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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Marketing with TikTok

      Skills you'll gain: TikTok, Content Performance Analysis, Social Media Content, Social Media Marketing, Storytelling, Social Media Strategy, Content Creation, Performance Measurement, Web Analytics, Video Editing, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Marketing, Performance Metric, Digital Advertising, Marketing Analytics, Social Media, Brand Awareness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      103 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Pennsylvania

      Arts and Culture Strategy

      Skills you'll gain: Risk Management, Organizational Structure, Organizational Strategy, Strategic Leadership, Culture, Organizational Effectiveness, Customer Analysis, Market Opportunities, Organizational Leadership, Strategic Communication, Stakeholder Communications, Liberal Arts, Target Audience, Value Propositions, Performance Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      224 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      مقدمة في التسويق عبر وسائل التواصل الاجتماعي

      Skills you'll gain: Target Audience, Social Media Marketing, Social Media, Goal Setting, Social Media Strategy, Social Media Management, Key Performance Indicators (KPIs), Marketing, Facebook, Instagram, Marketing Strategy and Techniques, Marketing Channel, Digital Marketing, Policy Development, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Marketing analytics: Know your customers

      Skills you'll gain: Marketing Analytics, Customer Insights, Marketing Effectiveness, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer experience strategy (CX), Customer Relationship Management, Predictive Analytics, Consumer Behaviour, Big Data, Data Analysis, Integrated Marketing Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      437 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Data Visualization with Tableau Project

      Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Data Visualization Software, Interactive Data Visualization, Proposal Development, Tableau Software, Exploratory Data Analysis, Data-Driven Decision-Making, Data Cleansing, Data Import/Export, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      570 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Leveraging AI for Enhanced Content Creation

      Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Content Marketing, Web Content, Data Ethics, Artificial Intelligence, Storytelling, Video Editing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      115 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      English for Effective Business Writing

      Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Writing and Editing, Concision, Persuasive Communication, English Language, Grammar, Language Competency, Target Audience, Vocabulary

      4.5
      Rating, 4.5 out of 5 stars
      ·
      454 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Speaking to inform: Discussing complex ideas with clear explanations and dynamic slides

      Skills you'll gain: Presentations, Public Speaking, Microsoft PowerPoint, Verbal Communication Skills, Communication, Storytelling, Constructive Feedback, Concision, Drive Engagement, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      428 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidad de Palermo

      Marketing digital para E-commerce

      Skills you'll gain: Performance Measurement, Marketing Analytics, Digital Advertising, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Social Media Marketing, Marketing Strategy and Techniques, Analysis, Market Opportunities, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      214 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English: Marketing and Sales

      Skills you'll gain: Sales Presentations, Brainstorming, Selling Techniques, Marketing Communications, Business Correspondence, Advertising, Business Marketing, Business Communication, Promotional Strategies, Presentations, Consultative Selling, Persuasive Communication, Marketing, Employee Surveys, Public Speaking, Communication Strategies, Vocabulary

      4.7
      Rating, 4.7 out of 5 stars
      ·
      682 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Get Started with Facebook Ads Manager

      Skills you'll gain: Facebook, Advertising Campaigns, Account Management, Advertising, Social Media Management, Digital Advertising, User Accounts, Social Media, Social Media Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      76 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Targeted Ad With Facebook Audience Insights

      Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Customer Data Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      55 reviews

      Advanced · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular advertising courses

    • Marketing with TikTok: Aptly
    • Arts and Culture Strategy: University of Pennsylvania
    • مقدمة في التسويق عبر وسائل التواصل الاجتماعي: Meta
    • Marketing analytics: Know your customers: Macquarie University
    • Data Visualization with Tableau Project: University of California, Davis
    • Leveraging AI for Enhanced Content Creation : Coursera Instructor Network
    • English for Effective Business Writing: The Hong Kong University of Science and Technology
    • Speaking to inform: Discussing complex ideas with clear explanations and dynamic slides: University of Washington
    • Marketing digital para E-commerce: Universidad de Palermo
    • Business English: Marketing and Sales: Arizona State University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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