• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Salesforce Fundamentals

      Skills you'll gain: Salesforce, Data Quality, Data Modeling, Data Integration, Business Process Automation, Email Marketing, Data Security, Data Cleansing, Data Management, Business Process, User Accounts, Customer Relationship Management (CRM) Software, User Provisioning, Dashboard, Customer Engagement, Customer Relationship Management, Business Reporting, Data Import/Export, Automation, Cloud Computing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      259 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      T

      The University of North Carolina at Chapel Hill

      What’s Your Big Idea?

      Skills you'll gain: Ideation, Innovation, User Feedback, Business Strategy, Creative Thinking, Product Development, Entrepreneurship, Competitive Analysis, Resource Management, Presentations, Customer Insights

      4.6
      Rating, 4.6 out of 5 stars
      ·
      166 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Introduction to Market Research

      Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Research Reports, Research Methodologies, Surveys, Research, Market Analysis, Qualitative Research, Data Analysis, Business Reporting, Business Ethics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      73 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Università Bocconi

      Management of International Development: Towards Agenda 2030

      Skills you'll gain: Human Capital, Governance, Sustainable Development, International Relations, Strategic Thinking, Cultural Diversity, Organizational Strategy, International Finance, Policy Development, Stakeholder Management, Strategic Partnership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      212 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      Q

      Qualcomm Academy

      5G for Everyone

      Skills you'll gain: Wireless Networks, Telecommunications, Emerging Technologies, Internet Of Things, General Networking, Business Transformation, Network Infrastructure, Virtualization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      693 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Models & Frameworks to Support Sales Planning

      Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Enablement, Sales Training, Customer Relationship Building, Business, Negotiation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      77 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad Austral

      Negociación 4.0

      Skills you'll gain: Negotiation, Conflict Management, Communication, Coaching, Influencing, Teamwork, Collaboration, Emotional Intelligence, Decision Making, Active Listening

      4.7
      Rating, 4.7 out of 5 stars
      ·
      853 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Advancing Women in Tech

      The Business of Product Management II

      Skills you'll gain: Product Roadmaps, Product Management, Customer Retention, Financial Analysis, Product Development, Product Lifecycle Management, Product Strategy, Innovation, Revenue Management, Financial Statements, Agile Methodology, Customer experience strategy (CX), Key Performance Indicators (KPIs), Continuous Improvement Process

      4.7
      Rating, 4.7 out of 5 stars
      ·
      229 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create website videos with Canva

      Skills you'll gain: Product Demonstration, Web Content, Video Production, Presentations, Marketing Materials, Graphic Design, Data Visualization, Content Creation, Company, Product, and Service Knowledge, Web Design, Team Oriented, Storytelling, Content Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      78 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Mastering SEO with Jasper: Ranking and Optimization

      Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Drive Engagement, Generative AI, Business Marketing

      4.1
      Rating, 4.1 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Regression Modeling for Marketers

      Skills you'll gain: Statistical Software, Marketing Analytics, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      E

      EIT Digital

      Impact from Digital Transformation: Full course

      Skills you'll gain: Digital Transformation, Business Transformation, Corporate Strategy, Business Strategy, Organizational Change, Technology Strategies, Business Technologies, Case Studies, Predictive Modeling, Emerging Technologies, Innovation, Goal Setting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      67 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…134135136…332

    In summary, here are 10 of our most popular marketing strategy courses

    • Salesforce Fundamentals: University of California, Irvine
    • What’s Your Big Idea?: The University of North Carolina at Chapel Hill
    • Introduction to Market Research: Queen Mary University of London
    • Management of International Development: Towards Agenda 2030: Università Bocconi
    • 5G for Everyone: Qualcomm Academy
    • Models & Frameworks to Support Sales Planning : Fundação Instituto de Administração
    • Negociación 4.0: Universidad Austral
    • The Business of Product Management II: Advancing Women in Tech
    • Create website videos with Canva: Coursera Project Network
    • Mastering SEO with Jasper: Ranking and Optimization: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok