• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Customer Service, Customer Support, Customer Experience

    Skills you'll gain: Active Listening, Customer Service, Client Support, Customer Retention, Customer and Client Support, Customer Support, Empathy, Surveys, Customer experience improvement, Non-Verbal Communication, Market Research, Survey Creation, Brand Loyalty, Verbal Communication Skills, Customer Relationship Building, Customer Inquiries, Emotional Intelligence, Communication Strategies, Professional Development, Competitive Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    Y

    Yale University

    The Psychology of Negotiation: How to Find Elegant Trades

    Skills you'll gain: Negotiation, Price Negotiation, Conflict Management, Sales, Persuasive Communication, Communication, Closing (Sales), Collaboration, Value Propositions, Team Collaboration, Strategic Thinking, Behavioral Economics, Psychology, Active Listening

    5
    Rating, 5 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Biases and Portfolio Selection

    Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Wealth Management, Portfolio Risk, Financial Market, Investment Management, Asset Management, Consumer Behaviour, Market Dynamics, Capital Markets, Decision Making, Finance, Market Analysis, Financial Trading, Equities, Securities Trading

    4.6
    Rating, 4.6 out of 5 stars
    ·
    284 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Retail Management Mastery: Strategy, Analysis & Success

    Skills you'll gain: Retail Management, Retail Store Operations, Retail Sales, Merchandising, Customer Analysis, Market Intelligence, Business Strategies, Competitive Analysis, Business Management, Organizational Strategy, Consumer Behaviour, Inventory Management System, Market Analysis, Case Studies, Market Share, Strategic Decision-Making, Sustainable Business, Intellectual Property, Financial Analysis, Geographic Information Systems

    5
    Rating, 5 out of 5 stars
    ·
    46 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Introduction to ESG

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainable Business, Business Reporting, Risk Management Framework, Sustainability Reporting, Risk Management, Business Intelligence, Stakeholder Analysis, Environmental Issue, Stakeholder Engagement, Corporate Strategy, Governance, Performance Analysis, Stakeholder Management, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    293 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Estrategia de precios

    Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Marketing Psychology, Market Dynamics, Gross Profit, Profit and Loss (P&L) Management, Consumer Behaviour, Customer Analysis, Market Research, Customer Insights, Sales, Competitive Analysis, Data-Driven Decision-Making, Market Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    375 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Università Bocconi

    A Scientific Approach to Innovation Management

    Skills you'll gain: Data Analysis, Innovation, Strategic Decision-Making, Analysis, Statistical Analysis, General Science and Research, Data-Driven Decision-Making, Complex Problem Solving, Regression Analysis, Correlation Analysis, Decision Making, Big Data, Strategic Thinking, Statistical Hypothesis Testing, Performance Metric, Entrepreneurship, Case Studies, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    108 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Legal Tech & Startups

    Skills you'll gain: Legal Technology, Growth Strategies, Technology Strategies, Market Trend, Entrepreneurship, Business Development, Emerging Technologies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    247 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Simple Regression Analysis in Public Health

    Skills you'll gain: Biostatistics, Logistic Regression, Regression Analysis, Statistical Methods, Statistical Analysis, Data Literacy, Epidemiology, Quantitative Research, Public Health, Statistical Modeling, Medical Science and Research, Public Health and Disease Prevention, Correlation Analysis, Statistics, Probability & Statistics, Statistical Inference, Risk Analysis, Risk Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    391 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Think Again III: How to Reason Inductively

    Skills you'll gain: Deductive Reasoning, Logical Reasoning, Probability, Sampling (Statistics), Probability & Statistics, Statistical Inference, Correlation Analysis, Decision Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    497 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Alberta

    Science & Religion 101

    Skills you'll gain: Scientific Methods, Science and Research, Ancient History, Culture, Biology, Liberal Arts, European History

    4.5
    Rating, 4.5 out of 5 stars
    ·
    168 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Old Norse Mythology in the Sources

    Skills you'll gain: World History, Research, European History, Liberal Arts, Storytelling, Culture, Language Interpretation, Translation, and Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    372 reviews

    Beginner · Course · 1 - 4 Weeks

1…156157158…442

In summary, here are 10 of our most popular market research courses

  • Customer Service, Customer Support, Customer Experience: Alex Genadinik
  • The Psychology of Negotiation: How to Find Elegant Trades: Yale University
  • Biases and Portfolio Selection: Rice University
  • Retail Management Mastery: Strategy, Analysis & Success: EDUCBA
  • Introduction to ESG: Corporate Finance Institute
  • Estrategia de precios: IE Business School
  • A Scientific Approach to Innovation Management: Università Bocconi
  • Legal Tech & Startups: IE Business School
  • Simple Regression Analysis in Public Health: Johns Hopkins University
  • Think Again III: How to Reason Inductively: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok