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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    Introduction to Digital Advertising

    Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Marketing, Paid media, Digital Marketing, Data Ethics, Augmented Reality, Consumer Behaviour

    4.6
    Rating, 4.6 out of 5 stars
    ·
    458 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Channel Management and Retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Growth Strategies, Cross-Channel Marketing, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Introdução ao Big Data

    Skills you'll gain: Big Data, Internet Of Things, Social Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Unstructured Data, Analytics, Real Time Data, Cloud Computing, Data Storage, Data Science, Marketing Analytics, Fraud detection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    323 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Principles of Public Relations

    Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Media and Communications, Corporate Communications, Corporate Sustainability, Business Ethics, Persuasive Communication, Branding, Professional Networking, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    660 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universitat Autònoma de Barcelona

    ¿Cómo persuadir? Jugando con palabras, imágenes y números

    Skills you'll gain: Persuasive Communication, Oral Expression, Storytelling, Data Presentation, Research, Graphic and Visual Design, Persona (User Experience), Statistics, Psychology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Exploring and Producing Data for Business Decision Making

    Skills you'll gain: Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Data-Driven Decision-Making, Data Analysis, Data Presentation, Statistical Analysis, Microsoft Excel, Exploratory Data Analysis, Probability & Statistics, Decision Making, Probability Distribution

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Technion - Israel Institute of Technology

    Startup Entrepreneurship

    Skills you'll gain: Ideation, Innovation, Business Planning, Brainstorming, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Resourcefulness, Thought Leadership, Problem Solving, Visionary, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad de Chile

    Costos para los Negocios

    Skills you'll gain: Cost Accounting, Management Reporting, Small Business Accounting, Cost Management, Management Accounting, Financial Reporting, Operating Expense, Inventory Accounting, Material Handling, Labor Compliance, Business Administration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    3K reviews

    Intermediate · Course · 1 - 3 Months

  • M

    Microsoft

    Artificial Intelligence on Microsoft Azure

    Skills you'll gain: Responsible AI, Anomaly Detection, Microsoft Azure, Artificial Intelligence, Image Analysis, Computer Vision, Artificial Intelligence and Machine Learning (AI/ML), AI Security, Natural Language Processing, Machine Learning, Text Mining

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Copenhagen Business School

    Strategy Formulation

    Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Competitive Analysis, Strategic Leadership, Strategic Planning, Market Analysis, Global Marketing, Market Opportunities, Value Propositions, Market Dynamics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Microsoft Azure Data Scientist Associate (DP-100) Exam Prep

    Skills you'll gain: Responsible AI, Model Deployment, Convolutional Neural Networks, Classification Algorithms, Data Analysis, Image Analysis, Model Evaluation, Transfer Learning, Data Ethics, Machine Learning, Tensorflow, Data Processing, Data Pipelines, Data Transformation, Data Preprocessing, Machine Learning Software, Distributed Computing, Information Privacy, Supervised Learning, Virtual Machines

    4.2
    Rating, 4.2 out of 5 stars
    ·
    617 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Introduction to Microsoft Excel

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Productivity Software, Data Manipulation, Expense Management, Budgeting, Inventory Management System, Data Management, Data Visualization, Data Analysis, Business Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    86 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Digital Advertising: University of Colorado Boulder
  • Channel Management and Retailing : IE Business School
  • Introdução ao Big Data : Fundação Instituto de Administração
  • Principles of Public Relations: University of Colorado Boulder
  • ¿Cómo persuadir? Jugando con palabras, imágenes y números: Universitat Autònoma de Barcelona
  • Exploring and Producing Data for Business Decision Making: University of Illinois Urbana-Champaign
  • Startup Entrepreneurship: Technion - Israel Institute of Technology
  • Costos para los Negocios: Universidad de Chile
  • Artificial Intelligence on Microsoft Azure: Microsoft
  • Strategy Formulation: Copenhagen Business School

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