• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • B

    Banco Interamericano de Desarrollo

    Gestión con enfoque en riesgos en proyectos de desarrollo

    Skills you'll gain: Project Risk Management, Risk Management, Risk Analysis, Risk Mitigation, Continuous Monitoring, Project Management, Project Planning, Decision Making, Stakeholder Communications, Prioritization

    4.9
    Rating, 4.9 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Basic Information Literacy

    Skills you'll gain: digital literacy, Brainstorming, Planning, Data Ethics, Information Management, Research, Critical Thinking, Investigation, Literacy, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    195 reviews

    Beginner · Course · 1 - 3 Months

  • H

    HEC Paris

    Become a changemaker, build a career with purpose and impact

    Skills you'll gain: Self-Awareness, Innovation, Personal Development, Social Impact, Sustainable Development, Empowerment, Entrepreneurship, Action Oriented, Creative Problem-Solving, Community Development, Visionary, Proactivity, Corporate Sustainability, Goal Setting, Adaptability, Planning, Business

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 3 Months

  • É

    École Polytechnique Fédérale de Lausanne

    Villes africaines : Restructuration des quartiers précaires

    Skills you'll gain: Community Development, Socioeconomics, Case Studies, Public Policies, Land Management, Social Studies, Demography, Policy Analysis, Sociology, Economics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    47 reviews

    Mixed · Course · 1 - 3 Months

  • V

    Vanderbilt University

    Generative AI HR Professional

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, LLM Application, AI Enablement, Human Resources, Management Training And Development, Employee Performance Management, Performance Review, Professional Development, Policy Development, New Hire Orientations, Communication, Communication Planning, Human Development, Recruitment, Interviewing Skills, Talent Recruitment, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.2K reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Create a Virtual Classroom using Google Slides

    Skills you'll gain: Education Software and Technology, Virtual Environment, Teaching, Collaborative Software, Data Sharing, Google Workspace

    4.8
    Rating, 4.8 out of 5 stars
    ·
    236 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Geneva

    Se former à l'égalité

    Skills you'll gain: Disabilities, Social Sciences, Social Justice, Pedagogy, Diversity Awareness, Teaching, Sociology, Higher Education, Diversity Equity and Inclusion Initiatives, Workplace inclusivity, Cultural Diversity, Instructional Strategies, Student-Centred Learning, Discussion Facilitation, Emotional Intelligence

    5
    Rating, 5 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universitat Autònoma de Barcelona

    Contratación y mercado digital. Aspectos legales y otras cuestiones de interés

    Skills you'll gain: Legal Technology, Payment Systems, Blockchain, Personally Identifiable Information, digital literacy, Law, Regulation, and Compliance, Digital Assets, E-Commerce, General Data Protection Regulation (GDPR), Information Privacy, Cyber Governance, Internet Of Things, Legal Risk, Regulation and Legal Compliance, FinTech, Commercial Laws, Robotics, Contract Compliance, Tax, Cryptography

    4.6
    Rating, 4.6 out of 5 stars
    ·
    233 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Creating Interactive Learning Videos with Edpuzzle

    Skills you'll gain: Education Software and Technology, Digital pedagogy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    184 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California, Irvine

    Career Success

    Skills you'll gain: Business Writing, Goal Setting, Negotiation, Time Management, Business Planning, Project Controls, Critical Thinking, Feasibility Studies, Entrepreneurship, Team Leadership, Peer Review, Business Correspondence, Financial Statement Analysis, Project Planning, Team Performance Management, Concision, Team Management, Project Management, Communication, Performance Metric

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad de los Andes

    Introducción a la regulación del comercio internacional

    Skills you'll gain: Arbitration, Intellectual Property, Law, Regulation, and Compliance, International Relations, Regulatory Compliance, World History, Global Marketing, Economics, Social Justice, Environmental Issue

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • É

    École Polytechnique Fédérale de Lausanne

    Villes africaines: Mobilités et transports urbains

    Skills you'll gain: Transportation Operations, Demography, Public Policies, Social Sciences, Policy Analysis, Economics, Policy, and Social Studies, Spatial Analysis, Socioeconomics, Sustainable Development, Sociology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    25 reviews

    Mixed · Course · 1 - 3 Months

1…104105106…502

In summary, here are 10 of our most popular social media marketing courses

  • Gestión con enfoque en riesgos en proyectos de desarrollo: Banco Interamericano de Desarrollo
  • Basic Information Literacy: The State University of New York
  • Become a changemaker, build a career with purpose and impact: HEC Paris
  • Villes africaines : Restructuration des quartiers précaires: École Polytechnique Fédérale de Lausanne
  • Generative AI HR Professional: Vanderbilt University
  • Create a Virtual Classroom using Google Slides: Coursera
  • Se former à l'égalité: University of Geneva
  • Contratación y mercado digital. Aspectos legales y otras cuestiones de interés: Universitat Autònoma de Barcelona
  • Creating Interactive Learning Videos with Edpuzzle: Coursera
  • Career Success: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok