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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    New Technologies for Business Leaders

    Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Augmented and Virtual Reality (AR/VR), Customer experience strategy (CX), Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Customer Retention, Business Relationship Management, FinTech, Blockchain, Innovation, Artificial Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    450 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Practical Data Science for Data Analysts

    Skills you'll gain: Classification Algorithms, Data Preprocessing, Feature Engineering, Model Evaluation, Data Import/Export, Matplotlib, Data Science, Regression Analysis, Financial Data, Data Analysis, Exploratory Data Analysis, Business Analytics, Data Cleansing, Pandas (Python Package), Machine Learning Algorithms, Statistical Visualization, Financial Analysis, Statistical Modeling, Statistical Analysis, Predictive Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Expressway to Data Science: Essential Math

    Skills you'll gain: Linear Algebra, Integral Calculus, Algebra, Numerical Analysis, Calculus, Graphing, Applied Mathematics, Data Science, Mathematical Theory & Analysis, Data Analysis, Statistical Methods, Derivatives

    4.5
    Rating, 4.5 out of 5 stars
    ·
    475 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Professional Success Skills

    Skills you'll gain: Creative Thinking, Creativity, Business Ethics, Business Analytics, Ideation, Creative Problem-Solving, Leadership and Management, Business Analysis, Business Leadership, Brainstorming, Business Strategy, Organizational Leadership, Decision Making, Emotional Intelligence, Accounting, Cultural Sensitivity, Cultural Diversity, Brand Management, Organizational Structure, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    412 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    Exploratory Data Analysis with MATLAB

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Import/Export, Technical Communication, Data Analysis, Exploratory Data Analysis, Data Visualization Software, Data Cleansing, Matlab, Statistical Analysis, Probability & Statistics, Descriptive Statistics, Data Manipulation, Data Mapping, Scripting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    820 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    User Experience: Research & Prototyping

    Skills you'll gain: Design Research, User Experience Design, User Research, Prototyping, User Centered Design, Persona (User Experience), Interaction Design, Usability Testing, Research Methodologies, Innovation, Creativity, Storyboarding, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    905 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Operations Management: Organization and Analysis

    Skills you'll gain: Operations Management, Organizational Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain, Inventory Management System, Process Analysis, Decision Making, Strategic Decision-Making, Business Strategies, Cost Benefit Analysis, Demand Planning, Capacity Management, Service Level

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Developing Innovative Ideas for Product Leaders

    Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Initiative and Leadership, Target Market, Business Strategy, Value Propositions

    4.4
    Rating, 4.4 out of 5 stars
    ·
    233 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media

    4.8
    Rating, 4.8 out of 5 stars
    ·
    143 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Statistics for Genomic Data Science

    Skills you'll gain: Biostatistics, Bioinformatics, Exploratory Data Analysis, Statistical Analysis, Statistical Methods, Statistical Hypothesis Testing, Statistics, R Programming, Probability & Statistics, Data Preprocessing, Data Analysis, Statistical Inference, Regression Analysis, Data Pipelines, Data Transformation, Logistic Regression

    4.2
    Rating, 4.2 out of 5 stars
    ·
    378 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Multiple Regression Analysis in Public Health

    Skills you'll gain: Biostatistics, Regression Analysis, Logistic Regression, Statistical Methods, Public Health, Probability & Statistics, Statistical Analysis, Statistical Inference, Advanced Analytics, Statistical Modeling, Predictive Modeling, Model Evaluation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    320 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Advanced Manufacturing Process Analysis

    Skills you'll gain: Anomaly Detection, Production Process, Manufacturing Processes, Data Collection, Data Storage, Manufacturing Operations, Systems Engineering, Digital Transformation, Data Preprocessing, Big Data, Computing Platforms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

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1…149150151…415

In summary, here are 10 of our most popular marketing analytics courses

  • New Technologies for Business Leaders: Rutgers the State University of New Jersey
  • Practical Data Science for Data Analysts: Corporate Finance Institute
  • Expressway to Data Science: Essential Math: University of Colorado Boulder
  • Professional Success Skills: University of Illinois Urbana-Champaign
  • Exploratory Data Analysis with MATLAB: MathWorks
  • User Experience: Research & Prototyping: University of California San Diego
  • Operations Management: Organization and Analysis: University of Illinois Urbana-Champaign
  • Developing Innovative Ideas for Product Leaders: University of Maryland, College Park
  • Voice of the Customer (VoC): Enhancing Experiences : Coursera
  • Statistics for Genomic Data Science: Johns Hopkins University

Skills you can learn in Marketing

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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