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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • M

      Meta

      Ingeniero en base de datos de Meta

      Skills you'll gain: MySQL, MySQL Workbench, Database Management, Relational Databases, Data Modeling, SQL, Database Design, Version Control, Data Warehousing, Database Management Systems, Database Theory, Unix Commands, Extract, Transform, Load, Databases, Git (Version Control System), Django (Web Framework), Algorithms, Test Driven Development (TDD), Unit Testing, Pseudocode

      4.8
      Rating, 4.8 out of 5 stars
      ·
      311 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • T

      The University of North Carolina at Chapel Hill

      Psychology of Popularity

      Skills you'll gain: Human Development, Psychology, Social Sciences, Behavioral Health, Behavior Management, Mental Health, Mental and Behavioral Health, Sociology, Child Development, Biology, Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      998 reviews

      Beginner · Course · 1 - 3 Months

    • D

      Deep Teaching Solutions

      Uncommon Sense Teaching

      Skills you'll gain: Instructional Strategies, Teaching, Learning Strategies, Learning Theory, Differentiated Instruction, Student Engagement, Human Learning, Time Management, Mental Concentration, Student-Centred Learning, Neurology, Adaptability

      4.9
      Rating, 4.9 out of 5 stars
      ·
      613 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      The Art of Visual Storytelling

      Skills you'll gain: Adobe Premiere, Video Production, Videography, Post-Production, Photo/Video Production and Technology, Video Editing, Storyboarding, Storytelling, Photography, Adobe Creative Cloud, Media Production, Editing, Proposal Development, Writing, Graphic and Visual Design, Multimedia, Creativity, Timelines, File Management, Quality Assurance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      101 reviews

      Beginner · Specialization · 3 - 6 Months

    • R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Social Media Campaigns, Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Digital Media Strategy, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Drive Engagement, Marketing Budgets, Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Content Creation, Presentations, Target Audience

      4.3
      Rating, 4.3 out of 5 stars
      ·
      188 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Salesforce Fundamentals

      Skills you'll gain: Salesforce, Data Quality, Data Modeling, Data Integration, Business Process Automation, Salesforce Development, Email Marketing, Data Security, Data Cleansing, Data Management, Process Design, User Accounts, Customer Relationship Management (CRM) Software, Customer Engagement, Dashboard, Customer Relationship Management, Business Reporting, Administration, Automation, Role-Based Access Control (RBAC)

      4.3
      Rating, 4.3 out of 5 stars
      ·
      255 reviews

      Beginner · Specialization · 1 - 3 Months

    • I

      IBM

      Relational Database Administration (DBA)

      Skills you'll gain: Database Management, Database Architecture and Administration, Relational Databases, Operational Databases, Database Systems, IBM DB2, MySQL, Performance Tuning, PostgreSQL, Disaster Recovery, Data Storage Technologies, Database Design, System Monitoring, Role-Based Access Control (RBAC), User Accounts, Encryption

      4.4
      Rating, 4.4 out of 5 stars
      ·
      235 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Introduction to Cost Accounting

      Skills you'll gain: Management Accounting, Cost Accounting, Operational Performance Management, Performance Management, Cost Estimation, Cost Control, Product Knowledge, Product Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      198 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • J

      Johns Hopkins University

      Data Science in Real Life

      Skills you'll gain: Data Quality, Data Management, Technical Communication, Data Analysis, Data-Driven Decision-Making, Statistical Analysis, Data Science, Statistical Machine Learning, Statistical Inference, A/B Testing, Statistical Modeling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      Mediation and Conflict Resolution

      Skills you'll gain: Mediation, Conflict Management, Negotiation, Diplomacy, Labor Relations, Leadership, Stakeholder Engagement, Communication, Active Listening, International Relations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      686 reviews

      Intermediate · Course · 1 - 3 Months

    • H

      HubSpot Academy

      Sales Training: Building Your Sales Career

      Skills you'll gain: Inside Sales, Sales Training, Consultative Selling, Sales, Sales Strategy, Sales Process, Relationship Building, Customer Relationship Building, Customer Analysis, Personalized Service

      4.7
      Rating, 4.7 out of 5 stars
      ·
      643 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Everyday Excel, Part 2

      Skills you'll gain: Regression Analysis, Depreciation, Microsoft Excel, Statistical Modeling, Excel Formulas, Financial Analysis, Cash Flows, Predictive Modeling, Data Management, Financial Modeling, Business Mathematics, Financial Forecasting, Process Optimization, Data Analysis, Complex Problem Solving

      4.7
      Rating, 4.7 out of 5 stars
      ·
      560 reviews

      Intermediate · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…111112113…679

    In summary, here are 10 of our most popular brand management courses

    • Ingeniero en base de datos de Meta: Meta
    • Psychology of Popularity: The University of North Carolina at Chapel Hill
    • Uncommon Sense Teaching: Deep Teaching Solutions
    • The Art of Visual Storytelling: University of Colorado Boulder
    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • Salesforce Fundamentals: University of California, Irvine
    • Relational Database Administration (DBA): IBM
    • Introduction to Cost Accounting: Coursera Project Network
    • Data Science in Real Life: Johns Hopkins University
    • Mediation and Conflict Resolution: ESSEC Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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