• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • U

    University of Colorado Boulder

    Compassionate Leadership Through Service Learning with Jane Goodall and Roots & Shoots

    Skills you'll gain: Community Organizing, Compassion, Community Development, Community Outreach, Social Impact, Needs Assessment, Train The Trainer, Program Evaluation, Sustainable Development, Education and Training, Data Mapping, Initiative and Leadership, Empowerment, Curriculum Planning, Working With Children, Collaboration, Planning, Environmental Issue

    4.8
    Rating, 4.8 out of 5 stars
    ·
    153 reviews

    Beginner · Course · 1 - 3 Months

  • N

    National Taiwan University

    經濟學概論:誘因與市場(Introduction to Economics: Incentive and Markets)

    Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Business Economics, Socioeconomics, Market Data, Tax, Public Policies, Policy Analysis, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    249 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    Universidad de Chile

    Criterios para la Gestión y el Aseguramiento de la Calidad en la Educación Superior

    Skills you'll gain: Higher Education, Teaching, Education and Training, Accountability, Program Standards, Human Learning, Program Evaluation, Adult Education, Research

    4
    Rating, 4 out of 5 stars
    ·
    92 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Commonwealth Education Trust

    Foundations of Teaching for Learning: Learners and Learning

    Skills you'll gain: Student Engagement, Teaching, Pedagogy, Classroom Management, Human Learning, Working With Children, Child Development, Learning Theory, Differentiated Instruction, Parent Communication, Cultural Diversity, Substance Abuse

    4.7
    Rating, 4.7 out of 5 stars
    ·
    306 reviews

    Mixed · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Las redes sociales en acción

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media, Marketing, Marketing Strategies, Active Listening, Key Performance Indicators (KPIs), Drive Engagement, Campaign Management, Goal Setting, Resource Allocation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    761 reviews

    Mixed · Course · 1 - 3 Months

  • Q

    Queen Mary University of London

    Cloud Computing Law

    Skills you'll gain: General Data Protection Regulation (GDPR), Cloud Services, Legal Risk, Cloud Computing, Tax, Tax Laws, Law, Regulation, and Compliance, Intellectual Property, Cloud Security, Personally Identifiable Information, Tax Compliance, Data Security, Sales Tax, Information Privacy, Regulation and Legal Compliance, Contract Negotiation, Tax Management, Corporate Tax, Contract Review, Cybersecurity

    4.9
    Rating, 4.9 out of 5 stars
    ·
    181 reviews

    Beginner · Specialization · 1 - 3 Months

  • R

    Rice University

    Principles of Economics: Macroeconomics - The Big Picture

    Skills you'll gain: Economics, Supply And Demand, Economic Development, Financial Policy, Market Dynamics, Business Economics, Business Metrics, Public Policies, Performance Metric, International Finance, Fiscal Management, Investments, Labor Relations, Financial Market, Financial Regulations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Modelos de diseño instruccional para ambientes digitales

    Skills you'll gain: Digital pedagogy, Education Software and Technology, Instructional Design, Planning, Design Strategies, Solution Design, Quality Assurance, Virtual Environment, Innovation, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    439 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Lausanne

    Challenging Forensic Science: How Science Should Speak to Court

    Skills you'll gain: Criminal Investigation and Forensics, Statistical Reporting, Court Systems, Legal Proceedings, Laboratory Reports, Scientific Methods, Statistical Analysis, Probability & Statistics, Research, Technical Communication, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    530 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    English for Career Development

    Skills you'll gain: English Language, Vocabulary, Writing, Business Writing, Interviewing Skills, Verbal Communication Skills, Social Skills, Professional Networking, Job Analysis, Business Communication, Communication, Recruitment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Suffering and the Human Condition

    Skills you'll gain: Sociology, Social Sciences, Social Justice, Culture, Discussion Facilitation, Media and Communications, Electronic Media, World History, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IESE Business School

    Crisis Communications

    Skills you'll gain: Corporate Communications, Crisis Management, Strategic Communication, Media Relations, Stakeholder Communications, Public Relations, Business Communication, Press Releases, Business Ethics, Communication, Interviewing Skills, Conflict Management, Public Speaking, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 4 Weeks

1…899091…502

In summary, here are 10 of our most popular social media marketing courses

  • Compassionate Leadership Through Service Learning with Jane Goodall and Roots & Shoots: University of Colorado Boulder
  • 經濟學概論:誘因與市場(Introduction to Economics: Incentive and Markets): National Taiwan University
  • Criterios para la Gestión y el Aseguramiento de la Calidad en la Educación Superior: Universidad de Chile
  • Foundations of Teaching for Learning: Learners and Learning: Commonwealth Education Trust
  • Las redes sociales en acción: Tecnológico de Monterrey
  • Cloud Computing Law: Queen Mary University of London
  • Principles of Economics: Macroeconomics - The Big Picture: Rice University
  • Modelos de diseño instruccional para ambientes digitales : Tecnológico de Monterrey
  • Challenging Forensic Science: How Science Should Speak to Court: University of Lausanne
  • English for Career Development: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok