• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      G

      GRAMMY GO

      Building Your Audience for Music Professionals

      Skills you'll gain: Marketing Budgets, Digital Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Customer Engagement, Content Marketing, Creative Design, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Social Media Strategy, Media Strategy, Customer Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Business Model Canvas

      Skills you'll gain: Target Market, Value Propositions, Cost Control, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Entrepreneurship, Business Strategy, Resource Management, Revenue Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      52 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Customer Centric Innovation

      Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Service Design, Customer experience strategy (CX), Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Market Opportunities

      4.6
      Rating, 4.6 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI: Elevate your Data Engineering Career

      Skills you'll gain: Generative AI, Database Design, Data Pipelines, Query Languages, Extract, Transform, Load, Snowflake Schema, Star Schema, Data Warehousing, Data Ethics, Data Infrastructure, Data Architecture, Data Mining, Data Synthesis, Data Analysis, Artificial Intelligence, Data Quality

      4.8
      Rating, 4.8 out of 5 stars
      ·
      34 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Desain UX Google

      Skills you'll gain: Wireframing, Adobe XD, Mockups, Storyboarding, Information Architecture, User Experience Design, Usability Testing, Graphic and Visual Design, Figma (Design Software), Design Elements And Principles, UI/UX Research, Design Reviews, Responsive Web Design, Presentations, User Story, Prototyping, Ideation, Web Design, Persona (User Experience), User Centered Design

      4.9
      Rating, 4.9 out of 5 stars
      ·
      508 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Product Launch and Post-Launch Management

      Skills you'll gain: Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Product Development, Product Testing, Promotional Strategies, Product Marketing, Generative AI, Key Performance Indicators (KPIs), Continuous Improvement Process, User Feedback, Risk Management, Data-Driven Decision-Making, Customer Insights, Cross-Functional Collaboration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Crea piezas para redes sociales usando Canva

      Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Graphic Design, Social Media, Content Creation, Creative Design, Marketing Design, Marketing Collateral, Instagram, Design Elements And Principles, Editing, Photo Editing, Branding, Marketing, Video Editing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      112 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Data Mining Project

      Skills you'll gain: Data Mining, Text Mining, Unstructured Data, Big Data, Data Analysis, Data Processing, Exploratory Data Analysis, Data Presentation, Data Visualization Software, Analysis, Natural Language Processing, Technical Writing, Algorithms

      4.4
      Rating, 4.4 out of 5 stars
      ·
      48 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Tweet Emotion Recognition with TensorFlow

      Skills you'll gain: Tensorflow, Python Programming, Natural Language Processing, Artificial Neural Networks, Text Mining, Machine Learning Algorithms, Deep Learning, Machine Learning, Data Processing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      167 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Calculus through Data & Modeling: Limits & Derivatives

      Skills you'll gain: Calculus, Mathematical Software, Data Analysis, Mathematical Theory & Analysis, Derivatives, Graphing, Algebra

      4.7
      Rating, 4.7 out of 5 stars
      ·
      200 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Transfer Learning for NLP with TensorFlow Hub

      Skills you'll gain: Tensorflow, Natural Language Processing, Keras (Neural Network Library), Text Mining, Deep Learning, Machine Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      179 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Digital Marketing Tools: Machine Learning and AI

      Skills you'll gain: Apache Hadoop, Machine Learning Methods, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Big Data, Marketing, Customer Insights, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning, Artificial Intelligence, Predictive Analytics

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…153154155…352

    In summary, here are 10 of our most popular marketing analytics courses

    • Building Your Audience for Music Professionals: GRAMMY GO
    • Business Model Canvas: Coursera Project Network
    • Customer Centric Innovation: University of Illinois Urbana-Champaign
    • Generative AI: Elevate your Data Engineering Career : IBM
    • Desain UX Google: Google
    • Product Launch and Post-Launch Management: Microsoft
    • Crea piezas para redes sociales usando Canva: Coursera Project Network
    • Data Mining Project: University of Illinois Urbana-Champaign
    • Tweet Emotion Recognition with TensorFlow: Coursera Project Network
    • Calculus through Data & Modeling: Limits & Derivatives: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok