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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Introduction to Management Consulting

      Skills you'll gain: Management Consulting, Business Consulting, Consultative Approaches, Business Management, Analysis, Client Services, Business Strategies, Decision Making, Complex Problem Solving

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Florida

      Personal & Family Financial Planning

      Skills you'll gain: Financial Planning, Risk Management, Financial Statements, Investments, Insurance, Cash Management, Income Tax, Financial Management, Credit Risk, Portfolio Management, Budgeting, Equities, Personal Development, Goal Setting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Program Managers

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Program Management, Generative AI Agents, Risk Management, OpenAI, Project Management Institute (PMI) Methodology, Strategic Decision-Making, Business Risk Management, Project Management Life Cycle, Stakeholder Management, Project Management, Organizational Strategy, Large Language Modeling, Business Ethics, Stakeholder Communications, Artificial Intelligence, Program Development, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.7K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Play It Safe: Manage Security Risks

      Skills you'll gain: Threat Management, Cybersecurity, Risk Management Framework, Risk Management, Business Risk Management, Incident Response, Vulnerability Management, Security Information and Event Management (SIEM), Security Controls, Continuous Monitoring, Information Systems Security, Enterprise Security, Risk Analysis, Threat Detection, Information Assurance, Open Web Application Security Project (OWASP), Auditing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI Fundamentals

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, OpenAI, Data Ethics, Large Language Modeling, Leadership and Management, Business Leadership, Strategic Leadership, Business Ethics, Legal Risk, IBM Cloud, Google Cloud Platform, Artificial Intelligence, Program Development, Artificial Neural Networks, Business Development, Deep Learning, Content Creation, Business Transformation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM IT Support

      Skills you'll gain: Cloud Computing Architecture, Technical Support, Technical Support and Services, Cloud Services, Peripheral Devices, Cybersecurity, Computing Platforms, Hardware Troubleshooting, IT Service Management, Cloud Security, Cloud Infrastructure, Network Troubleshooting, Desktop Support, Encryption, Data Storage, Software Development Life Cycle, Professional Networking, Information Technology, Cloud Computing, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Generative AI for Cybersecurity Professionals

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Cyber Threat Intelligence, Security Information and Event Management (SIEM), Threat Modeling, OpenAI, Threat Detection, Cybersecurity, Incident Response, Malware Protection, Large Language Modeling, Artificial Intelligence, Natural Language Processing, Program Development, Anomaly Detection, Vulnerability Management, Content Creation, Image Analysis, Virtual Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.7K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta React Native

      Skills you'll gain: React Native, Jest (JavaScript Testing Framework), Version Control, UI/UX Research, Usability Testing, Unix Commands, Restful API, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, SQL, User Interface and User Experience (UI/UX) Design, User Interface (UI), User Experience, Mobile Development, Design Research, React.js, Web Development Tools

      4.6
      Rating, 4.6 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business and Financial Modeling

      Skills you'll gain: Risk Modeling, Financial Statements, Probability Distribution, Mathematical Modeling, Statistical Modeling, Portfolio Management, Regression Analysis, Business Modeling, Financial Modeling, Strategic Decision-Making, Risk Management, Presentations, Decision Making, Data Visualization, Microsoft PowerPoint, Predictive Modeling, Investment Management, Data-Driven Decision-Making, Spreadsheet Software, Google Sheets

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      W

      West Virginia University

      Sales Operations/Management

      Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Training Programs, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      410 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Data Engineers

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Database Design, Data Pipelines, Query Languages, Extract, Transform, Load, OpenAI, Snowflake Schema, Star Schema, Data Warehousing, Data Ethics, Data Infrastructure, Data Architecture, Data Mining, Large Language Modeling, Data Synthesis, Artificial Intelligence, Program Development, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.7K reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      University of California, Irvine

      Human Resources Analytics

      Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Training and Development, Performance Metric, Compensation Management, Human Resources Management and Planning, Human Resources, Human Resource Strategy, Workforce Planning, Business Metrics, Business Analytics, Employee Engagement, Recruitment, Talent Acquisition, Employee Retention

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2K reviews

      Mixed · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…161718…693

    In summary, here are 10 of our most popular brand management courses

    • Introduction to Management Consulting: Emory University
    • Personal & Family Financial Planning: University of Florida
    • Generative AI for Program Managers: IBM
    • Play It Safe: Manage Security Risks: Google
    • Generative AI Fundamentals: IBM
    • IBM IT Support: IBM
    • IBM Generative AI for Cybersecurity Professionals: IBM
    • Meta React Native: Meta
    • Business and Financial Modeling: University of Pennsylvania
    • Sales Operations/Management: West Virginia University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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