies, Peer Review, Report Writing, Statistical Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Suffering and the Human Condition

    Skills you'll gain: Sociology, Social Sciences, Social Justice, Culture, Discussion Facilitation, Media and Communications, Electronic Media, World History, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IESE Business School

    Crisis Communications

    Skills you'll gain: Corporate Communications, Crisis Management, Strategic Communication, Media Relations, Stakeholder Communications, Public Relations, Business Communication, Press Releases, Business Ethics, Communication, Interviewing Skills, Conflict Management, Public Speaking, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidade Estadual de Campinas

    Introdução à Economia do Trabalho: Teorias e Políticas

    Skills you'll gain: Labor Law, Labor Relations, Economics, Socioeconomics, Economic Development, Social Sciences, Employee Relations, Human Resource Policies, Public Policies, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    248 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Identifying, Attracting, and Growing Your Digital Audience

    Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Customer experience strategy (CX), Digital Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    303 reviews

    Beginner · Course · 1 - 4 Weeks

1…888990…502

In summary, here are 10 of our most popular social media marketing courses

  • El desafío de Innovar en la Educación Superior: Universidad de Chile
  • Content Design and SEO Performance Optimization: Coursera
  • Facebook Content Creator Pro: Coursera
  • Caring for Others: University of Colorado Boulder
  • Monetary Policy in the Asia Pacific: The Hong Kong University of Science and Technology
  • Foundations of Teaching for Learning: Learners and Learning: Commonwealth Education Trust
  • Water Supply and Sanitation Policy in Developing Countries Part 2: Developing Effective Interventions: University of Manchester
  • Foundations of Teaching for Learning: Introduction to Student Assessment: Commonwealth Education Trust
  • Suffering and the Human Condition: University of Colorado Boulder
  • Crisis Communications : IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok