Content Marketing

Content Marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Coursera's Content Marketing catalogue teaches you the principles and strategies behind successful content marketing. You'll learn how to create and deliver engaging content, understand the role of content in a broader marketing strategy, and use analytical tools to measure the success and impact of your content. This knowledge will equip you to create meaningful connections with your audience, build brand awareness, generate leads, and boost your overall marketing efforts.
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66courses

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    Digital Marketing Specialist

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    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

    This role has a $67,968 median salary ¹.

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Find the best Content Marketing course for your goals

  • Coursera Project Network

    Skills you'll gain: Facebook, Social Media Content, Brand Awareness, Advertising, Marketing Materials, Social Media Marketing, Social Media, Content Creation, Marketing Design, Branding, Graphic and Visual Design, Content Marketing, Customer Engagement, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Free Trial

    Packt

    Skills you'll gain: Value Propositions, Emotional Intelligence, Business Planning, Target Market, Financial Statements, Financial Acumen, User Research, Marketing, Microsoft Excel, Marketing Strategies, Customer Acquisition Management, Business Strategies, Content Marketing, Financial Analysis, Branding, Market Research, Social Media Strategy, Adaptability, Digital Marketing, Data Visualization

    Beginner · Specialization · 3 - 6 Months

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Marketing Materials, Email Marketing, Marketing Design, Promotional Materials, Marketing, Advertising, Social Media Content, Graphic Design, Content Marketing, Graphic and Visual Design, Social Media Marketing, Digital Marketing, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing

    4.7
    Rating, 4.7 out of 5 stars
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Graphics Software, Content Creation, No-Code Development, Multimedia, Content Marketing, Cloud-Based Integration, Continuous Integration

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Graphic and Visual Design, Graphic Design, Brand Awareness, Content Creation, Brand Loyalty, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Systems Integration, Dashboard, Cloud Applications, Software Installation, Content Performance Analysis, Social Media Management, Social Media, User Accounts, Content Marketing, Media Strategy, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Content Performance Analysis, Content Marketing, Social Media, Drive Engagement, Social Media Strategy, Digital Media Strategy

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Content Creation, Facebook, Social Media, Graphic and Visual Design Software, Visual Design, Graphic Design, Content Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Pinterest, Content Creation, Social Media Content, Drive Engagement, Content Marketing, Social Media Marketing, User Accounts, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Marketing Strategies, Facebook, Persona Development, Strategic Marketing, Target Audience, Content Marketing, Marketing, Social Media Marketing, Social Media, Customer Analysis, Driving engagement, E-Commerce, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Social Media Management, Account Management, Social Media, Resource Allocation, User Accounts, Social Media Marketing, Asset Management, Business Management, Content Creation, Content Marketing, Social Work

    Beginner · Guided Project · Less Than 2 Hours

What brings you to Coursera today?

Leading partners

  • Adobe
  • Simplilearn
  • Northwestern University
  • Tecnológico de Monterrey
  • University of California, Davis
  • Digital Marketing Institute
  • HubSpot Academy
  • IE Business School