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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Analyze Video Data Using OpenCV and Python

    Skills you'll gain: Machine Learning Methods, Motion Graphics

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Master Agentic AI: Core Principles & Real-World PC

    Skills you'll gain: Threat Modeling, Feature Engineering, Anomaly Detection, Data Visualization, Data Presentation, MLOps (Machine Learning Operations), Agentic Workflows, AI Security, A/B Testing, Open Web Application Security Project (OWASP), Software Engineering, Data Ethics, Responsible AI, Technical Communication, Security Testing, Security Requirements Analysis, Agentic systems, Continuous Monitoring, CI/CD, Reinforcement Learning

    Intermediate · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Asana Advanced: Portfolio, Dashboards & Planning at Scale

    Skills you'll gain: Resource Allocation, Timelines, Project Performance, Project Portfolio Management, Risk Analysis, Goal Setting, Root Cause Analysis, Resource Management, Dashboard, Project Coordination, Variance Analysis, Trend Analysis, Scheduling, Stakeholder Communications, Project Schedules, Project Management Software, Capacity Planning, Portfolio Management, Power BI, Strategic Planning

    Intermediate · Specialization · 3 - 6 Months

  • F

    Fundação Instituto de Administração

    Strategic Sales Management

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, B2B Sales, Competitive Intelligence, Business Marketing, Customer Relationship Building, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    527 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, Brand Management, Digital Marketing, Public Relations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • I

    IBM

    NoSQL, Big Data, and Spark Foundations

    Skills you'll gain: NoSQL, Apache Spark, Apache Hadoop, MongoDB, PySpark, Extract, Transform, Load, Apache Hive, Databases, Apache Cassandra, Big Data, Machine Learning, Applied Machine Learning, Generative AI, Machine Learning Algorithms, IBM Cloud, Data Pipelines, Model Evaluation, Kubernetes, Supervised Learning, Distributed Computing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    833 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Business Strategy

    Skills you'll gain: Business Strategy, Business Strategies, Organizational Strategy, Strategic Thinking, Corporate Strategy, Strategic Leadership, Business Management, Strategic Decision-Making, Competitive Analysis, Market Analysis, Value Propositions, Innovation

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Intermediate · Course · 1 - 4 Weeks

  • D

    Duke University

    AI Product Management

    Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Model Evaluation, Data Ethics, Data Management, Project Management Life Cycle, Unsupervised Learning, Human Computer Interaction, User Experience Design, Classification And Regression Tree (CART), Data Quality, Model Deployment, Data Preprocessing, Human Centered Design, Machine Learning, Project Management, Product Management, Product Design, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • R

    Rice University

    Introduction to Data Analysis Using Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Manipulation, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10K reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Advanced Tool Development and Integration

    Skills you'll gain: AI Workflows, Tool Calling, OAuth, AI Orchestration, Middleware, Generative AI Agents, Interoperability, API Gateway, Agentic Workflows, Software Development Tools, LLM Application, Application Programming Interface (API), Agentic systems, Authentications, Real Time Data, Data Persistence, Context Management, Business Logic, Software Testing, Debugging

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of London

    Machine Learning for All

    Skills you'll gain: Data Preprocessing, Machine Learning, Artificial Intelligence, Model Evaluation, Data Analysis, Image Analysis, Data Collection, Classification Algorithms

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Project Management Tracker in Excel with Automation

    Skills you'll gain: Work Breakdown Structure, Project Closure, Project Management, Scope Management, Cost Management, Version Control, Dashboard, Microsoft Excel, Project Schedules, Project Planning, Excel Formulas, Resource Allocation, Risk Management, Time Management, Business Reporting, Resource Planning, Automation, Data Visualization, Data Analysis, Data Validation

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Analyze Video Data Using OpenCV and Python: EDUCBA
  • Master Agentic AI: Core Principles & Real-World PC: Coursera
  • Asana Advanced: Portfolio, Dashboards & Planning at Scale: Coursera
  • Strategic Sales Management: Fundação Instituto de Administração
  • Develop a Company Website with Wix: Coursera
  • NoSQL, Big Data, and Spark Foundations: IBM
  • Business Strategy: University of Illinois Urbana-Champaign
  • AI Product Management: Duke University
  • Introduction to Data Analysis Using Excel: Rice University
  • Advanced Tool Development and Integration: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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