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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Inventory Management

    Skills you'll gain: Inventory Control, Inventory Management, Inventory Accounting, Operations Management, Supply Chain Management, Microsoft Excel, Supply Chain Planning, Order Management, Warehouse Management, Demand Planning, Logistics Management, Excel Formulas, Service Level, Operations, Data Management, Customer Data Management, Forecasting, Data Collection, Stakeholder Engagement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    227 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Introduction to Recommender Systems: Non-Personalized and Content-Based

    Skills you'll gain: Taxonomy, Spreadsheet Software, Machine Learning, Predictive Analytics, Microsoft Excel, Persona Development, Information Architecture, Text Mining, Descriptive Statistics, Algorithms, Computer Programming, Java Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    658 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Creating Change through Social Entrepreneurship

    Skills you'll gain: Social Impact, Design Thinking, Community Outreach, Organizational Structure, Stakeholder Engagement, Entrepreneurship, Sustainable Development, Research and Design, Business Modeling, Communication, Advocacy, Innovation, Program Evaluation, Fundraising

    4.9
    Rating, 4.9 out of 5 stars
    ·
    174 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Advertising and E-commerce on TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Online Advertising, Performance Measurement, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Campaign Management, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies, Performance marketing, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    722 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Pilares de Marketing Digital

    Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media Marketing, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Web Analytics, Marketing, Sales Process, Business Analytics, Customer Retention, Search Engine Marketing, Customer Engagement, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Lead Generation, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    World Design for Video Games

    Skills you'll gain: Game Design, Conceptual Design, Animation and Game Design, Virtual Environment, Storytelling, Visualization (Computer Graphics), Design Strategies, Aesthetics, Design Research, Creativity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    821 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Management of Urban Infrastructures – part 1

    Skills you'll gain: Energy and Utilities, Case Studies, Transportation Management, Electrical Power, Water Sustainability, Operations Management, Civil Engineering, Stakeholder Management, Sustainable Development, Project Management, Environmental Issue, Peer Review, Socioeconomics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    801 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Investment Strategies and Portfolio Analysis

    Skills you'll gain: Portfolio Management, Investment Management, Performance Measurement, Performance Analysis, Return On Investment, Investments, Financial Market, Financial Analysis, Risk Analysis, Benchmarking, Statistical Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    279 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Corporate Finance Essentials

    Skills you'll gain: Corporate Finance, Financial Management, Financial Modeling, Financial Analysis, Capital Budgeting, Portfolio Management, Investments, Return On Investment, Cost Estimation, Portfolio Risk, Business Valuation, Capital Markets, Risk Management, Correlation Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Hypothesis Testing in Public Health

    Skills you'll gain: Statistical Hypothesis Testing, Biostatistics, Sampling (Statistics), Statistical Inference, Scientific Methods, Quantitative Research, Public Health

    4.8
    Rating, 4.8 out of 5 stars
    ·
    649 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Responsible Generative AI

    Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Management, Compliance Management, Consumer Behaviour, AI Enablement, Social Impact, Business Risk Management, Business Operations, Data Ethics, AI Product Strategy, Artificial Intelligence, Risk Analysis, Automation, Stakeholder Management, Human Resources, Leadership and Management, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    303 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Inventory Management: University of California, Irvine
  • Introduction to Recommender Systems: Non-Personalized and Content-Based: University of Minnesota
  • Creating Change through Social Entrepreneurship: Yale University
  • Advertising and E-commerce on TikTok: Aptly
  • Create a Google Ads Search Campaign: Coursera
  • Pilares de Marketing Digital: Universidad Austral
  • World Design for Video Games: California Institute of the Arts
  • Management of Urban Infrastructures – part 1: École Polytechnique Fédérale de Lausanne
  • Investment Strategies and Portfolio Analysis: Rice University
  • Corporate Finance Essentials: IESE Business School

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