• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp

      Remote Team Management

      Skills you'll gain: Virtual Teams, Telecommuting, Team Leadership, Team Management, Peer Review, Workplace inclusivity, Rapport Building, Team Building, Management Training And Development, Leadership and Management, Teamwork, Collaboration, Leadership, Collaborative Software, Delegation Skills, Organizational Leadership, Cross-Functional Collaboration, Diversity and Inclusion, Trustworthiness, Communication

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      S

      Starweaver

      Conflict Management Essentials

      Skills you'll gain: Constructive Feedback, Conflict Management, De-escalation Techniques, Active Listening, Emotional Intelligence, Professionalism, Empathy, Collaboration, Teamwork, Relationship Management, Rapport Building, Interpersonal Communications, Assertiveness, Negotiation, Leadership, Stress Management, Communication, Advocacy

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Figma Pro Pt. 3: Advanced Typography, Masking & Media

      Skills you'll gain: Figma (Design Software), Typography, Animations, User Interface and User Experience (UI/UX) Design, Creative Design, AI Product Strategy, Prototyping, Graphic and Visual Design, Color Theory, Style Guides, Mockups, UI Components, Interaction Design

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Principles of Public Relations

      Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Media and Communications, Corporate Communications, Corporate Sustainability, Business Ethics, Persuasive Communication, Branding, Professional Networking, Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      612 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      Fundamentals of International Business

      Skills you'll gain: International Finance, Business Ethics, Global Marketing, Social Sciences, International Relations, Business, Political Sciences, Corporate Sustainability, Business Strategy, Cultural Diversity, Corporate Strategy, Economics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      102 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Business Communication for the Modern Workplace

      Skills you'll gain: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      598 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Human Resources Management and GenAI

      Skills you'll gain: Employee Retention, Talent Pipelining, Succession Planning, Workplace inclusivity, Performance Appraisal, Human Resource Strategy, Prompt Engineering, Mediation, Human Resources, Employee Engagement, Responsible AI, Generative AI Agents, Human Resources Information System (HRIS), AI Product Strategy, HR Tech, Payroll, Performance Review, Management Training And Development, Generative AI, Artificial Intelligence and Machine Learning (AI/ML)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      230 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Developing Innovative Ideas for Product Leaders

      Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Initiative and Leadership, Target Market, Business Strategy, Value Propositions

      4.4
      Rating, 4.4 out of 5 stars
      ·
      222 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Navigate Your Dream Studio Job: Thrive in 3D Animation

      Skills you'll gain: Constructive Feedback, Cooperation, Contract Negotiation, Collaboration, Professional Development, Professionalism, Goal Setting, Rapport Building, Planning, Negotiation, Persistence, Self-Motivation, Strong Work Ethic, Stress Management, Motivational Skills, Enthusiasm, Creativity, Presentations, Communication

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      E

      EDUCBA

      Corporate Governance in US & UK: Principles & Compliance

      Skills you'll gain: Sarbanes Oxley Act (SOX) Compliance, Governance, Financial Regulations, Law, Regulation, and Compliance, Compliance Management, Business Ethics, Risk Management, Stakeholder Management, Corporate Strategy, Ethical Standards And Conduct, Internal Controls, Accountability, Compensation Management, Benchmarking

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      Advanced Accessibility for Digital Products

      Skills you'll gain: Web Content Accessibility Guidelines, Test Automation, Usability, Human Centered Design, Usability Testing, User Interface (UI), Interaction Design, UI/UX Strategy, Front-End Web Development, Software Testing, CI/CD, Semantic Web

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Establishing Product-Market Fit

      Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…107108109…331

    In summary, here are 10 of our most popular marketing strategy courses

    • Remote Team Management: SkillUp
    • Conflict Management Essentials : Starweaver
    • Figma Pro Pt. 3: Advanced Typography, Masking & Media: Skillshare
    • Principles of Public Relations: University of Colorado Boulder
    • Fundamentals of International Business: University of London
    • Business Communication for the Modern Workplace: Coursera Instructor Network
    • Human Resources Management and GenAI: Coursera Instructor Network
    • Developing Innovative Ideas for Product Leaders: University of Maryland, College Park
    • Navigate Your Dream Studio Job: Thrive in 3D Animation: Skillshare
    • Corporate Governance in US & UK: Principles & Compliance: EDUCBA

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok