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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • D

    DeepLearning.AI

    AI for Good

    Skills you'll gain: Model Evaluation, Disaster Recovery, Data Analysis, Jupyter, Exploratory Data Analysis, Data Ethics, Image Analysis, Emergency Response, Artificial Intelligence, Machine Learning, Mitigation, Applied Machine Learning, Text Mining, Environmental Monitoring, Convolutional Neural Networks, Information Privacy, Deep Learning, Computer Vision, Supervised Learning, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    614 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of California, Davis

    Big Data, Artificial Intelligence, and Ethics

    Skills you'll gain: Data Ethics, Artificial Intelligence, Research, Natural Language Processing, Big Data, AI Enablement, Research Methodologies, Social Sciences, Applied Machine Learning, Responsible AI, Analytics, Machine Learning, Data Mining, Ethical Standards And Conduct, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    718 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Akamai Technologies, Inc.

    Akamai Customer Consulting and Support

    Skills you'll gain: Endpoint Security, Database Systems, Computer Security Incident Management, Security Management, Ubuntu, Routing Protocols, Database Design, Application Development, Network Architecture, Linux Commands, TCP/IP, Operating Systems, Database Theory, Web Design and Development, Cascading Style Sheets (CSS), Web Development, Data Structures, Python Programming, Data Analysis, Software Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    360 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Introduction to Microsoft Excel

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Productivity Software, Data Manipulation, Expense Management, Budgeting, Inventory Management System, Data Management, Data Visualization, Data Analysis, Business Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    86 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Washington

    Business English: Making Presentations

    Skills you'll gain: Presentations, Sales Presentation, Persuasive Communication, Microsoft PowerPoint, Public Speaking, Verbal Communication Skills, Data Visualization, Marketing Materials, English Language

    4.8
    Rating, 4.8 out of 5 stars
    ·
    779 reviews

    Intermediate · Course · 1 - 4 Weeks

  • N

    National Taiwan University

    Operations Research (1): Models and Applications

    Skills you'll gain: Operations Research, Mathematical Modeling, Process Optimization, Applied Mathematics, Process Improvement and Optimization, Business Modeling, Industrial Engineering, Operations Management, Resource Allocation, Business Analytics, Inventory Management System, Case Studies, Microsoft Excel, Scheduling, Linear Algebra, Decision Making, Portfolio Management, Algorithms

    4.8
    Rating, 4.8 out of 5 stars
    ·
    580 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    C

    Coursera

    Canva Essentials

    Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Interactive Design, Marketing Design, Cross-Channel Marketing, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    39 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Corporate Strategy

    Skills you'll gain: Corporate Strategy, Stakeholder Management, Strategic Decision-Making, Mergers & Acquisitions, Corporate Sustainability, Business Strategy, Global Marketing, Strategic Thinking, Governance, Business, Strategic Partnership, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Corporate Finance, New Business Development, Business Valuation, Value Propositions, Competitive Analysis, Growth Strategies, International Finance

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    IE Business School

    Branding and Customer Experience

    Skills you'll gain: Customer experience strategy (CX), Customer experience improvement, Branding, Brand Management, Behavioral Economics, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Integrated Marketing Communications, Business Ethics, Cross-Functional Collaboration, Employee Engagement, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    561 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Inferential and Predictive Statistics for Business

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Business Analytics, Statistical Analysis, Analytics, Microsoft Excel, Statistical Modeling, Probability & Statistics, Statistical Methods, Predictive Analytics, Data-Driven Decision-Making, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    877 reviews

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Introdução ao Big Data

    Skills you'll gain: Big Data, Internet Of Things, Social Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Unstructured Data, Analytics, Real Time Data, Cloud Computing, Data Storage, Data Science, Marketing Analytics, Fraud detection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    323 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    PMP Exam Preparation

    Skills you'll gain: Project Controls, Stakeholder Management, Risk Management, Project Planning, Team Management, Communication Planning, Risk Mitigation, Scaled Agile Framework, Project Estimation, Team Performance Management, Scheduling, Stakeholder Communications, Project Implementation, Workflow Management, Sprint Planning, Quality Improvement, Process Improvement, Backlogs, Change Management, Quality Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    448 reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AI for Good: DeepLearning.AI
  • Big Data, Artificial Intelligence, and Ethics: University of California, Davis
  • Akamai Customer Consulting and Support: Akamai Technologies, Inc.
  • Introduction to Microsoft Excel: Coursera
  • Business English: Making Presentations: University of Washington
  • Operations Research (1): Models and Applications: National Taiwan University
  • Canva Essentials: Coursera
  • Corporate Strategy: University of Illinois Urbana-Champaign
  • Branding and Customer Experience: IE Business School
  • Inferential and Predictive Statistics for Business: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
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425 courses
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145 courses
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Math and Logic
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Personal Development
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Physical Science and Engineering
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401 courses
Language Learning
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Professional Certificates

  • Google AI Certificate
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  • IBM AI Engineering Certificate
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