• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    T

    The State University of New York

    Job Success: Get Hired or Promoted in 3 Steps

    Skills you'll gain: Infographics, LinkedIn, Social Media, Professional Development, Professional Networking, Strategic Communication, Recruitment, Data Visualization, Branding

    4.5
    Rating, 4.5 out of 5 stars
    ·
    683 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Arts and Culture Strategy

    Skills you'll gain: Risk Management, Organizational Structure, Organizational Strategy, Strategic Leadership, Art History, Organizational Effectiveness, Customer Analysis, Market Opportunities, Organizational Leadership, Strategic Communication, Stakeholder Communications, Liberal Arts, Fundraising, Target Audience, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    232 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    The Cosmopolitan Medieval Arabic World

    Skills you'll gain: World History, Cultural Diversity, Political Sciences, Ancient History, European History, Social Sciences, Economics, Liberal Arts, Research, Science and Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    438 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Successful Interviewing

    Skills you'll gain: Interviewing Skills, Concision, Public Speaking, Persuasive Communication, Cultural Responsiveness, Business Research, Non-Verbal Communication, Professionalism, Negotiation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    175 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    ESSEC Business School

    L'excellence opérationnelle en pratique

    Skills you'll gain: Operational Excellence, Operational Efficiency, Operations Management, Kaizen Methodology, Business Operations, Process Improvement, Business Process Management, Quality Improvement, Process Improvement and Optimization, Lean Methodologies, Lean Manufacturing, Continuous Improvement Process, Kanban Principles, Culture Transformation, Six Sigma Methodology, Management Training And Development, Complex Problem Solving, Performance Management, Waste Minimization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    671 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Evaluating User Interfaces

    Skills you'll gain: Usability Testing, User Interface (UI), Usability, User Research, UI/UX Research, Human Computer Interaction, User Experience Design, User Centered Design, Test Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    272 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    PlanU: escoge la mejor carrera y universidad para ti

    Skills you'll gain: Adaptability, Decision Making, Self-Awareness, Planning, Personal Development, Academic Advising, Higher Education, Goal Setting, Family Support, Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    736 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Alberta

    Science Literacy

    Skills you'll gain: Scientific Methods, Science and Research, General Science and Research, Research Methodologies, Research, Research Design, Deductive Reasoning, Peer Review, Experimentation, Media and Communications, Correlation Analysis, Journalism, Statistical Analysis, Probability & Statistics, Cultural Diversity, Descriptive Statistics, Communication

    4.4
    Rating, 4.4 out of 5 stars
    ·
    270 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    New York University

    MOST from a Conceptual Perspective

    Skills you'll gain: Research Design, Experimentation, Clinical Trials, Clinical Research Ethics, Scientific Methods, Program Evaluation, Statistical Methods, Sample Size Determination, Public Health and Disease Prevention, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google UX Design (PT)

    Skills you'll gain: Adobe XD, User Experience Design, Usability Testing, Figma (Design Software), Responsive Web Design, Information Architecture, Wireframing, User Experience, Prototyping, UI/UX Research, Presentations, Design Reviews, User Interface and User Experience (UI/UX) Design, User Story, Storyboarding, Ideation, Mockups, Software Documentation, User Research, User Centered Design

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.6K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Customer-Centric Innovation

    Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Customer Analysis, Market Intelligence, Business Strategy, Consumer Behaviour, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Management of Urban Infrastructures – part 1

    Skills you'll gain: Energy and Utilities, Case Studies, Transportation Management, Facility Management, Water Sustainability, Operations Management, Civil Engineering, Stakeholder Management, Sustainable Development, Project Management, Environmental Issue, Policy Analysis, Economics, Socioeconomics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    801 reviews

    Mixed · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research & business intelligence mastery
market research methods and data analysis certificate
market research and analysis for tech industries
market research: analyze, apply & evaluate
market research: analyze, forecast & apply
market research essentials for marketing management
1…9899100…338

In summary, here are 10 of our most popular market research courses

  • Job Success: Get Hired or Promoted in 3 Steps: The State University of New York
  • Arts and Culture Strategy: University of Pennsylvania
  • The Cosmopolitan Medieval Arabic World: Universiteit Leiden
  • Successful Interviewing: University of Maryland, College Park
  • L'excellence opérationnelle en pratique : ESSEC Business School
  • Evaluating User Interfaces: University of Minnesota
  • PlanU: escoge la mejor carrera y universidad para ti: Universidad de los Andes
  • Science Literacy : University of Alberta
  • MOST from a Conceptual Perspective: New York University
  • Google UX Design (PT): Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok