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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      IBM

      Data Analyst Career Guide and Interview Preparation

      Skills you'll gain: Professional Networking, Interviewing Skills, LinkedIn, Professional Development, Data Analysis, Recruitment, Relationship Building, Presentations, Talent Recruitment, Analytics, Portfolio Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      621 reviews

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      The Social and Technical Context of Health Informatics

      Skills you'll gain: Health Informatics, Health Technology, Health Policy, Health Care, Healthcare Industry Knowledge, Health Information Management, Information Technology, Health Care Procedure and Regulation, System Requirements, Interoperability, Electronic Medical Record, Data Literacy, Technology Strategies, Medical Imaging, Emerging Technologies, Information Privacy

      4.3
      Rating, 4.3 out of 5 stars
      ·
      514 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Formal Financial Accounting

      Skills you'll gain: General Accounting, Technical Accounting, Accounting, Accounting Records, Financial Accounting, General Ledger, Accrual Accounting, Inventory Accounting, Balance Sheet, Fixed Asset, Accounts Receivable, Accounts Payable, Financial Statements

      4.8
      Rating, 4.8 out of 5 stars
      ·
      376 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Macquarie University

      Negotiation skills: Negotiate and resolve conflict

      Skills you'll gain: Conflict Management, Negotiation, Intercultural Competence, Stakeholder Management, Leadership, Leadership and Management, Organizational Leadership, Emotional Intelligence, Cultural Diversity, Self-Awareness, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      766 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Geneva

      International Water Law

      Skills you'll gain: Pollution Prevention, Water Resources, Environmental Regulations, Environmental Laws, Mediation, Arbitration, Diplomacy, International Relations, Environment and Resource Management, Conflict Management, Adjudication, Case Law

      4.6
      Rating, 4.6 out of 5 stars
      ·
      451 reviews

      Intermediate · Course · 1 - 3 Months

    • E

      EDHEC Business School

      Climate Change and Sustainable Investing

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Portfolio Management, Investment Management, Project Finance, Environmental Policy, Finance, Financial Market, Securities (Finance), Economics, Environmental Issue, Asset Management, Behavioral Economics, Energy and Utilities, Investments, Risk Management, Corporate Finance, Mitigation, Cost Benefit Analysis, Engineering, Systems Of Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      392 reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Akamai Technologies, Inc.

      Akamai Customer Consulting and Support

      Skills you'll gain: SQL, Linux, Endpoint Security, Database Management, HTML and CSS, Incident Response, Relational Databases, Network Security, Database Systems, Vulnerability Scanning, Linux Administration, File Systems, Routing Protocols, OSI Models, Responsive Web Design, Hypertext Markup Language (HTML), Application Development, Remote Access Systems, Scripting, MySQL

      4.7
      Rating, 4.7 out of 5 stars
      ·
      250 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • D

      DeepLearning.AI

      Искусственный Интеллект (ИИ) для всех

      Skills you'll gain: Market Opportunities, Technical Management, Project Management, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, Artificial Intelligence, Data Science, Artificial Neural Networks, Machine Learning, Strategic Thinking, Discussion Facilitation, Business Ethics, Deep Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      214 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      ISC2

      Incident Response, BC, and DR Concepts

      Skills you'll gain: Incident Response, Business Continuity, Disaster Recovery, Cybersecurity, Security Management, Crisis Management, Information Assurance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      237 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Corporate Finance Institute

      BI Essentials for Finance Analysts (Power BI Edition)

      Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Snowflake Schema, Data Modeling, SQL, Business Intelligence, Dashboard, Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Data Import/Export, Business Reporting, Databases, Interactive Data Visualization, Data Storytelling, Financial Statements, Data Analysis Software, Data Manipulation, Data Analysis, Relational Databases

      4.8
      Rating, 4.8 out of 5 stars
      ·
      167 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California, Irvine

      Introduction to Cybersecurity & Risk Management

      Skills you'll gain: Threat Modeling, Risk Management, Business Continuity Planning, Asset Protection, Risk Analysis, Risk Management Framework, Security Strategy, Cyber Governance, Risk Mitigation, Vendor Management, Vulnerability Assessments, Security Management, Cyber Risk, Compliance Management, Asset Management, Regulatory Compliance, Cyber Security Policies, Supplier Management, Security Awareness, Cyber Security Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      292 reviews

      Beginner · Specialization · 1 - 3 Months

    • N

      Northwestern University

      The Importance of Listening

      Skills you'll gain: Real Time Data, Social Media, Social Media Marketing, Big Data, Marketing Analytics, Crisis Management, Analytics, Content Strategy, Text Mining, Data-Driven Decision-Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Mixed · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…110111112…679

    In summary, here are 10 of our most popular brand management courses

    • Data Analyst Career Guide and Interview Preparation: IBM
    • The Social and Technical Context of Health Informatics: Johns Hopkins University
    • Formal Financial Accounting: University of Illinois Urbana-Champaign
    • Negotiation skills: Negotiate and resolve conflict: Macquarie University
    • International Water Law: University of Geneva
    • Climate Change and Sustainable Investing: EDHEC Business School
    • Akamai Customer Consulting and Support: Akamai Technologies, Inc.
    • Искусственный Интеллект (ИИ) для всех: DeepLearning.AI
    • Incident Response, BC, and DR Concepts: ISC2
    • BI Essentials for Finance Analysts (Power BI Edition): Corporate Finance Institute

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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