• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Economie du sol et de l'immobilier II

    Skills you'll gain: Market Dynamics, Supply And Demand, Property and Real Estate, Real Estate, Land Management, Economic Development, Market Analysis, Economics, Financial Market, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Davis

    AI-Driven Micro-Influencer Strategy & Execution

    Skills you'll gain: Personalized Campaigns, Generative AI, Data-Driven Marketing, Social Media Content, Content Performance Analysis, Persona Development, Marketing Automation, TikTok, Data-Driven Decision-Making, Social Media Strategy, Marketing Effectiveness, Marketing Strategies, Social Media Campaigns, Content Creation, Forecasting, Campaign Management, Marketing Analytics, AI Enablement, Campaign Planning, Content Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    SEL Capstone

    Skills you'll gain: Education and Training, Empathy & Emotional Intelligence, Teaching, Curriculum Planning, Professional Development, Emotional Intelligence, Higher Education, Storytelling, Self-Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    67 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Villes africaines: Environnement et enjeux de développement durable

    Skills you'll gain: Environmental Laws, Environmental Regulations, Public Health and Disease Prevention, Sustainable Development, Health Disparities, Public Health, Sanitation, Land Management, Health Equity, Land Development, Water Resources, Community Health, Water Sustainability, Environmental Policy, Social Determinants Of Health, Environmental Issue, Stormwater Management, Waste Minimization, Law, Regulation, and Compliance, Water Quality

    4.3
    Rating, 4.3 out of 5 stars
    ·
    62 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Alberta

    Black Canadians: History, Presence, and Anti-Racist Futures

    Skills you'll gain: Social Justice, Art History, Diversity Awareness, World History, Community Organizing, Music History, Cultural Diversity, Community Development, Public History, Liberal Arts, Sociology, Advocacy, Music

    4.9
    Rating, 4.9 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    P

    Parsons School of Design, The New School

    Economics: Society, Markets, and [In]equality

    Skills you'll gain: Economics, Policy, and Social Studies, Socioeconomics, Sustainable Systems, Social Studies, Economics, Market Dynamics, Social Justice, Economic Development, Labor Relations, Sustainable Development, Social Sciences, International Relations, Business Economics, World History, Financial Systems, Behavioral Economics, Financial Policy, Leadership, Critical Thinking, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI in Law: Research, Risk, and Legal Drafting

    Skills you'll gain: Legal Technology, Legal Strategy, Legal Risk, Legal Research, Responsible AI, Data Ethics, Arbitration, Litigation Support, Compliance Management, Law, Regulation, and Compliance, Generative AI, Document Management, Legal Writing, Regulation and Legal Compliance, AI literacy, Client Services, Compliance Training, Regulatory Compliance, Artificial Intelligence, Risk Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    99 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Channel & Performance Analysis

    Skills you'll gain: Content Performance Analysis, Marketing Analytics, Web Analytics and SEO, Conversion Funnel Analysis, Campaign Management, Marketing Effectiveness, Performance marketing, Digital Marketing, Marketing Automation, Data-Driven Marketing, Search Engine Optimization, Digital Analysis, Search Engine Marketing, Marketing Budgets, Performance Analysis, Cross-Channel Marketing, Digital Advertising, Customer Relationship Management (CRM) Software, Keyword Research, Media Planning

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    International Organizations for Interpreters

    Skills you'll gain: Multilingualism, Language Interpretation, Translation, and Studies, English Language, International Relations, Diplomacy, World History, European History, Policy Analysis, Research, and Development, Political Sciences, Governance, Law, Regulation, and Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    129 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Globalización, Crecimiento Económico y Estabilidad

    Skills you'll gain: Financial Policy, Economics, Policy, and Social Studies, Economics, Public Policies, International Finance, Policy Analysis, International Relations, Economic Development, Policy Development, Tax, Socioeconomics, Trend Analysis, Market Opportunities, Business Economics, Financial Trading, Risk Analysis, European History, Payment Systems, Political Sciences, Fiscal Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    920 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Suffering and the Human Condition

    Skills you'll gain: Sociology, Social Sciences, Social Justice, Culture, Liberal Arts, Media and Communications, Cultural Diversity, Electronic Media, World History, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    S

    Sciences Po

    Cities are back in town : sociología urbana para un mundo globalizado

    Skills you'll gain: Social Studies, Social Sciences, Socioeconomics, Culture, Economic Development, Sociology, Sustainable Development, Social Justice, Cultural Diversity, World History, International Relations, Economics, Demography, Political Sciences, Public Policies, European History

    4.7
    Rating, 4.7 out of 5 stars
    ·
    87 reviews

    Beginner · Course · 1 - 3 Months

1…108109110…581

In summary, here are 10 of our most popular social media marketing courses

  • Economie du sol et de l'immobilier II: École Polytechnique Fédérale de Lausanne
  • AI-Driven Micro-Influencer Strategy & Execution: University of California, Davis
  • SEL Capstone: University of Colorado Boulder
  • Villes africaines: Environnement et enjeux de développement durable: École Polytechnique Fédérale de Lausanne
  • Black Canadians: History, Presence, and Anti-Racist Futures: University of Alberta
  • Economics: Society, Markets, and [In]equality: Parsons School of Design, The New School
  • AI in Law: Research, Risk, and Legal Drafting: Coursera
  • Channel & Performance Analysis: Coursera
  • International Organizations for Interpreters: University of Geneva
  • Globalización, Crecimiento Económico y Estabilidad: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok