• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      S

      Sciences Po

      Données et Gouvernance Urbaine

      Skills you'll gain: Data Strategy, Data Governance, Social Sciences, Data Security, Governance, Data Ethics, Data-Driven Decision-Making, Market Analysis, Political Sciences, Economics, Information Privacy, Policy Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Advanced Models for Decision Making

      Skills you'll gain: Operations Research, Supply Chain, Business Analytics, Mathematical Modeling, Manufacturing Operations, Operations Management, Workforce Planning, Microsoft Excel, Resource Allocation, Finance, Analytics, Production Planning, Investment Management, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a website with MailChimp

      Skills you'll gain: Search Engine Optimization, Content Management, Web Content, Web Design, Information Architecture, Web Design and Development, Goal Setting, Project Implementation, Project Closure

      4.7
      Rating, 4.7 out of 5 stars
      ·
      74 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Sourcing Analytics

      Skills you'll gain: Strategic Sourcing, Procurement, Supply Chain, Supplier Management, Supplier Performance Management, Supply Management, Supply Chain Management, Benchmarking, Competitive Analysis, Business Analytics, Business Intelligence, Analytics, Financial Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Database Engineer Capstone

      Skills you'll gain: Stored Procedure, Database Design, Git (Version Control System), Database Development, MySQL, Databases, Database Application, Data Visualization Software, Version Control, SQL, Tableau Software, Data Modeling, Transaction Processing, Django (Web Framework), Project Management, Application Development, Python Programming

      3.8
      Rating, 3.8 out of 5 stars
      ·
      64 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad Nacional Autónoma de México

      Empresas familiares

      Skills you'll gain: Market Opportunities, Financial Analysis, Business, Administration, Entrepreneurship, Business Management, Financial Management, New Business Development, Market Analysis, Business Planning, Organizational Structure, Marketing Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      A Manager's Guide to Modern Hiring by AIRS®

      Skills you'll gain: Talent Recruitment, Cultural Diversity, New Hire Orientations, Diversity Marketing, Human Resources Management and Planning, Process Improvement, Advocacy, Relationship Building, Human Resources, Brand Awareness, Talent Management, Customer experience strategy (CX), Collaboration, Personalized Service, Teamwork, Leadership and Management, Time Management, Decision Making, Communication, Critical Thinking

      4.4
      Rating, 4.4 out of 5 stars
      ·
      35 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Analytics, ROI, and Evaluation

      Skills you'll gain: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Crea equipos y trabaja en grupos con Canva

      Skills you'll gain: Team Building, Collaborative Software, Canva (Software), Team Management, Design, User Accounts, Design Software, Content Creation, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      172 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • P

      Packt

      Python for Finance: Investment Fundamentals & Data Analytics

      Skills you'll gain: Regression Analysis, Risk Analysis, Portfolio Management, Risk Management, Financial Modeling, Statistical Analysis, Data Visualization, Investment Management, Simulations, Financial Forecasting, Python Programming, Matplotlib, Pandas (Python Package), Jupyter, NumPy, Data Manipulation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Business Intelligence and Visual Analytics

      Skills you'll gain: Dashboard, Data Visualization Software, Data Visualization, Business Reporting, SAS (Software), Interactive Data Visualization, Data Storytelling, Business Intelligence, Business Analytics, Data Warehousing, Cloud Computing, Big Data, Machine Learning, Data Import/Export

      4.2
      Rating, 4.2 out of 5 stars
      ·
      29 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Business intelligence and data warehousing

      Skills you'll gain: Data Warehousing, Extract, Transform, Load, Business Intelligence, Data Mining, Big Data, Predictive Analytics, Analytics, Data Modeling, MySQL, Business Analytics, Apache Hadoop, Star Schema, Unstructured Data, Database Design, SQL, Data Transformation

      3.9
      Rating, 3.9 out of 5 stars
      ·
      101 reviews

      Intermediate · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…158159160…352

    In summary, here are 10 of our most popular marketing analytics courses

    • Données et Gouvernance Urbaine: Sciences Po
    • Advanced Models for Decision Making: University of Minnesota
    • Create a website with MailChimp: Coursera Project Network
    • Sourcing Analytics: Rutgers the State University of New Jersey
    • Database Engineer Capstone: Meta
    • Empresas familiares: Universidad Nacional Autónoma de México
    • A Manager's Guide to Modern Hiring by AIRS®: Automatic Data Processing, Inc. (ADP)
    • Analytics, ROI, and Evaluation: Simplilearn
    • Crea equipos y trabaja en grupos con Canva: Coursera Project Network
    • Python for Finance: Investment Fundamentals & Data Analytics: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok