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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Illinois Tech

    Digital Healthcare Informatics and AI

    Skills you'll gain: Health Informatics, Clinical Informatics, Technology Roadmaps, Patient Flow, Public Health, Health Systems, Innovation, Health Care, Healthcare Project Management, Systems Integration, Data Analysis, Health Policy, Medical Terminology, Emerging Technologies, Data Management, Data Governance, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Regulatory Compliance, Natural Language Processing

    Intermediate · Specialization · 1 - 3 Months

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    Coursera

    Evaluate AI Risks: Adopt Smart Predictions

    Skills you'll gain: Model Evaluation, Data-Driven Decision-Making, Predictive Modeling, Risk Analysis, Strategic Decision-Making, Performance Metric, Technical Communication

    Beginner · Course · 1 - 4 Weeks

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    University of Pennsylvania

    Regulatory Compliance

    Skills you'll gain: Compliance Training, Compliance Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Regulation and Legal Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Compliance Reporting, Law, Regulation, and Compliance, Regulatory Compliance, Regulatory Requirements, Compliance Auditing, Internal Communications, Procedure Development, Business Ethics, Risk Management, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
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    2.8K reviews

    Intermediate · Specialization · 3 - 6 Months

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    LearnQuest

    Core Sales Operations and Performance

    Skills you'll gain: Sales Pipelines, Overcoming Objections, Sales Management, Sales Process, Team Motivation, Performance Analysis, Team Performance Management, Sales Training, Sales, Dashboard, Business Ethics, Customer Relationship Management, Team Management, Business Technologies, Business Process Automation, Real Time Data, Cross-Channel Marketing, Forecasting, Compliance Management

    Beginner · Course · 1 - 4 Weeks

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    Alex Genadinik

    Front-End Web Development With Replit AI - Vibe Coding

    Skills you'll gain: Vibe coding, Generative AI Agents, AI Workflows, Agentic systems, Email Automation, AI Orchestration, Search Engine Optimization, Inside Sales, Web Analytics, Prompt Engineering, Development Environment, Application Deployment, Front-End Web Development, Debugging

    Mixed · Course · 1 - 3 Months

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    Coursera

    Transform Data: SQL & Pandas Mastery

    Skills you'll gain: SQL, Data Transformation, Data Wrangling, Data Manipulation, Pandas (Python Package), Query Languages, Consolidation, Time Series Analysis and Forecasting, Analytics, Pivot Tables And Charts, Apache Spark

    Intermediate · Course · 1 - 4 Weeks

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    Starweaver

    AI-Driven HR Strategy, Operations, and Regulatory Compliance

    Skills you'll gain: Data Ethics, Responsible AI, Workforce Planning, Human Resource Strategy, Employee Engagement, AI Enablement, Regulatory Compliance, People Analytics, Compliance Management, Human Resource Policies, Recruitment Strategies, ChatGPT, Employee Retention, Recruitment, Governance, Ethical Standards And Conduct, Dashboard

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, Brand Management, Digital Marketing, Public Relations

    4.6
    Rating, 4.6 out of 5 stars
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    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Creo Incubator

    Entrepreneurship: Financial Literacy & Fundraising Readiness

    Skills you'll gain: Entrepreneurial Finance, Business Strategy, Entrepreneurship, Financial Forecasting, Business Planning, Business Valuation, Fundraising, Mergers & Acquisitions, Financial Modeling, Finance, Financial Analysis, Cash Flow Forecasting, Presentations, Accounting, Investments, Business Metrics, Competitive Analysis, Value Propositions, Sales Presentations, Market Analysis

    Advanced · Course · 1 - 4 Weeks

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    Coursera

    Procurement & Sourcing Operations

    Skills you'll gain: Request for Proposal, Request For Quotation (RFQ), Strategic Sourcing, Document Management, Supplier Management, Purchasing, Procurement, Business Writing, Cost Benefit Analysis, Vendor Management, Business Communication, Market Research, Cost Management, Risk Analysis, Spreadsheet Software, Financial Analysis, Workflow Management, Data-Driven Decision-Making, Contract Compliance, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Professional Sales Mastery

    Skills you'll gain: Sales Territory Management, Enterprise Sales, Cold Calling, Lead Generation, Selling Techniques, Sales Training, B2B Sales, Sales Management, Sales, AI Personalization, Responsible AI, Sales Prospecting, Consultative Selling, Strategic Leadership, Generative AI Agents, Sales Pipelines, Customer Relationship Management, Business Process, Business Strategy, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
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    380 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Duke University

    Machine Learning Foundations for Product Managers

    Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Convolutional Neural Networks, Decision Tree Learning, Computer Vision, Logistic Regression, Supervised Learning, Natural Language Processing, Random Forest Algorithm, Data Science, Predictive Analytics, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
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    727 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Digital Healthcare Informatics and AI: Illinois Tech
  • Evaluate AI Risks: Adopt Smart Predictions: Coursera
  • Regulatory Compliance: University of Pennsylvania
  • Core Sales Operations and Performance: LearnQuest
  • Front-End Web Development With Replit AI - Vibe Coding: Alex Genadinik
  • Transform Data: SQL & Pandas Mastery: Coursera
  • AI-Driven HR Strategy, Operations, and Regulatory Compliance: Starweaver
  • Develop a Company Website with Wix: Coursera
  • Entrepreneurship: Financial Literacy & Fundraising Readiness: Creo Incubator
  • Procurement & Sourcing Operations: Coursera

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