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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • P

      Politecnico di Milano

      Fundamentals of financial and management accounting

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Accounting, Financial Reporting, Management Accounting, Financial Accounting, Financial Analysis, Balance Sheet, Capital Budgeting, Standard Accounting Practices, Cost Accounting, Income Statement, Bookkeeping, Cost Management, Cash Flows, Capital Expenditure, Depreciation, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      737 reviews

      Beginner · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Psychological First Aid

      Skills you'll gain: Triage, Crisis Intervention, Emergency Response, Trauma Care, Emergency Services, Psychological Evaluations, Interpersonal Communications, Mental Health, Patient Education And Counseling, Stress Management, Patient Referral

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Data-Driven Decision-Making, Business Analytics, Descriptive Analytics, Business Intelligence, Human Resource Strategy, Financial Data, Marketing Analytics, Analytics, Talent Management, Financial Analysis, Predictive Analytics, Peer Review, Business Analysis, Financial Statement Analysis, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning, Customer Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      Duke University

      Sports and Society

      Skills you'll gain: Social Studies, Social Sciences, Culture, Socioeconomics, Anthropology, World History, Sociology, Cultural Diversity, Media and Communications, Economics, Political Sciences, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Operations Management: Organization and Analysis

      Skills you'll gain: Operations Management, Organizational Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain, Inventory Management System, Process Analysis, Decision Making, Strategic Decision-Making, Business Strategy, Process Design, Cost Benefit Analysis, Demand Planning, Capacity Management, Service Level

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • E

      Emory University

      Weight Management: Beyond Balancing Calories

      Skills you'll gain: Nutrition and Diet, Stress Management, Behavior Management, Personal Care, Biology, Mental and Behavioral Health, Goal Setting, Mindfulness, Resilience, Planning, Scientific Methods

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Project Planning: Putting It All Together

      Skills you'll gain: Project Management, Project Planning, Communication Planning, Project Documentation, Milestones (Project Management), Project Schedules, Risk Management, Cost Management, Budgeting, Estimation, Timelines, Procurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      14K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Arizona State University TESOL

      Skills you'll gain: Oral Comprehension, Learning Management Systems, Education Software and Technology, Language Competency, Pedagogy, Literacy, Learning Strategies, Instructional Strategies, Enthusiasm, Motivational Skills, Oral Expression, Learning Styles, Technology Strategies, Grammar, Language Learning, English Language, Vocabulary, Design Elements And Principles, Self-Awareness, Goal Setting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      21K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • L

      Lund University

      Circular Economy - Sustainable Materials Management

      Skills you'll gain: Environment and Resource Management, Materials Management, Environmental Science, Systems Thinking, Supply Chain Management, Environmental Policy, Product Lifecycle Management, Business Strategies, Industrial Design, Innovation, Stakeholder Engagement, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Columbia University

      Financial Engineering and Risk Management

      Skills you'll gain: Portfolio Management, Derivatives, Financial Market, Securities (Finance), Investment Management, Financial Systems, Asset Management, Credit Risk, Actuarial Science, Mortgage Loans, Mathematical Modeling, Mathematics and Mathematical Modeling, Applied Mathematics, Financial Trading, Financial Modeling, Risk Modeling, Regression Analysis, Market Liquidity, Capital Markets, Statistical Methods

      4.6
      Rating, 4.6 out of 5 stars
      ·
      375 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      AI Agent Developer

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Generative AI, OpenAI, Ideation, Verification And Validation, Data Validation, Data Presentation, Productivity, AI Personalization, Document Management, Python Programming, Agentic systems, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Personalized Service, Large Language Modeling, Risk Management Framework, Expense Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Operating Systems and You: Becoming a Power User

      Skills you'll gain: Package and Software Management, File Systems, Microsoft Windows, Desktop Support, Linux, Operating Systems, OS Process Management, Linux Administration, Remote Access Systems, System Monitoring, Command-Line Interface, User Accounts, Systems Administration, Technical Support and Services, File Management, Linux Commands, Software Installation, Identity and Access Management, Authorization (Computing), Virtualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29K reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…151617…693

    In summary, here are 10 of our most popular brand management courses

    • Fundamentals of financial and management accounting: Politecnico di Milano
    • Psychological First Aid: Johns Hopkins University
    • Business Analytics: University of Pennsylvania
    • Sports and Society: Duke University
    • Operations Management: Organization and Analysis: University of Illinois Urbana-Champaign
    • Weight Management: Beyond Balancing Calories: Emory University
    • Project Planning: Putting It All Together: Google
    • Arizona State University TESOL: Arizona State University
    • Circular Economy - Sustainable Materials Management: Lund University
    • Financial Engineering and Risk Management: Columbia University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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