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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • M

    Macquarie University

    Data Visualization in Excel

    Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Data Visualization Software, Data Visualization, Interactive Data Visualization, Spreadsheet Software, Dashboard, Microsoft Excel, Excel Macros, Infographics, Excel Formulas, Data Analysis, Forecasting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    Applied Text Mining in Python

    Skills you'll gain: Text Mining, Data Preprocessing, Natural Language Processing, Pandas (Python Package), Scikit Learn (Machine Learning Library), Classification Algorithms, Feature Engineering, Data Manipulation, Python Programming, Unsupervised Learning, Supervised Learning

    4.2
    Rating, 4.2 out of 5 stars
    ·
    3.8K reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Build Streaming Data Pipelines on Google Cloud

    Skills you'll gain: Google Cloud Platform, Data Pipelines, Apache Kafka, Real Time Data, Cloud Services, Extract, Transform, Load, Data Integration, Data Processing, Statistical Analysis, Data Transformation, Data Storage

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • T

    The State University of New York

    International Cyber Conflicts

    Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Operations, Cyber Governance, Network Infrastructure, Conflict Management, Law, Regulation, and Compliance, Security Management, Political Sciences, Media and Communications, Psychology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 3 Months

  • I

    IBM

    Introduction to R Programming for Data Science

    Skills you'll gain: Data Manipulation, Web Scraping, R Programming, Data Analysis, Data Science, Data Structures, Data Import/Export, Exploratory Data Analysis, Programming Principles, Jupyter, Integrated Development Environments

    4.5
    Rating, 4.5 out of 5 stars
    ·
    613 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Business Communication for the Modern Workplace

    Skills you'll gain: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    724 reviews

    Intermediate · Specialization · 1 - 3 Months

  • I

    IBM

    Introduction to Neural Networks and PyTorch

    Skills you'll gain: PyTorch (Machine Learning Library), Statistical Methods, Logistic Regression, Tensorflow, Artificial Neural Networks, Probability & Statistics, Regression Analysis, Model Evaluation, Data Preprocessing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.9K reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Industrial IoT Markets and Security

    Skills you'll gain: Real-Time Operating Systems, Internet Of Things, Wireless Networks, General Networking, Cybersecurity, IBM Cloud, Cloud Platforms, Cryptography, Automation, Emerging Technologies, Software-Defined Networking, Market Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    624 reviews

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Practical Machine Learning

    Skills you'll gain: Model Evaluation, Predictive Modeling, Machine Learning Algorithms, Statistical Machine Learning, Feature Engineering, Supervised Learning, Predictive Analytics, Applied Machine Learning, Data Preprocessing, R Programming, Classification Algorithms, Machine Learning, Random Forest Algorithm, Regression Analysis, Exploratory Data Analysis, Data Wrangling

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    SkillUp

    Product Management: Initial Product Strategy and Plan

    Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Product Development, Project Planning, Agile Product Development, Business Planning, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    201 reviews

    Beginner · Course · 1 - 3 Months

  • C

    California Institute of the Arts

    UX Design Fundamentals

    Skills you'll gain: User Experience Design, Adobe XD, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Wireframing, User Research, User Flows, Application Design, Mockups, Information Architecture, Ideation, Adobe InDesign, Adobe Illustrator

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Job Ready
    Job Ready
    J

    Johns Hopkins University

    Johns Hopkins Medical Office Manager

    Skills you'll gain: Medical Billing and Coding, Denial Management, Patient Registration, Care Management, Medical Privacy, Revenue Cycle Management, Practice Management, Organizational Change, Change Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Performance Review, Data Management, ICD Coding (ICD-9/ICD-10), Medical Terminology, Human Resource Policies, Medical Billing, Patient Safety, Continuous Quality Improvement (CQI), Healthcare Industry Knowledge, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    367 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Visualization in Excel: Macquarie University
  • Applied Text Mining in Python: University of Michigan
  • Build Streaming Data Pipelines on Google Cloud: Google Cloud
  • International Cyber Conflicts: The State University of New York
  • Introduction to R Programming for Data Science: IBM
  • Business Communication for the Modern Workplace: Coursera
  • Introduction to Neural Networks and PyTorch: IBM
  • Industrial IoT Markets and Security: University of Colorado Boulder
  • Practical Machine Learning: Johns Hopkins University
  • Product Management: Initial Product Strategy and Plan: SkillUp

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

  • Google AI Certificate
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  • IBM AI Engineering Certificate
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