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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


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    S

    SAS

    Statistical Thinking for Industrial Problem Solving, presented by JMP

    Skills you'll gain: Exploratory Data Analysis, Data Compilation, Correlation Analysis, Data Collection, Statistical Inference, Statistics, Statistical Methods, Statistical Modeling, Predictive Modeling, Data Analysis, Statistical Hypothesis Testing, Data-Driven Decision-Making, Regression Analysis, Statistical Analysis, Probability & Statistics, Descriptive Statistics, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Virginia

    Experiencing Design: Deepening Your Design Thinking Practice

    Skills you'll gain: Design Thinking, Human Centered Design, Innovation, Strategic Thinking, Open Mindset, Cognitive flexibility, Creativity, Collaboration, Dealing With Ambiguity, Empathy, Adaptability, Qualitative Research, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
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    63 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    IBM

    Data Warehouse Fundamentals

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Star Schema, IBM DB2, Data Modeling, Snowflake Schema, PostgreSQL, Database Design, Data Architecture, Data Mart, Database Systems, Data Lakes, Data Validation, Data Integration, SQL, Data Cleansing, Query Languages, Data Quality

    4.5
    Rating, 4.5 out of 5 stars
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    250 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    A

    Arizona State University

    Human Factors & Usability Engineering: Designing for Humans

    Skills you'll gain: Usability, Usability Testing, Problem Solving, Human Factors, User Experience Design, Human Centered Design, Critical Thinking and Problem Solving, Creativity, Human Factors Engineering, User Research, Decision Making, Human Computer Interaction, Human Learning, User Interface (UI), Data Collection, Human Machine Interfaces, Research Design, Computer Displays, Accident Prevention, Control Systems

    4.8
    Rating, 4.8 out of 5 stars
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    46 reviews

    Intermediate · Specialization · 3 - 6 Months

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    T

    Technical University of Munich (TUM)

    Urban Air Mobility

    Skills you'll gain: Traffic Flow Optimization, Transportation Operations, Sustainable Design, Environmental Issue, Sustainable Engineering, Feasibility Studies, Emerging Technologies, Regulatory Compliance, Concept Of Operations, Data-Driven Decision-Making, Market Dynamics, Human Factors, Safety Standards

    4.4
    Rating, 4.4 out of 5 stars
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    90 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Maryland, College Park

    Corporate Entrepreneurship: Innovating within Corporations

    Skills you'll gain: Proposal Development, Business Modeling, Innovation, Entrepreneurship, Customer Analysis, Entrepreneurial Finance, Business Valuation, Financial Modeling, Market Opportunities, New Business Development, Internal Auditing, Corporate Finance, Financial Statements, Business Strategy, Corporate Strategy, Business Planning, Corporate Accounting, Project Finance, Business Metrics, Finance

    4.6
    Rating, 4.6 out of 5 stars
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    298 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    J

    Johns Hopkins University

    Pillar #3: Drug Effectiveness - Real-World Evidence

    Skills you'll gain: Clinical Research, Clinical Trials, Pharmacology, Data Collection, Epidemiology, Scientific Methods, Statistical Methods, Analytical Skills, Regression Analysis, Real Time Data

    4.6
    Rating, 4.6 out of 5 stars
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    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Identifying, Attracting, and Growing Your Digital Audience

    Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Customer experience strategy (CX), Digital Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design

    4.7
    Rating, 4.7 out of 5 stars
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    301 reviews

    Beginner · Course · 1 - 4 Weeks

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    U

    University of Copenhagen

    Understanding Patient Perspectives on Medications

    Skills you'll gain: Pharmacology

    4.8
    Rating, 4.8 out of 5 stars
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    175 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    W

    West Virginia University

    Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues

    Skills you'll gain: Sales Territory Management, Sales Management, Sales, Marketing Budgets, Business Ethics, Sales Strategy, Legal Risk, Forecasting, Budgeting, Performance Analysis, Pareto Chart, Market Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    58 reviews

    Beginner · Course · 1 - 4 Weeks

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    N

    Northeastern University

    Machine Learning in Healthcare: Fundamentals & Applications

    Skills you'll gain: Data Mining, Health Informatics, Big Data, Applied Machine Learning, Predictive Modeling, Machine Learning, Artificial Intelligence, Random Forest Algorithm, Responsible AI, Deep Learning, Model Evaluation, Unsupervised Learning, Healthcare Industry Knowledge, Algorithms, Data Cleansing, Artificial Neural Networks

    4.7
    Rating, 4.7 out of 5 stars
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    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    COVID19 Data Analysis Using Python

    Skills you'll gain: Data Preprocessing, Correlation Analysis, Seaborn, Data Cleansing, Data Visualization, Statistical Analysis, Data Manipulation, Data Analysis, Exploratory Data Analysis, Pandas (Python Package), Data Integration, Statistics, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
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    2K reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular market research courses

  • Statistical Thinking for Industrial Problem Solving, presented by JMP: SAS
  • Experiencing Design: Deepening Your Design Thinking Practice: University of Virginia
  • Data Warehouse Fundamentals: IBM
  • Human Factors & Usability Engineering: Designing for Humans: Arizona State University
  • Urban Air Mobility: Technical University of Munich (TUM)
  • Corporate Entrepreneurship: Innovating within Corporations: University of Maryland, College Park
  • Pillar #3: Drug Effectiveness - Real-World Evidence: Johns Hopkins University
  • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine
  • Understanding Patient Perspectives on Medications: University of Copenhagen
  • Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues: West Virginia University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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