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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


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    B

    Birla Institute of Technology & Science, Pilani

    Introduction to Economics

    Skills you'll gain: Financial Systems, Economics, Supply And Demand, Capital Markets, Financial Market, Consumer Behaviour, Market Dynamics, Financial Policy, General Finance, Economic Development, Business Economics, Market Data, Socioeconomics, Labor Law, Fiscal Management, Social Sciences, Market Analysis, Resource Allocation, Public Policies, Decision Making

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    市场营销概论 (中文版)

    Skills you'll gain: Marketing, Strategic Marketing, Brand Marketing, Branding, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Marketing Strategy and Techniques, Marketing Management, Marketing Planning, Go To Market Strategy, Marketing Communications, New Business Development, Strategic Communication, Customer Insights, Market Opportunities, Customer Analysis, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    239 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    How to Analyze Tweet Engagement with Twitter Analytics

    Skills you'll gain: Social Media Analytics, Social Media Management, Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Content Performance Analysis, Social Media Campaigns, Digital Advertising, Advertising, Performance Metric, Market Analysis, Performance Analysis, Digital Marketing, Marketing Communications

    4.9
    Rating, 4.9 out of 5 stars
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    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    U

    Universidad Autónoma Metropolitana

    Ciudades en Transición

    Skills you'll gain: Socioeconomics, Sustainable Development, Sustainable Systems, International Relations, Social Justice, Social Sciences, Environment, Health Equity, Community Development, Climate Change Adaptation, Public Health, Culture, Demography, Spatial Analysis, Digital Transformation, Political Sciences, Diversity Awareness, Governance, Transportation Operations

    4.8
    Rating, 4.8 out of 5 stars
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    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Awareness Using Digital Brand Activation

    Skills you'll gain: Brand Awareness, Social Media Analytics, Social Media Marketing, Digital Brand Strategy, Content Development and Management, Target Audience, Social Media, Social Media Campaigns, Brand Management, Brand Strategy, Digital Media Strategy, Branding, Social Media Content, Digital Marketing Campaigns, Content Marketing, Driving engagement, Content Strategy, Social Media Strategy, Target Market, Marketing Communications

    4.6
    Rating, 4.6 out of 5 stars
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    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    People Analytics

    Skills you'll gain: People Analytics, Human Resource Strategy, Human Resources Management and Planning, People Management, Human Resources, Workforce Planning, Performance Review, Talent Management, Organizational Effectiveness, Performance Metric, Analytics, Performance Appraisal, Staff Management, Performance Measurement, Employee Performance Management, Data-Driven Decision-Making, Performance Analysis, Social Network Analysis, Performance Management, Collaboration

    4.6
    Rating, 4.6 out of 5 stars
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    6.2K reviews

    Mixed · Course · 1 - 4 Weeks

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    C

    Coursera

    Align Brand Strategy

    Skills you'll gain: Brand Strategy, Product Marketing, Branding, Brand Management, Value Propositions, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Corporate Communications, Content Strategy, Cross-Channel Marketing, Campaign Planning, Target Audience, Auditing, Audit Planning, Marketing Strategy and Techniques, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

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    S

    Sage Publications

    Corporate Communication: Theory and Practice

    Skills you'll gain: Corporate Communications, Strategic Communication, Stakeholder Engagement, Communication Planning, Media Relations, Stakeholder Management, Stakeholder Analysis, Public Relations, Digital Media Strategy, Crisis Management, Brand Strategy, Stakeholder Communications, Brand Management, Organizational Change, Branding, Communication Strategies, Organizational Leadership, Internal Communications, Communication, Issue Tracking

    Beginner · Course · 3 - 6 Months

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    T

    Tsinghua University

    MOOC and Blended Learning

    Skills you'll gain: Blended Learning, Digital pedagogy, Education Software and Technology, Emerging Technologies, Digital Transformation, Innovation

    4.2
    Rating, 4.2 out of 5 stars
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    34 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    What are the Chances? Probability and Uncertainty in Statistics

    Skills you'll gain: Statistics, Probability & Statistics, Regression Analysis, Probability, Statistical Hypothesis Testing, Probability Distribution, Statistical Analysis, Statistical Inference, Sampling (Statistics), Combinatorics

    4.6
    Rating, 4.6 out of 5 stars
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    18 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Introduction to Sustainability

    Skills you'll gain: Environmental Policy, Sustainable Development, Environment, Water Resources, Environmental Issue, Demography, Energy and Utilities, Environmental Science, Environment and Resource Management, Sustainability Standards, Water Resource Management, Policy Analysis, Natural Resource Management, Social Sciences, Human Development, Climate Change Adaptation, Climate Change Mitigation, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Growing Great Writers with Writable

    Skills you'll gain: Education Software and Technology, Literacy

    4.4
    Rating, 4.4 out of 5 stars
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    34 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular social media marketing courses

  • Introduction to Economics: Birla Institute of Technology & Science, Pilani
  • 市场营销概论 (中文版): University of Pennsylvania
  • How to Analyze Tweet Engagement with Twitter Analytics: Coursera
  • Ciudades en Transición: Universidad Autónoma Metropolitana
  • Brand Awareness Using Digital Brand Activation: Coursera
  • People Analytics: University of Pennsylvania
  • Align Brand Strategy: Coursera
  • Corporate Communication: Theory and Practice: Sage Publications
  • MOOC and Blended Learning: Tsinghua University
  • What are the Chances? Probability and Uncertainty in Statistics: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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