• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Fundamentos del Management

      Skills you'll gain: Business Leadership, Organizational Strategy, Decision Making, Business Management, Strategic Leadership, Leadership, Strategic Decision-Making, Agile Project Management, Business, Team Leadership, Business Planning, Constructive Feedback, Goal Setting, Business Strategy, Digital Transformation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      161 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fudan University

      游戏产业概论

      Skills you'll gain: Intellectual Property, Video Game Development, Company, Product, and Service Knowledge, Product Development, Business, Animation and Game Design, Corporate Strategy, Innovation, Product Marketing

      3.6
      Rating, 3.6 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Artificial Intelligence Algorithms Models and Limitations

      Skills you'll gain: Predictive Modeling, Data Ethics, Algorithms, Machine Learning, Predictive Analytics, Responsible AI, Artificial Intelligence, Statistical Modeling, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Data Collection, Risk Modeling, AI Product Strategy, Ethical Standards And Conduct, Computational Thinking, Economic Development, Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      493 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Analíticas en Páginas Web

      Skills you'll gain: Web Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Marketing Effectiveness, Analytics, Content Performance Analysis, Market Intelligence, Customer Insights, Consumer Behaviour, Digital Advertising, Pay Per Click Advertising, Customer Relationship Management, Browser Compatibility, Advertising Campaigns

      4.9
      Rating, 4.9 out of 5 stars
      ·
      31 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

      Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Writing and Editing, Web Content, Productivity Software, Brand Awareness, Generative AI

      4
      Rating, 4 out of 5 stars
      ·
      54 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Generative AI for Developers

      Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Generative Model Architectures, Code Review, Data Ethics, Artificial Intelligence, Object Oriented Programming (OOP), AI Product Strategy, Debugging, Artificial Neural Networks, Computer Programming, Program Development, Data Processing, Maintainability, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Problem Solving, Data Analysis, Critical Thinking

      4.5
      Rating, 4.5 out of 5 stars
      ·
      155 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Developing the Opportunity for Corporate Entrepreneurs

      Skills you'll gain: Entrepreneurship, Innovation, Market Opportunities, Corporate Strategy, New Business Development, Value Propositions, Business Strategy, Competitive Analysis, Strategic Decision-Making, Market Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      93 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      CentraleSupélec

      Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective

      Skills you'll gain: IT Management, Business Transformation, Workforce Management, Digital Transformation, Technology Strategies, Operational Efficiency, Information Technology, Product Strategy, Profit and Loss (P&L) Management, Financial Management, Cost Management, Business Analysis, Expectation Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      151 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universitat Autònoma de Barcelona

      Diseño y Creación de videojuegos

      Skills you'll gain: 3D Modeling, Video Game Development, Game Design, Unity Engine, 3D Assets, Peer Review, User Interface (UI) Design, Visualization (Computer Graphics), Computer Graphics, Animations, User Interface and User Experience (UI/UX) Design, Software Design Documents, Conceptual Design, Design, User Interface (UI), Experience Design, Music, Animation and Game Design, Usability, Persona (User Experience)

      4.4
      Rating, 4.4 out of 5 stars
      ·
      911 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Digital Transformation Leader

      Skills you'll gain: Business Process Modeling, Responsible AI, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Organizational Change, Stakeholder Engagement, Google Gemini, Anthropic Claude, Sustainable Development, Data Ethics, Leadership, Generative AI, Robotic Process Automation, Corporate Sustainability, Sustainability Reporting, Strategic Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9 reviews

      Intermediate · Specialization · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Desarrollador front-end de Meta

      Skills you'll gain: User Research, UI/UX Research, Persona (User Experience), Jest (JavaScript Testing Framework), Responsive Web Design, Design Research, Bootstrap (Front-End Framework), Version Control, User Experience Design, HTML and CSS, Front-End Web Development, Unix Commands, Usability, Web Design, React.js, Javascript, Algorithms, Mobile Development, Web Development Tools, Cascading Style Sheets (CSS)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      508 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Building Culture in a Scale Up

      Skills you'll gain: Diversity and Inclusion, Team Building, Culture Transformation, Governance, Corporate Strategy, Employee Onboarding, Compliance Management, Go To Market Strategy, Entrepreneurship, Recruitment Strategies, Employee Retention, Organizational Leadership, Leadership and Management, Business Strategy

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…146147148…331

    In summary, here are 10 of our most popular marketing strategy courses

    • Fundamentos del Management: Universidad de Palermo
    • 游戏产业概论: Fudan University
    • Artificial Intelligence Algorithms Models and Limitations: LearnQuest
    • Analíticas en Páginas Web: Tecnológico de Monterrey
    • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera Instructor Network
    • Generative AI for Developers: Fractal Analytics
    • Developing the Opportunity for Corporate Entrepreneurs: University of Maryland, College Park
    • Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective: CentraleSupélec
    • Diseño y Creación de videojuegos: Universitat Autònoma de Barcelona
    • Digital Transformation Leader: Starweaver

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok