• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • B

    Board Infinity

    AI-Driven Brand Campaign Strategy and Optimization

    Skills you'll gain: Cross-Channel Marketing, Brand Marketing, Marketing Strategies, Marketing Effectiveness, Advertising Campaigns, Marketing Automation, Performance marketing, AI Enablement, Target Audience, Personalized Service, Information Privacy, Generative AI, Marketing Analytics, A/B Testing, Real Time Data, Key Performance Indicators (KPIs), Predictive Analytics, Customer experience improvement

    Advanced · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Introducción a las Simulaciones PhET para la Educación STEM

    Skills you'll gain: Education Software and Technology, Mathematics Education, Growth Mindedness, Digital pedagogy, Simulations, Interactive Design, User Feedback

    4.9
    Rating, 4.9 out of 5 stars
    ·
    641 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create Viral Content: Track & Revise

    Skills you'll gain: Content Creation, Video Production, Performance Analysis, Social Media Content, Content Development and Management, Web Content, Video Editing, Performance Measurement, Post-Production, Performance Improvement, Graphic and Visual Design, Key Performance Indicators (KPIs), Workflow Management

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    The Changing Status and Perception of Animals

    Skills you'll gain: Culture, Behavioral Health, Healthcare Ethics, Empathy & Emotional Intelligence, Mental and Behavioral Health, Rehabilitation, Advocacy, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Privacy in Europe

    Skills you'll gain: General Data Protection Regulation (GDPR), Case Law, Personally Identifiable Information, Information Privacy, IT Security Architecture, Law, Regulation, and Compliance, European History, Data Governance, Legal Research, Data Security

    4.4
    Rating, 4.4 out of 5 stars
    ·
    98 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Virginia

    Leading the Modern Day Business

    Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Case Studies, Information Technology, Business Strategy, Business Analysis, Leadership and Management, Marketing, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21K reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    The University of Sydney

    Understanding the Australian economy: An introduction to macroeconomic and financial policies

    Skills you'll gain: Economics, Financial Policy, Economics, Policy, and Social Studies, Financial Regulation, Fiscal Management, International Finance, Public Policies, Policy Analysis, Supply And Demand, Banking, Crisis Intervention

    4.5
    Rating, 4.5 out of 5 stars
    ·
    66 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Generative AI in Legal

    Skills you'll gain: Legal Technology, Data Ethics, Responsible AI, Legal Strategy, Legal Research, Generative AI, Legal Risk, Case Law, Law, Regulation, and Compliance, Artificial Intelligence, Legal Writing, Data-Driven Decision-Making, Forecasting, Automation, Client Services

    4.6
    Rating, 4.6 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 3 Months

  • T

    Technical University of Munich (TUM)

    Street Experiments for Sustainable and Resilient cities

    Skills you'll gain: Social Impact, Experimentation, Program Evaluation, Community Development, Sustainable Development, Systems Thinking, Research, Human Centered Design, Culture, Cultural Diversity, Creative Problem-Solving, Case Studies, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Generative AI as a Learning Design Partner

    Skills you'll gain: Generative AI, Responsible AI, Prompt Engineering, ChatGPT, Instructional Design, LLM Application, Ideation, Education Software and Technology, Brainstorming, Design Strategies, Artificial Intelligence, Content Creation, Data Ethics, Creative Design, Emerging Technologies, Persona Development, Professional Development, digital literacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    79 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of California, Irvine

    Virtual Teacher Final Project

    Skills you'll gain: Peer Review, Instructional Design, Instructional Strategies, Course Development, Curriculum Development, Learning Management Systems, Blended Learning, Educational Materials, Education Software and Technology, Student Engagement, Ability To Meet Deadlines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    233 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Top AI Program
    Top AI Program
    D

    DeepLearning.AI

    Generative AI for Everyone

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Large Language Modeling, ChatGPT, AI Product Strategy, AI Security, Artificial Intelligence, Automation, Cloud Applications, Social Impact

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Beginner · Course · 1 - 4 Weeks

1…112113114…502

In summary, here are 10 of our most popular social media marketing courses

  • AI-Driven Brand Campaign Strategy and Optimization: Board Infinity
  • Introducción a las Simulaciones PhET para la Educación STEM: University of Colorado Boulder
  • Create Viral Content: Track & Revise: Coursera
  • The Changing Status and Perception of Animals: University of Colorado Boulder
  • Privacy in Europe: 28DIGITAL
  • Leading the Modern Day Business: University of Virginia
  • Understanding the Australian economy: An introduction to macroeconomic and financial policies: The University of Sydney
  • Introduction to Generative AI in Legal: Coursera
  • Street Experiments for Sustainable and Resilient cities: Technical University of Munich (TUM)
  • Generative AI as a Learning Design Partner: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok