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Brand Management Courses

Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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Find the best Brand Management course for your goals

  • Status: Preview
    Preview
    U

    University of London

    Brand Management: Aligning Business, Brand and Behaviour

    Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera Instructor Network

    Brand Management: Strategies for a Strong Brand

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Psychology, Data-Driven Decision-Making, Governance, Thought Leadership, Storytelling, Culture, Customer Engagement, Innovation, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    182 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Brand and Product Management

    Skills you'll gain: Product Lifecycle Management, Brand Strategy, Brand Management, Customer experience strategy (CX), Branding, Brand Awareness, Product Management, Brand Loyalty, Product Strategy, Product Planning, New Product Development, Internal Communications, Design and Product, Employee Engagement, Growth Strategies, Customer Engagement, Portfolio Management, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Management of Fashion and Luxury Companies

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Case Studies, Global Marketing, Brand Strategy, Communication Strategies, Marketing Management, Business Modeling, Business Strategy, New Business Development, E-Commerce, Consumer Behaviour, Market Trend, Product Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.2K reviews

    Mixed · Course · 1 - 3 Months

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Hospitality Luxury Brand Management

    Skills you'll gain: Hospitality Management, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    156 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Social Media Management

    Skills you'll gain: Social Media Management, Content Creation, Instagram, Social Media Marketing, Social Media Strategy, Facebook, Generative AI Agents, Content Marketing, Content Performance Analysis, Branding, Content Management, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera Instructor Network

    Brand Marketing and SEO Tools using Wix

    Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    373 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google Project Management

    Skills you'll gain: Quality Management, Project Management Life Cycle, Requirements Analysis, Project Scoping, Project Closure, Project Management, Project Planning, Agile Project Management, Continuous Improvement Process, Project Controls, Backlogs, Milestones (Project Management), Project Risk Management, Stakeholder Analysis, Quality Assessment, Team Management, Agile Methodology, Change Management, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    136K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Influencing: Storytelling, Change Management and Governance

    Skills you'll gain: Overcoming Objections, Influencing, Risk Management Framework, Persuasive Communication, Governance, Storytelling, Risk Management, Change Management, Organizational Change, Rapport Building, Meeting Facilitation, Leadership, Conflict Management, Enterprise Risk Management (ERM), Business Transformation, Negotiation, Communication, Intercultural Competence, Stakeholder Management, Process Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Brand Identity and Strategy

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory

    4.7
    Rating, 4.7 out of 5 stars
    ·
    864 reviews

    Intermediate · Course · 1 - 3 Months

Brand Management learners also search

brand and product management
brand strategy
branding
marketing management
personal branding
product management
quality management
personal brand building
1234…825

In summary, here are 10 of our most popular brand management courses

  • Brand Management: Aligning Business, Brand and Behaviour: University of London
  • Strategic Brand Management: S.P. Jain Institute of Management and Research
  • Brand Management: Strategies for a Strong Brand: Coursera Instructor Network
  • Brand and Product Management: IE Business School
  • Branding: The Creative Journey: IE Business School
  • Management of Fashion and Luxury Companies: Università Bocconi
  • Hospitality Luxury Brand Management: Starweaver
  • Social Media Management : Meta
  • Brand Marketing and SEO Tools using Wix: Coursera Instructor Network
  • Google Project Management: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Frequently Asked Questions about Brand Management

Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

  • Understanding brand equity and how to measure it
  • Techniques for crafting compelling brand stories that resonate with audiences
  • Strategies for brand positioning and differentiation in competitive markets
  • Insights into consumer behavior and brand loyalty
  • Skills in managing a brand across various channels, including digital
  • Best practices for responding to market trends and aligning with consumer expectations‎

Brand Management courses on Coursera are structured to support learners of all backgrounds:

  • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
  • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
  • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

Learners can achieve various certifications in Brand Management through Coursera:

  • Professional certificates that validate your skills in managing and growing a brand
  • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
  • Certificates that may help advance your career by demonstrating your expertise to employers‎

Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

  • Brand Manager, responsible for the overall image of a product or service
  • Marketing Manager, focusing on how a brand is communicated and perceived in the market
  • Product Manager, aligning product development with brand strategy
  • Communications Director, crafting and maintaining the brand voice across all platforms
  • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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