• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    University of New Mexico

    Negocios Internacionales I

    Skills you'll gain: International Finance, International Relations, Social Sciences, Economics, Policy, and Social Studies, Social Studies, Culture, World History, Socioeconomics, Intercultural Competence, Economic Development, Cultural Diversity, Economics, Policy Analysis, Research, and Development, Operations Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to Translational Science

    Skills you'll gain: Health Disparities, Health Equity, Medical Science and Research, Community Health, Research, Clinical Research, Public Health, Diversity Awareness, General Science and Research, Scientific Methods, Laboratory Research, Mentorship, Team Collaboration

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Validity and Bias in Epidemiology

    Skills you'll gain: Research Design, Epidemiology, Data Collection, Research Methodologies, Research, Public Health and Disease Prevention, Medical Science and Research, Statistical Methods, Statistical Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    257 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Introduction to Public Relations

    Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Media and Communications, Performance Metric, Campaign Planning, Program Evaluation, Generative AI, AI literacy, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    155 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    用 Python 做商管程式設計(二)(Programming for Business Computing in Python (2))

    Skills you'll gain: Data Structures, Data Visualization Software, File I/O, Market Data, Financial Data, Financial Analysis, Data Analysis, Programming Principles, Data Processing, Python Programming, Data Manipulation, Data Import/Export, Maintainability, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    261 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Marchés financiers

    Skills you'll gain: Investment Banking, Financial Market, Financial Regulations, Risk Management, Financial Regulation, Securities (Finance), Portfolio Risk, Finance, Governance, Financial Services, Portfolio Management, Capital Markets, Equities, Financial Trading, Securities Trading, Investments, Banking, Bank Regulations, Underwriting, Insurance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    103 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    The Science of Well-Being for Parents

    Skills you'll gain: Mindfulness, Personal Care, Parent Communication, Meditation & Breathwork, Time Management, Stress Management, Composure, Resilience, Positivity, Personal Development, Psychology, Positive Behavior Support, Working With Children, Self-Awareness, Family Support, Child Development, Mental Health, Emotional Intelligence, Prioritization, digital literacy

    5
    Rating, 5 out of 5 stars
    ·
    108 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Human Anatomy & Physiology I

    Skills you'll gain: Human Musculoskeletal System, Anatomy, Endocrinology, Orthopedics, Kinesiology, Physiology, Neurology, Medical Terminology, Biochemistry, Cell Biology, Biology, Chemistry, Clinical Practices, Molecular, Cellular, and Microbiology, Lifelong Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    173 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Create a Customer Satisfaction Survey in Qualtrics

    Skills you'll gain: Customer Insights, Customer Analysis, User Feedback, Customer experience strategy (CX), Customer experience improvement, Customer Service, Market Research, Branding, Advertising, Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain Opportunity Analysis

    Skills you'll gain: Peer Review, Blockchain, Plan Execution, Market Opportunities, Business Analysis, Strategic Thinking, Case Studies, Market Analysis, Solution Design, New Business Development, Business Modeling, Value Propositions, Proposal Development, Decision Making, Market Research, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    214 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Technology Strategy: Creative Destruction

    Skills you'll gain: Innovation, Business Modeling, Technology Strategies, Product Lifecycle Management, Business Transformation, Organizational Strategy, Business Strategy, Strategic Thinking, Product Management, Market Dynamics, Emerging Technologies, Competitive Analysis, Network Model

    4.8
    Rating, 4.8 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Global Trends for Business and Society

    Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, International Finance, Socioeconomics, Social Sciences, Economics, Policy, and Social Studies, Political Sciences, Financial Systems, World History, Economic Development, Economics, Business Economics, Consumer Behaviour, Financial Policy, Public Safety and National Security, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    926 reviews

    Mixed · Course · 1 - 4 Weeks

1…151152153…442

In summary, here are 10 of our most popular market research courses

  • Negocios Internacionales I: University of New Mexico
  • Introduction to Translational Science: University of Michigan
  • Validity and Bias in Epidemiology: Imperial College London
  • Introduction to Public Relations: Microsoft
  • 用 Python 做商管程式設計(二)(Programming for Business Computing in Python (2)): National Taiwan University
  • Marchés financiers: Yale University
  • The Science of Well-Being for Parents: Yale University
  • Human Anatomy & Physiology I: Rice University
  • Create a Customer Satisfaction Survey in Qualtrics: Coursera
  • Blockchain Opportunity Analysis: INSEAD

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok