Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Simplilearn
Skills you'll gain: Email Marketing, Performance marketing, Content Marketing, Social Media, Web Analytics, Blogs, Marketing Analytics, Market Opportunities
Beginner · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Data Storytelling, Web Scraping, Data Presentation, Data Visualization, Tableau Software, Dashboard, LinkedIn, Pandas (Python Package), Professional Networking, Time Series Analysis and Forecasting, Large Language Modeling, Spreadsheet Software, Data Visualization Software, Probability & Statistics, Extract, Transform, Load, Statistical Analysis, Statistics, Data Manipulation, Data Analysis, Descriptive Statistics
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
Beginner · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Customer Insights, Usability Testing, Agile Methodology, Business Analytics, Analytics, User Experience, A/B Testing, Customer experience improvement, AI Product Strategy, Agile Software Development, Product Management, Product Testing, Data Science, Data-Driven Decision-Making, Innovation, Software Development
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Strategies, Digital Transformation, AI Enablement, Marketing, Marketing Analytics, Data-Driven Decision-Making, Machine Learning Algorithms, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Competitive Analysis, Network Analysis, Customer experience improvement, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Marketing Budgets, Blogs, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Social Media Content, Marketing, Target Audience, Digital Transformation, Analytics, Digital Marketing, ChatGPT
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Responsible AI, Prompt Engineering, Prompt Patterns, Generative AI, Digital Advertising, Email Marketing, ChatGPT, Data Ethics, Digital Marketing, Search Engine Optimization, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Web Analytics and SEO, Search Engine Marketing, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Specialization · 1 - 3 Months

Multiple educators
Skills you'll gain: Prompt Patterns, AI Enablement, Personalized Service, Data Ethics, Customer experience improvement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Customer Advocacy, Large Language Modeling, Responsible AI, Content Creation, Machine Learning, Image Analysis, Context Management
Beginner · Specialization · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Competitive Analysis, Supply Chain, Supply Chain Management, Benchmarking, Transportation, Supply Chain, and Logistics, Customer Analysis, Supply Chain Planning, Customer experience improvement, Analytics, Financial Analysis, Inventory Management System, Data Analysis, Cost Estimation, Data-Driven Decision-Making, Cost Reduction, Spatial Analysis
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Presentations, Target Audience
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Descriptive Analytics, Business Analytics, Operations Research, Analytics, Predictive Analytics, Operational Analysis, Business Operations, Business Intelligence, Data Analysis, Operations Management, Data-Driven Decision-Making, Demand Planning, Forecasting, Simulation and Simulation Software, Business Modeling, Inventory and Warehousing, Process Optimization, Risk Analysis, Supply Chain Planning, Decision Making
Mixed · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Marketing Strategies, Brand Management, Customer Insights, Cross-Channel Marketing, Consumer Behaviour, Global Marketing, Competitive Analysis, Business Strategy, E-Commerce, Digital Transformation
Beginner · Course · 1 - 4 Weeks