Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Brand Loyalty, Customer Retention, Social Media Management, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Digital Marketing, Content Creation, Personalized Service, Employee Surveys, Process Optimization, User Feedback, Business Marketing, Contextual Advertising
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Cost Management, Financial Management, Resource Allocation, Resource Utilization, Cost Estimation, Predictive Modeling, Forecasting, Capacity Management, Operating Cost, Financial Modeling, Data-Driven Decision-Making, Cost Benefit Analysis, Gap Analysis, Performance Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Spreadsheet Software, Data Validation, Complex Problem Solving, Data Analysis Software, Data Entry, Data Analysis, Statistical Analysis, Financial Analysis
Beginner · Course · 1 - 4 Weeks
Duke University
Skills you'll gain: Responsible AI, Adobe Firefly, Productivity Software, AI Workflows, Generative AI, Productivity, Writing, Artificial Intelligence, Gemini, Microsoft Copilot, Unstructured Data, Prompt Engineering, Administrative Support, ChatGPT, Data Analysis, Text Mining, Operational Efficiency, Project Schedules, Media Production
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Data Preprocessing, Exploratory Data Analysis, Logistic Regression, Statistical Machine Learning, Model Evaluation, Supervised Learning, Decision Tree Learning, Probability & Statistics, Statistics, Machine Learning Software, Classification And Regression Tree (CART), Workflow Management, Predictive Modeling, Random Forest Algorithm, Feature Engineering, SAS (Software), Machine Learning, Applied Machine Learning
Advanced · Professional Certificate · 3 - 6 Months

Duke University
Skills you'll gain: Sampling (Statistics), Exploratory Data Analysis, R (Software), Statistical Inference, Probability Distribution, Bayesian Statistics, R Programming, Data Analysis, Probability, Statistics, Statistical Analysis, Descriptive Statistics
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Compliance Training, Compliance Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Regulation and Legal Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Compliance Reporting, Law, Regulation, and Compliance, Regulatory Compliance, Regulatory Requirements, Compliance Auditing, Internal Communications, Procedure Development, Business Ethics, Risk Management, Business Strategy
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, User Interface (UI) Design, Market Opportunities, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Communication Planning, Strategic Communication, Internal Communications, Communication Strategies, Stakeholder Communications, Communication, Business Communication, Digital Communications, Collaboration, Expectation Management, Business Reporting, Spreadsheet Software
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Sales Territory Management, Enterprise Sales, Cold Calling, Lead Generation, Selling Techniques, Sales Training, B2B Sales, Sales Management, Sales, AI Personalization, Responsible AI, Sales Prospecting, Consultative Selling, Strategic Leadership, Generative AI Agents, Sales Pipelines, Customer Relationship Management, Business Process, Business Strategy, Customer Engagement
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: SQL, Data Transformation, Data Wrangling, Data Manipulation, Pandas (Python Package), Query Languages, Consolidation, Time Series Analysis and Forecasting, Analytics, Pivot Tables And Charts, Apache Spark
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Generative AI Agents, Content Creation, Branding, Text Mining
Beginner · Course · 1 - 4 Weeks