• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Financial Data Analysis with Excel, Python and Power BI

    Skills you'll gain: Data Cleansing, Power BI, Dashboard, Statistical Analysis, Data Quality, R Programming, Budgeting, Data Import/Export, Excel Formulas, Microsoft Excel, Financial Analysis, Data Analysis, Data Transformation, Pandas (Python Package), Financial Modeling, Pivot Tables And Charts, Business Intelligence, Extract, Transform, Load, Performance Analysis, Data Modeling

    Intermediate · Course · 3 - 6 Months

  • P

    Packt

    Excel 365 Advanced – Power Features and Automation

    Skills you'll gain: Excel Macros, Microsoft Copilot, Pivot Tables And Charts, Excel Formulas, Microsoft Excel, ChatGPT, Data Import/Export, Data Modeling, Data Analysis, Data Transformation, Data Cleansing, Data Integration, Visual Basic (Programming Language)

    Advanced · Course · 1 - 3 Months

  • K

    Knowledge Accelerators

    Change Management Fundamentals: ADKAR for Beginners

    Skills you'll gain: Change Management, Organizational Change, Business Transformation, Culture Transformation, People Management, Communication Strategies, Organizational Leadership, Strategic Communication, Leadership Development, Team Leadership, Adaptability, Influencing, Stakeholder Management, Employee Engagement, Stakeholder Engagement, Business Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Bestseller
    Bestseller
    T

    Tableau Learning Partner

    Tableau Business Intelligence Analyst

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Requirements Elicitation, Data Presentation, Data Governance, Data Ethics, Tableau Software, Business Analysis, Data Literacy, Data Visualization, Data Preprocessing, Data Visualization Software, Data Warehousing, Business Metrics, Dashboard, Extract, Transform, Load, Data Analysis, Spatial Data Analysis, Interactive Data Visualization, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Psychology in the Age of GenAI: The Human Mind and Behavior

    Skills you'll gain: Empathy, ChatGPT, Active Listening, Decision Making, Data Ethics, Stress Management, Mindfulness, Consumer Behaviour, Responsible AI, Emotional Intelligence, Goal Setting, Prompt Engineering, Health And Wellness Coaching, Human Computer Interaction, Artificial Intelligence, Critical Thinking, Data Analysis, Communication, Psychology, Generative AI

    Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Microsoft Azure AI Fundamentals AI-900 Exam Prep

    Skills you'll gain: Responsible AI, Image Analysis, Anomaly Detection, Unsupervised Learning, Microsoft Azure, Natural Language Processing, Computer Vision, Artificial Intelligence, Applied Machine Learning, MLOps (Machine Learning Operations), AI Security, Regression Analysis, No-Code Development, Artificial Intelligence and Machine Learning (AI/ML), Predictive Modeling, Machine Learning, AI Workflows, Model Deployment, Classification Algorithms, Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    ChatGPT for Beginners: Save time with Microsoft Excel

    Skills you'll gain: ChatGPT, Microsoft Excel, Excel Formulas, Web Scraping, Data Synthesis, Data Cleansing, Text Mining, Data Manipulation, AI Enablement, Data Analysis Software, Unstructured Data, Prompt Engineering, Business Analytics, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    392 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Arizona State University

    Inglés Empresarial

    Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Product Planning, Telephone Skills, Marketing Materials, Business Communication, Advertising, Business Planning, Financial Analysis, Communication, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Lead Creative Brainstorms

    Skills you'll gain: Brainstorming, Meeting Facilitation, Team Building, Workplace inclusivity, Discussion Facilitation, Innovation, Creativity, Miro AI, Collaboration, Performance Analysis, Key Performance Indicators (KPIs), Cross-Functional Collaboration, Process Improvement, Digital Design, Digital Communications

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Uncover Market Insights: Research Essentials

    Skills you'll gain: Market Research, Business Research, Market Analysis, Business Requirements, Market Share, Business Analysis, Project Scoping, Requirements Elicitation, Project Documentation, Target Audience, Stakeholder Engagement, Market Trend, Data Capture, Record Keeping

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Financial Markets with Tableau Dashboards

    Skills you'll gain: Data Storytelling, Dashboard, Market Data, Data-Driven Decision-Making, Tableau Software, Financial Market, Interactive Data Visualization, Financial Data, Financial Analysis, Technical Analysis, Data Analysis, Data Visualization, Data Visualization Software, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Master Excel Fundamentals for Data Analysis

    Skills you'll gain: Data Presentation, Data Visualization Software, Data Analysis, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

1…105106107…465

In summary, here are 10 of our most popular marketing analytics courses

  • Financial Data Analysis with Excel, Python and Power BI : Coursera
  • Excel 365 Advanced – Power Features and Automation: Packt
  • Change Management Fundamentals: ADKAR for Beginners: Knowledge Accelerators
  • Tableau Business Intelligence Analyst: Tableau Learning Partner
  • Psychology in the Age of GenAI: The Human Mind and Behavior: Coursera
  • Microsoft Azure AI Fundamentals AI-900 Exam Prep: Microsoft
  • ChatGPT for Beginners: Save time with Microsoft Excel: Coursera
  • Inglés Empresarial: Arizona State University
  • Lead Creative Brainstorms: Coursera
  • Uncover Market Insights: Research Essentials: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok