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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
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    SAS

    SAS Programmer

    Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Data Analysis, Data Transformation, Requirements Analysis, Statistical Programming, Exploratory Data Analysis, Data Validation, Data Cleansing, Statistical Analysis, Data Processing, Data Preprocessing, Data Integration, SQL, Descriptive Statistics, Computer Programming, Data Presentation

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    ESSEC Business School

    The fundamentals of hotel distribution

    Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics, Marketing Strategies, Web Design and Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
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    S

    SkillsBooster Academy

    Figma AI: Productivity Tools for Designers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Responsible AI, Figma (Design Software), AI Workflows, Generative AI, Graphic and Visual Design, Design, Generative AI Agents, Visual Design, Artificial Intelligence, Digital Design, Design Thinking, Process Design, Collaborative Software, Human Centered Design, Design Elements And Principles, Layout Design, Interactive Design, Marketing Design

    Intermediate · Course · 1 - 3 Months

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    A

    AI CERTs

    AI for Human Resources

    Skills you'll gain: HR Tech, Responsible AI, Human Resources, People Analytics, Data Ethics, Applicant Tracking Systems, AI Enablement, Employee Performance Management, Recruitment, Talent Recruitment, Workforce Development, Artificial Intelligence, Employee Engagement, Diversity and Inclusion, Generative AI, Generative AI Agents

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Introduction to Data Analysis Using Python

    Skills you'll gain: Object Oriented Programming (OOP), Data Structures, Data Cleansing, Python Programming, Data Analysis, NumPy, Pandas (Python Package), Data Manipulation, Analytical Skills, Scripting, Algorithms, Debugging

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Alex Genadinik

    ChatGPT - Artificial Intelligence (AI) That Works For You

    Skills you'll gain: ChatGPT, Generative AI Agents, Blogs, Artificial Intelligence, Business Process Automation, Writing, Prompt Engineering, Business Writing, Content Creation, Copywriting, Automation, Emerging Technologies

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    Packt

    Microsoft Fabric: Fundamentals and Power BI Workflow

    Skills you'll gain: Data Analysis Expressions (DAX), Real Time Data, Dataflow, Extract, Transform, Load, Business Intelligence

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Introduction to Data Analysis Using Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Manipulation, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
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    10K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Glasgow

    MBA Essentials

    Skills you'll gain: Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, B2B Sales

    4.6
    Rating, 4.6 out of 5 stars
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    246 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Alex Genadinik

    LLM SEO, GEO, AEO: Get Traffic From ChatGPT And Other AI SEO

    Skills you'll gain: Google Gemini, Search Engine Optimization, Anthropic Claude, Large Language Modeling, Generative AI, ChatGPT, Prompt Engineering, Web Analytics and SEO, Keyword Research, Artificial Intelligence, Content Creation, Content Strategy, Product Promotion, Brand Strategy

    Mixed · Course · 1 - 3 Months

  • Status: New
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    Packt

    ChatGPT and DALL-E: Sell Your Creative Thinking with AI

    Skills you'll gain: Intellectual Property, Advertising Campaigns, Legal Risk, Financial Acumen, Cost Benefit Analysis, Deep Learning

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    C

    Coursera

    Strategize, Roadmap, and Mitigate AI Projects

    Skills you'll gain: Applied Machine Learning, Case Studies, Fraud detection, Project Risk Management, Project Planning, Business Ethics, Ethical Standards And Conduct, Law, Regulation, and Compliance, Scalability, Content Strategy, Quality Assessment, Keyword Research, Search Engine Optimization, Content Creation

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • SAS Programmer: SAS
  • The fundamentals of hotel distribution: ESSEC Business School
  • Figma AI: Productivity Tools for Designers: SkillsBooster Academy
  • AI for Human Resources: AI CERTs
  • Introduction to Data Analysis Using Python: Google
  • ChatGPT - Artificial Intelligence (AI) That Works For You: Alex Genadinik
  • Microsoft Fabric: Fundamentals and Power BI Workflow: Packt
  • Introduction to Data Analysis Using Excel: Rice University
  • MBA Essentials: University of Glasgow
  • LLM SEO, GEO, AEO: Get Traffic From ChatGPT And Other AI SEO: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
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Business
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668 courses
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425 courses
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145 courses
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471 courses
Math and Logic
70 courses
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