• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • T

    The University of Melbourne

    The Role of Global Capital Markets

    Skills you'll gain: Financial Systems, Capital Markets, Market Liquidity, Financial Market, Corporate Finance, International Finance, Financial Regulation, Market Dynamics, Market Analysis, Governance, Risk Management, Economic Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    653 reviews

    Mixed · Course · 1 - 4 Weeks

  • D

    Duke University

    Business Value Creation

    Skills you'll gain: Resource Allocation, Cash Flows, Financial Acumen, Business Valuation, Business Acumen, Cost Control, Return On Investment, Financial Analysis, Business Metrics, Growth Strategies, Business Strategy, Operational Efficiency, Expectation Management, Competitive Analysis, Strategic Decision-Making, Performance Analysis, Microsoft Excel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    160 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Strategic Thinking for Everyone

    Skills you'll gain: Strategic Thinking, Visionary, Research, Influencing, Strategic Decision-Making, Data Collection, Systems Thinking, Strategic Planning, Proactivity, Negotiation, Business Strategy, Complex Problem Solving, Surveys, Creative Thinking, Scientific Methods, Decision Making, Recognizing Others, Active Listening, Cognitive flexibility, Research Methodologies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    173 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universitat Autònoma de Barcelona

    The Olympic Games and the Media

    Skills you'll gain: Media and Communications, Culture, Media Relations, Media Strategy, Video Production, Social Media, Brand Management, Advertising, Event Marketing, Media Production, Branding, Social Media Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    168 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Inventory Management

    Skills you'll gain: Inventory Control, Inventory Management, Operations Management, Supply Chain Management, Microsoft Excel, Supply Chain Planning, Order Management, Warehouse Management, Demand Planning, Logistics Management, Excel Formulas, Service Level, Operations, Data Management, Customer Data Management, Forecasting, Statistical Analysis, Stakeholder Engagement, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    243 reviews

    Intermediate · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Organization Planning and Development for the 6 σ Black Belt

    Skills you'll gain: Lean Six Sigma, Six Sigma Methodology, Lean Methodologies, Process Improvement, Organizational Development, Change Management, Continuous Improvement Process, Business Strategy, Quality Management, Benchmarking, Leadership and Management, Performance Measurement, Business Metrics, Return On Investment

    4.5
    Rating, 4.5 out of 5 stars
    ·
    536 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Washington

    Speaking to persuade: Motivating audiences with solid arguments and moving language

    Skills you'll gain: Persuasive Communication, Public Speaking, Verbal Communication Skills, Storytelling, Driving engagement, Communication Strategies, Action Oriented, Constructive Feedback, Non-Verbal Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    349 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Managing Innovation Initiatives

    Skills you'll gain: Innovation, New Product Development, Business Transformation, Organizational Strategy, Strategic Leadership, Strategic Thinking, Organizational Change, Technology Strategies, Product Management, Entrepreneurship, Team Leadership, Business Management, Virtual Teams, Cross-Functional Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    729 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Advanced Interviewing Techniques

    Skills you'll gain: Interviewing Skills, Negotiation, Telephone Skills, Recruitment, Communication, Verbal Communication Skills, Compensation Management, Professionalism, Storytelling, Problem Solving, Self-Awareness, Analytical Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    148 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Michigan

    Introduction to Healthcare Management

    Skills you'll gain: Health Care Administration, Community Health, Public Health, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Quality Improvement, Health Care, Performance Improvement, Organizational Leadership, Continuous Quality Improvement (CQI), Communication Planning, Healthcare Industry Knowledge, Teamwork, Organizational Structure, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    104 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Copenhagen Business School

    Identifying Social Entrepreneurship Opportunities

    Skills you'll gain: Social Impact, Business Modeling, Entrepreneurship, Market Opportunities, Community Development, Sustainable Business, Business Strategy, Entrepreneurial Finance, Needs Assessment, Team Building, Team Management, Innovation, Empowerment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    337 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IESE Business School

    Finanzas para directivos

    Skills you'll gain: Financial Acumen, Financial Statements, Working Capital, Financial Analysis, Balance Sheet, Financial Management, Return On Investment, Forecasting, Profit and Loss (P&L) Management, Operational Analysis, Business Metrics, Cash Flow Forecasting, Financial Modeling, Accounts Receivable, Accounts Payable, Inventory Management, Business Strategy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    408 reviews

    Beginner · Course · 1 - 4 Weeks

1…145146147…431

In summary, here are 10 of our most popular marketing strategy courses

  • The Role of Global Capital Markets: The University of Melbourne
  • Business Value Creation: Duke University
  • Strategic Thinking for Everyone: Arizona State University
  • The Olympic Games and the Media: Universitat Autònoma de Barcelona
  • Inventory Management: University of California, Irvine
  • Organization Planning and Development for the 6 σ Black Belt: Kennesaw State University
  • Speaking to persuade: Motivating audiences with solid arguments and moving language: University of Washington
  • Strategic Innovation: Managing Innovation Initiatives: University of Illinois Urbana-Champaign
  • Advanced Interviewing Techniques: University of Maryland, College Park
  • Introduction to Healthcare Management: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok