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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Y

    Yale University

    Moralities of Everyday Life

    Skills you'll gain: Psychology, Research, Anthropology, Ethical Standards And Conduct, Cultural Diversity, Social Sciences, Sociology, Empathy & Emotional Intelligence, Political Sciences, Child Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Mixed · Course · 1 - 3 Months

  • É

    École normale supérieure

    Ecological and Energy Transitions in Southern Countries

    Skills you'll gain: Sustainable Development, Economic Development, Environmental Science, Energy and Utilities, Governance, Environment, Sustainability Reporting, Climate Change Mitigation, Climate Change Adaptation, Environmental Policy, Finance, Advocacy, Economics, Lobbying, Public Policies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, People Development, Social Skills, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Drive Insightful Research

    Skills you'll gain: Surveys, Market Research, Survey Creation, Data Synthesis, Business Research, Data-Driven Decision-Making, Customer Insights, Research Methodologies, Consumer Behaviour, Research Design, Product Development, Data Presentation, Product Strategy, Data Analysis, Data Collection, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

  • Status: Bestseller
    Bestseller
    U

    University of Pennsylvania

    Achieving Personal and Professional Success

    Skills you'll gain: Influencing, Active Listening, Negotiation, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Contract Negotiation, Trustworthiness, Leadership, Interpersonal Communications, Business Communication, Strategic Communication, Relationship Building, Initiative and Leadership, Professional Networking, Innovation, Growth Mindedness, Personal Development, Optimism

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Optimize Ads with Google Ads & Quality Scores

    Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Campaign Management, Bidding, Online Advertising, Keyword Research, Copywriting, Performance marketing, Search Engine Marketing, Digital Advertising, Performance Analysis, Quality Assessment, Quality Improvement

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Primate Conservation

    Skills you'll gain: Natural Resource Management, Environmental Science, Case Studies, Environment, Environmental Issue, Risk Analysis, Biology, Sustainable Development, Taxonomy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 3 Months

  • D

    Digital Marketing Institute

    Digital Channel Planning Strategy

    Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Capstone: Applying Project Management in the Real World

    Skills you'll gain: Sprint Retrospectives, Project Management, Quality Management, Milestones (Project Management), Stakeholder Management, Project Implementation, AI Enablement, Project Closure, Interviewing Skills, Project Scoping, Smart Goals, Project Documentation, Project Planning, Stakeholder Analysis, Project Estimation, Communication, Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Sports Betting: Risks & Ripple Effects Teach-Out

    Skills you'll gain: Marketing, Public Health, Substance Abuse, Business Ethics, Social Impact, Higher Education, Regulatory Compliance, FinTech, Mental and Behavioral Health, Behavioral Economics, Advertising, Analytics

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Tailor Your Message

    Skills you'll gain: User Feedback, Customer Analysis, Customer experience improvement, Selling Techniques, Communication Strategies, Sales Process, Target Audience, Customer Insights, Stakeholder Communications, Analytical Skills, Customer Communications Management, Communication, Business Writing, Marketing Communications, Business Communication, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Pivot Campaign Data

    Skills you'll gain: Email Marketing, Gap Analysis, Marketing Analytics, Performance Analysis, Microsoft Excel, Marketing Effectiveness, Data-Driven Decision-Making, Performance Measurement, Variance Analysis, Revenue Management, Performance Reporting, Benchmarking, Statistical Reporting

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • Moralities of Everyday Life: Yale University
  • Ecological and Energy Transitions in Southern Countries: École normale supérieure
  • Influencing People: University of Michigan
  • Drive Insightful Research: Coursera
  • Achieving Personal and Professional Success: University of Pennsylvania
  • Optimize Ads with Google Ads & Quality Scores: Coursera
  • Primate Conservation: University of Colorado Boulder
  • Digital Channel Planning Strategy: Digital Marketing Institute
  • Capstone: Applying Project Management in the Real World: Google
  • Sports Betting: Risks & Ripple Effects Teach-Out: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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