• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • I

    IBM

    Generative AI for Executives and Business Leaders

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, AI Product Strategy, AI Enablement, Artificial Intelligence, Risk Analysis, Hybrid Cloud Computing, Business Leadership, Risk Mitigation, Compliance Training, Strategic Thinking, IBM Cloud, Cloud Computing Architecture, Strategic Leadership, Data Strategy, Brainstorming, Return On Investment, Governance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    699 reviews

    Intermediate · Specialization · 1 - 3 Months

  • D

    DeepLearning.AI

    IA Para Todos (Español)

    Skills you'll gain: Market Opportunities, AI Enablement, AI Product Strategy, Responsible AI, Artificial Intelligence, Data Ethics, Applied Machine Learning, Artificial Neural Networks, Data Science, Deep Learning, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: AI Skills
    AI Skills
    M

    Microsoft

    Microsoft Business Analyst

    Skills you'll gain: Microsoft Power Platform, Excel Formulas, Process Flow Diagrams, Business Process Modeling, User Story, Business Requirements, Stakeholder Management, Data Modeling, Microsoft Excel, Software Development Life Cycle, Requirements Analysis, Requirements Elicitation, Quality Management, Diagram Design, Pivot Tables And Charts, Microsoft Visio, Power BI, Microsoft Power Automate/Flow, Business Analysis, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Trending in AI
    Trending in AI
    G

    Google Cloud

    Generative AI Leader

    Skills you'll gain: Prompt Engineering, Generative AI Agents, Retrieval-Augmented Generation, Google Gemini, Responsible AI, Generative AI, Google Workspace, Google Cloud Platform, Gemini, AI Product Strategy, AI Enablement, AI Workflows, Productivity Software, AI Security, Unstructured Data, Tool Calling, Data Literacy, Artificial Intelligence, Cloud Computing, Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • A

    Arizona State University

    Professional Skills: Assessing Conflict

    Skills you'll gain: Conflict Management, Mediation, De-escalation Techniques, Professionalism, Negotiation, Verbal Communication Skills, Collaboration, Emotional Intelligence, Empathy, Constructive Feedback, Analysis, Discussion Facilitation, Interviewing Skills, Communication, Decision Making, Critical Thinking

    Beginner · Course · 1 - 3 Months

  • K

    Knowledge Accelerators

    ChatGPT for Work: Productivity & Automation with Custom GPTs

    Skills you'll gain: AI Workflows, ChatGPT, Agentic Workflows, Workflow Management, Email Automation, Prompt Engineering, Generative AI Agents, Prompt Engineering Tools, Artificial Intelligence, LLM Application, Organizational Skills, Process Optimization, Business Communication, Critical Thinking and Problem Solving, Project Planning

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Secure AI Interpret and Protect Models

    Skills you'll gain: AI Security, Threat Modeling, Security Engineering, Security Testing, Hardening, Security Controls, Security Strategy, Penetration Testing, Data Validation, Model Evaluation, Information Privacy, Generative Adversarial Networks (GANs), Analysis, Design

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Penetration Testing and Vulnerability Scanning

    Skills you'll gain: Penetration Testing, Vulnerability Scanning, Vulnerability Management, Vulnerability Assessments, Cyber Security Assessment, Open Web Application Security Project (OWASP), Exploitation techniques, Application Security, Patch Management, Cyber Threat Intelligence, Web Applications, Cyber Engineering, Cyber Security Policies, Cyber Governance, Risk Management Framework, Linux Administration, Ethical Standards And Conduct, Linux, Linux Commands, Linux Servers

    Beginner · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI for Professional Writing

    Skills you'll gain: Prompt Engineering, Search Engine Optimization, Keyword Research, Blogs, Writing and Editing, Content Creation, Generative AI Agents, Web Content, Copywriting, Workflow Management, AI Personalization, Business Writing, Generative AI, AI Enablement, Content Strategy, Writing, Editing, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Collaborate Seamlessly

    Skills you'll gain: Collaboration, Team Building, Project Coordination, Teamwork, Team Management, Workflow Management, Internal Communications, Delegation Skills, Communication Strategies, Resource Allocation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Quick Surveys

    Skills you'll gain: Market Intelligence, Survey Creation, Market Research, Business Research, Research Methodologies, Customer Insights, User Feedback, Target Audience, Qualitative Research, Target Market, Quantitative Research, Data Collection, Case Studies, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • P

    Pragmatic AI Labs

    GitHub Enterprise Administration

    Skills you'll gain: GitHub, Package and Software Management, Okta, Azure Active Directory, Security Assertion Markup Language (SAML), Enterprise Application Management, Single Sign-On (SSO), Git (Version Control System), CI/CD, Authorization (Computing), Role-Based Access Control (RBAC), Enterprise Security, Identity and Access Management, Apache Maven, User Provisioning, MLOps (Machine Learning Operations), Containerization, Security Controls, Security Strategy, Automation

    Beginner · Course · 1 - 4 Weeks

1…101102103…431

In summary, here are 10 of our most popular marketing strategy courses

  • Generative AI for Executives and Business Leaders: IBM
  • IA Para Todos (Español): DeepLearning.AI
  • Microsoft Business Analyst: Microsoft
  • Generative AI Leader: Google Cloud
  • Professional Skills: Assessing Conflict: Arizona State University
  • ChatGPT for Work: Productivity & Automation with Custom GPTs: Knowledge Accelerators
  • Secure AI Interpret and Protect Models: Coursera
  • Penetration Testing and Vulnerability Scanning: Edureka
  • AI for Professional Writing: AI CERTs
  • Collaborate Seamlessly: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok