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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      IIMA - IIM Ahmedabad

      Leadership Skills

      Skills you'll gain: Leadership, Organizational Leadership, Team Leadership, Change Management, Leadership and Management, Business Leadership, Business Ethics, Self-Awareness, Culture Transformation, Personal Development, Decision Making, Emotional Intelligence, Influencing, Empowerment, Communication, Relationship Building

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Drug Development Product Management

      Skills you'll gain: Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pharmacotherapy, Pharmacology, Regulatory Affairs, Intellectual Property, Portfolio Management, Bioinformatics, New Product Development, Medical Science and Research, Strategic Partnership, Product Marketing, Go To Market Strategy, Health Care Procedure and Regulation, Business Strategy, Marketing Strategies, Market Dynamics, Molecular Biology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Preparing to Manage Human Resources

      Skills you'll gain: Human Resource Strategy, Human Resources, Human Capital, Compensation Management, People Management, Employee Performance Management, Labor Law, Industrial and Organizational Psychology, Employee Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10K reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Introduction to Project Management

      Skills you'll gain: Timelines, Project Documentation, Team Management, Stakeholder Management, Project Management, Project Management Software, Project Schedules, Project Scoping, Work Breakdown Structure, Project Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google

      Ask Questions to Make Data-Driven Decisions

      Skills you'll gain: Spreadsheet Software, Stakeholder Communications, Dashboard, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Data Presentation, Business Analysis, Expectation Management, Quantitative Research, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      34K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      New York Institute of Finance

      Introduction to Risk Management

      Skills you'll gain: Risk Management, Business Risk Management, Risk Modeling, Operational Risk, Enterprise Risk Management (ERM), Credit Risk, Risk Analysis, Portfolio Management, Capital Markets, Financial Market, Financial Regulation, Financial Modeling, Probability Distribution

      4.6
      Rating, 4.6 out of 5 stars
      ·
      702 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Investment Risk Management

      Skills you'll gain: Investment Management, Risk Management, Financial Analysis, Financial Management, Risk Analysis, Portfolio Management, Financial Market, Investments, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      H

      HRCI

      HRCI Human Resource Associate

      Skills you'll gain: Talent Acquisition, Training and Development, Compensation and Benefits, Training Programs, Recruitment, Employee Training, Full Cycle Recruitment, Job Analysis, Employee Performance Management, Compensation Management, Performance Appraisal, Job Evaluation, Developing Training Materials, Compensation Strategy, Human Resource Policies, Organizational Structure, Occupational Safety And Health, Business Continuity Planning, Risk Management, Business Risk Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • E

      Erasmus University Rotterdam

      International Security Management

      Skills you'll gain: Security Management, Intelligence Collection and Analysis, International Relations, Public Safety and National Security, Safety and Security, Risk Management, Cybersecurity, Governance, Cultural Diversity, Economics, Policy, and Social Studies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • T

      The University of North Carolina at Chapel Hill

      Research Data Management and Sharing

      Skills you'll gain: Data Sharing, Data Management, File Management, Data Storage, Information Management, Data Strategy, Metadata Management, Data Governance, Document Management, Data Literacy, Data Quality, Data Integrity, Data Security, Version Control

      4.7
      Rating, 4.7 out of 5 stars
      ·
      718 reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Meta

      Meta Full-Stack Developer

      Skills you'll gain: Jest (JavaScript Testing Framework), Django (Web Framework), Version Control, Restful API, Responsive Web Design, Unix Commands, HTML and CSS, Git (Version Control System), GitHub, Relational Databases, Object Oriented Programming (OOP), Database Management Systems, Bootstrap (Front-End Framework), React.js, Mobile Development, SQL, Database Design, Unit Testing, Web Development Tools, Web Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universidad de Palermo

      Product Management

      Skills you'll gain: Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      252 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…101112…693

    In summary, here are 10 of our most popular brand management courses

    • Leadership Skills: IIMA - IIM Ahmedabad
    • Drug Development Product Management: University of California San Diego
    • Preparing to Manage Human Resources: University of Minnesota
    • Introduction to Project Management: Coursera Project Network
    • Ask Questions to Make Data-Driven Decisions: Google
    • Introduction to Risk Management: New York Institute of Finance
    • Investment Risk Management: Coursera Project Network
    • HRCI Human Resource Associate: HRCI
    • International Security Management: Erasmus University Rotterdam
    • Research Data Management and Sharing: The University of North Carolina at Chapel Hill

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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