• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free
      Free
      P

      Princeton University

      Paradoxes of War

      Skills you'll gain: World History, Culture, Social Sciences, International Relations, Sociology, Conflict Management, Political Sciences, Psychology, Economics, Security Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      699 reviews

      Mixed · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Managing Cybersecurity

      Skills you'll gain: Network Security, Incident Response, Network Administration, Vulnerability Management, Cybersecurity, Contingency Planning, Cyber Governance, Cyber Attacks, Disaster Recovery, Cyber Security Policies, Security Management, Firewall, Computer Security Incident Management, Network Monitoring, General Networking, Cyber Security Strategy, Crisis Management, Vulnerability Assessments, Cyber Security Assessment, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Building Your Artistic Brand

      Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Social Media, Competitive Analysis, Brand Awareness, Marketing, Brand Management, Customer Engagement, Marketing Strategies, Social Media Strategy, Performing Arts, Content Strategy, Entrepreneurship

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Analytics

      Skills you'll gain: Competitive Analysis, Supply Chain Management, Benchmarking, Transportation, Supply Chain, and Logistics, Supply Chain Planning, Customer experience improvement, Analytics, Financial Analysis, Inventory Management System, Data Analysis, Cost Estimation, Data-Driven Decision-Making, Cost Reduction, Spatial Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      811 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      HubSpot: Working with a ticketing system

      Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support

      4.4
      Rating, 4.4 out of 5 stars
      ·
      34 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      Universidad de Palermo

      Publicidad

      Skills you'll gain: Advertising, Social Media Management, Marketing Communications, Integrated Marketing Communications, Digital Advertising, Social Media Marketing, Marketing, Strategic Communication, Digital Marketing, Target Audience, Consumer Behaviour

      4.3
      Rating, 4.3 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Beneficios y características de las redes sociales más significativas

      Skills you'll gain: Social Media, LinkedIn, Facebook, Social Media Strategy, Social Network Analysis, Professional Networking, Digital Media Strategy, Cross-Channel Marketing, Business Strategies, Customer Engagement, Digital Communications

      4.4
      Rating, 4.4 out of 5 stars
      ·
      983 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of London

      International Business Capstone

      Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Financial Analysis, Business Strategy, International Finance, Target Market, Global Marketing, Market Research, Operating Cost, Consumer Behaviour, Cost Accounting, Management Accounting, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      111 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      ManyChat for Beginners: Automate Instagram Lead Generation

      Skills you'll gain: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Google Sheets, Social Media, Social Media Marketing, Digital Marketing, Gmail

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Adobe

      Multimedia Content Creation

      Skills you'll gain: Content Creation, Web Content, Multimedia, Infographics, Storyboarding, Video Production, Visual Design, Adobe Creative Cloud, Design, Graphic and Visual Design, Digital Media Strategy, Storytelling, Communication, Editing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      83 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Search Advertising with Google

      Skills you'll gain: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting

      4.2
      Rating, 4.2 out of 5 stars
      ·
      7 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Create a business mind map with Coggle

      Skills you'll gain: Business Planning, Product Management, Market Analysis, Process Mapping, Collaborative Software, Business Modeling, Version Control, Business Strategy, Organizational Skills

      4.5
      Rating, 4.5 out of 5 stars
      ·
      34 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…139140141…331

    In summary, here are 10 of our most popular marketing strategy courses

    • Paradoxes of War: Princeton University
    • Managing Cybersecurity: Kennesaw State University
    • Building Your Artistic Brand: University of Colorado Boulder
    • Supply Chain Analytics: Rutgers the State University of New Jersey
    • HubSpot: Working with a ticketing system : Coursera Project Network
    • Publicidad: Universidad de Palermo
    • Beneficios y características de las redes sociales más significativas: Tecnológico de Monterrey
    • International Business Capstone: University of London
    • ManyChat for Beginners: Automate Instagram Lead Generation: Coursera Project Network
    • Multimedia Content Creation: Adobe

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok