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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    École Nationale des Ponts et Chaussées

    Electric Vehicles and Mobility

    Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Market Dynamics, Civil Engineering, Economic Development, Market Analysis, Sustainable Technologies, Public Policies, Environmental Policy, Electric Power Systems, Environmental Science, Economics, Cost Benefit Analysis, Climate Change Mitigation, Innovation

    4.5
    Rating, 4.5 out of 5 stars
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    1.3K reviews

    Beginner · Course · 3 - 6 Months

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    EDUCBA

    Analyze and Interpret Data Using Excel

    Skills you'll gain: Scatter Plots, Data Visualization, Regression Analysis, Excel Formulas, Microsoft Excel, Data Analysis, Descriptive Statistics, Data Visualization Software, Analytics, Statistical Analysis, Statistical Methods, Descriptive Analytics, Correlation Analysis, Statistics, Analysis, Exploratory Data Analysis, Pivot Tables And Charts, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

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    Fractal Analytics

    How to Build a Diffusion Model - An Introduction

    Skills you'll gain: Model Evaluation, Generative AI, Data Preprocessing, Transfer Learning, PyTorch (Machine Learning Library), Machine Learning, Convolutional Neural Networks, Image Quality

    Intermediate · Course · 1 - 4 Weeks

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    Google

    The Power of Statistics

    Skills you'll gain: Sampling (Statistics), Statistical Hypothesis Testing, Descriptive Statistics, Advanced Analytics, Data Analysis, Probability Distribution, Statistics, Probability, A/B Testing, Statistical Analysis, Data Science, Statistical Inference, Statistical Programming, Jupyter, Python Programming, Technical Communication

    4.8
    Rating, 4.8 out of 5 stars
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    870 reviews

    Advanced · Course · 1 - 3 Months

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    U

    University of Michigan

    Understanding and Visualizing Data with Python

    Skills you'll gain: Sampling (Statistics), Data Visualization, Data Literacy, Statistics, Matplotlib, Seaborn, Probability & Statistics, Jupyter, Data Visualization Software, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, NumPy, Box Plots, Histogram, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    2.7K reviews

    Beginner · Course · 1 - 4 Weeks

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    Universidade de São Paulo

    Criação de Startups: Como desenvolver negócios inovadores

    Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, Business Modeling, User Research, Marketing, Product Development, Digital Marketing, New Business Development, Innovation, Business Development, Business Strategy, Process Validation, Business Operations, Team Building, Investments, Presentations

    4.8
    Rating, 4.8 out of 5 stars
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    614 reviews

    Beginner · Course · 1 - 3 Months

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    Microsoft

    AI-Enhanced Data Analysis: From Raw Data to Deep Insights

    Skills you'll gain: Generative AI, Matplotlib, Plotly, Prompt Engineering, Data Ethics, Power BI, Data Visualization, Microsoft Excel, Data Manipulation, Exploratory Data Analysis, Data Cleansing, Pandas (Python Package), Data Transformation, Excel Formulas, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Microsoft Copilot, Data Presentation, Data Processing

    4.3
    Rating, 4.3 out of 5 stars
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    427 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Packt

    HTML & CSS for Beginners – First Coding Step

    Skills you'll gain: User Interface (UI), Web Content Accessibility Guidelines, Development Environment, Web Analytics and SEO

    Beginner · Course · 3 - 6 Months

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    Coursera

    Monitor, Scale and Backup Your AI App

    Skills you'll gain: Site Reliability Engineering, Scalability, Performance Analysis, Data Maintenance, Analytics, Event Monitoring, Service Level Agreement, System Support, Performance Review

    Intermediate · Course · 1 - 4 Weeks

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    Universidad de Palermo

    Administración de Empresas

    Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Cost Accounting, Marketing, Talent Management, Brand Management, Business Economics, Accounting, Brand Strategy, Strategic Marketing, Leadership Development, Budgeting, Cash Flows, Business Leadership, Value Propositions, Organizational Strategy, Market Dynamics, Economics

    4.8
    Rating, 4.8 out of 5 stars
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    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

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    AI CERTs

    AI Essentials

    Skills you'll gain: Agentic systems, Generative AI Agents, AI Workflows, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Emerging Technologies, Business Ethics, Social Impact, Problem Solving, Analysis, Business Planning

    Beginner · Course · 1 - 3 Months

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    Alex Genadinik

    2026 AI And ChatGPT At Work: Productive AI Use For Beginners

    Skills you'll gain: Prompt Engineering, ChatGPT, AI Enablement, Presentations, Generative AI, AI Personalization, AI Workflows, Multimedia, OpenAI, Artificial Intelligence, Productivity Software, Content Creation, Brainstorming, Proofreading

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Electric Vehicles and Mobility: École Nationale des Ponts et Chaussées
  • Analyze and Interpret Data Using Excel: EDUCBA
  • How to Build a Diffusion Model - An Introduction: Fractal Analytics
  • The Power of Statistics: Google
  • Understanding and Visualizing Data with Python: University of Michigan
  • Criação de Startups: Como desenvolver negócios inovadores: Universidade de São Paulo
  • AI-Enhanced Data Analysis: From Raw Data to Deep Insights: Microsoft
  • HTML & CSS for Beginners – First Coding Step: Packt
  • Monitor, Scale and Backup Your AI App: Coursera
  • Administración de Empresas: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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