• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Selecting the Right Customer & Channel

      Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Machine Learning for Marketers

      Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Advanced Analytics, Supervised Learning, Dimensionality Reduction, Predictive Modeling, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Customer experience improvement, Personalized Service, Machine Learning, Regression Analysis

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Social Entrepreneurship

      Skills you'll gain: Project Scoping, Entrepreneurship, Sustainable Development, Feasibility Studies, Socioeconomics, Customer Analysis, Target Audience, Stakeholder Management, Competitive Analysis, Business Planning, Business Operations, Market Opportunities, New Business Development, Ideation, Research, Financial Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      403 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Veiculação de anúncios com o Meta

      Skills you'll gain: Campaign Management, Facebook, Advertising Campaigns, Social Media, Social Media Marketing, Advertising, Instagram, Performance Measurement, Marketing Effectiveness, Digital Advertising, Budget Management, Target Audience, Bidding, Scheduling

      5
      Rating, 5 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Institute for the Future

      Simulation Skills: This is Your Brain on the Future

      Skills you'll gain: Visionary, Strategic Thinking, Cognitive flexibility, Creative Thinking, Simulations, Creativity, Virtual Reality, Empathy, Strategic Planning, Personal Development, Innovation, Adaptability, Self-Awareness, Decision Making, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      420 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      S

      Starweaver

      Fundamentals of Business Analysis

      Skills you'll gain: Stakeholder Engagement, Business Analysis, Business Systems Analysis, Organizational Change, Stakeholder Communications, Requirements Analysis, Stakeholder Analysis, Requirements Management, Change Management, Performance Analysis, Project Performance, Business Development, Quality Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      B

      Berklee

      Creativity And Entrepreneurship

      Skills you'll gain: Entrepreneurship, Team Building, Design Thinking, Creativity, Ideation, Innovation, Creative Problem-Solving, Product Development, Creative Thinking, Branding, Collaboration, Relationship Building, Professional Networking, Brainstorming, Strategic Thinking, Brand Awareness, Adaptability, Empathy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      354 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      J

      Johns Hopkins University

      COVID Vaccine Ambassador Training: How to Talk to Parents

      Skills you'll gain: Patient Communication, Immunology, Patient Education And Counseling, Parent Communication, Pediatrics, Communication, Interpersonal Communications, Active Listening, Research, Persuasive Communication, Infectious Diseases, Public Health and Disease Prevention, Community Health, Clinical Trials, Public Health

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Custom Reports in Google Analytics

      Skills you'll gain: Google Analytics, Ad Hoc Reporting, Management Reporting, Performance Reporting, Web Analytics, Marketing, Web Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      168 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Facebook Optimization: Grow Your Presence

      Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Business Analytics, Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Amsterdam

      Reclaiming the Street for Livable Urban Spaces

      Skills you'll gain: Action Oriented, Community Organizing, Strategic Planning, Community Development, Change Management, Systems Thinking, Sustainable Development, Transportation Operations, Innovation, Advocacy, Experimentation, Policy Analysis, Case Studies, Environmental Issue

      4.7
      Rating, 4.7 out of 5 stars
      ·
      83 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      H

      Howard University

      Fundamentals of Business Problem Solving

      Skills you'll gain: Spreadsheet Software, Microsoft Excel, Data Modeling, Business Modeling, Business Analysis, Business Process, Financial Modeling, Process Optimization, Data-Driven Decision-Making, Business Strategy, Trend Analysis, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23 reviews

      Intermediate · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…155156157…330

    In summary, here are 10 of our most popular marketing strategy courses

    • Selecting the Right Customer & Channel : University of Maryland, College Park
    • Machine Learning for Marketers: University of Colorado System
    • Social Entrepreneurship: University of Pennsylvania
    • Veiculação de anúncios com o Meta: Meta
    • Simulation Skills: This is Your Brain on the Future: Institute for the Future
    • Fundamentals of Business Analysis : Starweaver
    • Creativity And Entrepreneurship : Berklee
    • COVID Vaccine Ambassador Training: How to Talk to Parents : Johns Hopkins University
    • Custom Reports in Google Analytics: Coursera Project Network
    • Facebook Optimization: Grow Your Presence: Coursera

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok