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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Artificial Intelligence on Microsoft Azure

    Skills you'll gain: Responsible AI, Anomaly Detection, Microsoft Azure, Artificial Intelligence, Image Analysis, Computer Vision, Artificial Intelligence and Machine Learning (AI/ML), AI Security, Natural Language Processing, Machine Learning, Text Mining

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    SQL Problem Solving

    Skills you'll gain: SQL, Data Quality, Complex Problem Solving, Data Visualization, JSON, Query Languages, Business Metrics, Business Reporting, Data Cleansing, Data Presentation, Forecasting, Data Analysis, Predictive Analytics, Debugging

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Data for Business Analysts Using Microsoft Excel

    Skills you'll gain: Excel Formulas, Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Analysis, Data Presentation, Business Metrics, Data Cleansing, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    335 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    Product Management Certification

    Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Usability Testing, Product Planning, Product Strategy, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Project Planning, Business Development, Agile Product Development, Test Planning, Registration, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    590 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of California, Irvine

    Salesforce Basics

    Skills you'll gain: Salesforce, Sales Enablement, Sales Pipelines, Data Management, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting

    4.2
    Rating, 4.2 out of 5 stars
    ·
    219 reviews

    Beginner · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    Advanced Prompt Engineering for Everyone

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, Generative AI, ChatGPT, AI Personalization, Anthropic Claude, LLM Application, Large Language Modeling, Artificial Intelligence, Context Management, Model Evaluation, Data Analysis, Verification And Validation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    650 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Introduction to Microsoft Excel

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Productivity Software, Data Manipulation, Expense Management, Budgeting, Inventory Management System, Data Management, Data Visualization, Data Analysis, Business Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    86 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Washington

    Business English: Making Presentations

    Skills you'll gain: Presentations, Sales Presentation, Persuasive Communication, Microsoft PowerPoint, Public Speaking, Verbal Communication Skills, Data Visualization, Marketing Materials, English Language

    4.8
    Rating, 4.8 out of 5 stars
    ·
    779 reviews

    Intermediate · Course · 1 - 4 Weeks

  • R

    Rutgers the State University of New Jersey

    New Technologies for Business Leaders

    Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Augmented and Virtual Reality (AR/VR), Customer experience strategy (CX), Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Customer Retention, Business Relationship Management, FinTech, Blockchain, Innovation, Artificial Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    451 reviews

    Intermediate · Course · 1 - 3 Months

  • T

    The University of Sydney

    Design-Led Strategy: Design thinking for business strategy and entrepreneurship

    Skills you'll gain: Design Thinking, Innovation, Business Modeling, Product Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, Case Studies, User Feedback, Product Testing, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Santa Cruz

    Bayesian Statistics: Techniques and Models

    Skills you'll gain: Bayesian Statistics, Statistical Modeling, Statistical Methods, Model Evaluation, Markov Model, Statistical Analysis, Regression Analysis, R Programming, Data Analysis, Probability Distribution

    4.8
    Rating, 4.8 out of 5 stars
    ·
    495 reviews

    Intermediate · Course · 1 - 3 Months

  • E

    ESSEC Business School

    Demand management: Breaking down today’s commercial silos

    Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Hotel Operations, Asset Management, Marketing, Customer Demand Planning, Forecasting, Business Valuation, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    373 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Artificial Intelligence on Microsoft Azure: Microsoft
  • SQL Problem Solving: University of California, Davis
  • Data for Business Analysts Using Microsoft Excel: Microsoft
  • Product Management Certification: SkillUp
  • Salesforce Basics: University of California, Irvine
  • Advanced Prompt Engineering for Everyone: Vanderbilt University
  • Introduction to Microsoft Excel: Coursera
  • Business English: Making Presentations: University of Washington
  • New Technologies for Business Leaders: Rutgers the State University of New Jersey
  • Design-Led Strategy: Design thinking for business strategy and entrepreneurship: The University of Sydney

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

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